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While protecting young people from exploitation is a noble and vital goal, the PM is deliberately ignoring the terrifying reality of how his proposed policy would actually be enforced.
Companies like Apple and Google will effectively be forced to introduce state-mandated surveillance software (spyware) on every single phone, tablet and laptop in the UK.
Furthermore, because each device must know if the user is a child to block the content, this policy guarantees the roll-out of mandatory digital ID checks for the entire population, effectively killing internet privacy and online anonymity for us all.
We also must question the sudden sense of urgency and tough talk today.
Just last month, Jess Phillips resigned from the government over this exact issue, calling out Starmer for pursuing only "incremental change," and worrying more about upsetting tech bosses than protecting children.
Why the sudden pivot? It is hard to see this ultimatum as an act of genuine conviction. Instead, much like his rushed, unworkable social media ban, it looks like another desperate cynical attempt to shore up Starmer's political legacy before the looming by-election and leadership contest.