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LION Digital Media @LIONDigiMedia

Our digital advertising experts connect agencies and brands with audiences on over 10,000 local media websites.

Joined May 2012
  • Tweets 151
  • Following 341
  • Followers 93
6 Photos and videos
Page load plays a crucial role on conversions and engagement. mediapost.com/publications/a…

Research Brief: The Cost Of Milliseconds In The Digital Marketplace

53% of mobile site visitors will leave a page that takes longer than three seconds to load. Online retailers face enormous challenges in delivering the fast, reliable, 24x7 omnichannel experience.

mediapost.com
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"You can grab attention without risking it being skipped, but it is long enough to tell a story." mediapost.com/publications/a…

MAD: Is The Future Of Advertising The Six-Second Spot?

The six-second spot is a "great canvas," says Marie Gulin-Merle, CMO, L'Oreal USA, speaking at the 4As conference. "You can grab attention without risking it being skipped, but it is long enough to...

mediapost.com
Old-fashioned publishers stand to gain in the wake of the YouTube scandal. adage.com/article/digital/wi…

Who Wins and Who Loses in YouTube's Falling Out With Brands

There are some in the ad industry who are likely a little gleeful about YouTube's current falling out with brands. In some cases, the critics even benefit.

adage.com
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“Marketers are recognizing in a blunt force way the difference between a platform and publisher." adexchanger.com/ad-exchange-…
Ad campaigns that use newsbrands are more likely to deliver profit growth and generate customer acquisition. bit.ly/2o3LuLM
LION Digital Media retweeted
EMARKETER @eMarketer
28 Mar 2017
Advertiser enthusiasm for #mobile is driving #digital’s growth worldwide: bit.ly/2o2epzT
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"In a world where consumer attention spans average 8 seconds, brands need to create memorable experiences." marketingtechnews.net/news/2…
About 54% of video views worldwide originate on mobile devices. mediapost.com/publications/a…
LION Digital Media retweeted
Ryan Yamamoto @RyanKPIX
16 Mar 2017
The @space_needle basking in glow of something called the "SUN" #sunshine #space-needle #sunbreak #seattle #komonews
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The Texas forecast shows a growing interest in mobile ads and location marketing technologies. blog.biakelsey.com/index.php…
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Twitter is now offering TV-style buys with guarantees on video ads. adage.com/article/digital/tw…

Twitter Hears Advertisers: 'We Want to Buy Like We Do on TV'

Dentsu Aegis Network has worked with about a dozen brands testing video guarantees on Twitter, where they can count on delivery of the pre-roll commercials.

adage.com
LION Digital Media retweeted
LION Publishers @LIONPubs
13 Mar 2017
Business Insider fights ad blocking in the UK with whitelists, micropayments and subscriptions. digiday.com/media/business-i…

Business Insider fights ad blocking in the UK with whitelists, micropayments and subscriptions

The business publisher is beefing up its anti-ad blocking tactics so that the blockers don’t eat up its ad revenue as it continues its European expansion.

digiday.com
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A growing number of brands are using performance KPIs to measure video ad success. adexchanger.com/ad-exchange-…

Video Buyers Blur The Lines Between Brand And Performance | AdExchanger

The Williams-Sonoma home decor brand West Elm is piloting a new retargeting model that personalizes video ads to its known customers. “Traditionally, we haven’t done any TV advertising, which...

adexchanger.com
"Marketing is becoming more powerful, but the markets themselves are becoming more unpredictable." mediapost.com/publications/a…

Online Spin: How Vision And Strategy Can Kill A Marketer's Job Security

Marketing is becoming more powerful, but the markets themselves are becoming more unpredictable. And marketers are squarely caught on the horns of that dilemma. We sign on to deliver results -- and...

mediapost.com
The @guardian found that up to 70% of an advertisers' money is lost in the adtech supply chain. mediatel.co.uk/newsline/2016…
February was filled with ad tech woes. Here's a look back at the month's top news stories: thedrum.com/opinion/2017/02/…

Will February 2017 go down as the month that destroyed adtech?

thedrum.com
Media strategy is vital to campaign success yet most advertisers see media as a “complex headache.” mediapost.com/publications/a…

MAD: Report: Most Advertisers See Media As 'Complex Headache'

That's the view of both advertiser and agency executives polled in a survey early this year by media consultant ID Comms. The study also found that both groups also believe advertiser media decisions...

mediapost.com
Vertical ads are great for mobile web too, not just social! x.com/hootsuite/status/83624…

Hootsuite 🦉
 @hootsuite
27 Feb 2017
5 reasons why your business needs to start making vertical video for social: snip.ly/57bfc via @socialmedia2day #ChoiceContent
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We had some special visitors in the office today. Say hello to Drake and Dingo!
Smartphone purchasing rules for digital products, while apparel shopping is more common on desktops. mediapost.com/publications/a…

MobileShopTalk: 76% Use Mobile To Shop For Digital Products

Consumers continue to buy in stores, but that hasn't put a dent in online shopping, both by PC and mobile devices. However, consumers tend to gravitate to the two devices depending on what they're...

mediapost.com
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