🚨 Monetize the Rain Covers! Lalit Modi Slams BCCI's Missed Millions 🚨
Lalit Modi said 🗣️,
"BCCI, wake up, and they should pay me for this, and everybody should pay me for this. The media is cutting back to the rain cover. There is no advertising on the rain cover. BCCI, wake up, go out, and monetize the rain covers. Put the ads of a new person, that look at the time that we spend on rain coverage. Look at the live feeds that are going on on rain coverage. Everybody is sitting there, looking at their feeds even if they are watching at home. What is happening? Rain covers on. Monetize the rain covers. In fact, make it movable rain covers. Put another screen on top of the rain covers. Don't put a static logo. You will make more money. You're putting the rain covers out there. There's film types available today. Roll them on top of the rain covers. You'll have another advertising running out there. That will be worth today nothing less than 10-15 crores a game minimum today, just for the covers, and they'll pay for the covers, you'll get the modern covers like they have in the UK." [Bad Decisions]