If true, Bayern were trying to take advantage of the turmoil, probably nothing more to it, surely @RobGutmann

On behalf of Forever Reds, the former players association, I would like to extend our sincere support and best wishes to two of our greatest Sir Kenny Dalglish and Kevin Keegan and their families. Whether they be former teammates, managers or heroes, we are with them. YNWA.

Best wishes to @kennethdalglish after his recent announcement about the cancer treatment he is currently undergoing, so many brilliant memories of his time with my dad at @LFC and his continued friendship and support at all times. Love and support to Kenny and his family ❤️❤️

Today marks 41 years since the Heysel disaster. All our thoughts are with the victims and those affected. Memoria é Amicizia.

Another season over,not the best football wise but hopefully come August we can go again,Michelle and I would like to thank everyone who has visited the shop or ordered from our website hat-scarf-or-a-badge.com and shared and liked our posts,it’s a massive help to us as social media and word of mouth is our only form of advertising You can order through the summer for your holiday t shirts and we will be opening on a few Saturdays over the pre season #LFC

This Sunday, Liverpool face Brentford in the final game of the season at Anfield, and we are asking all fans to clap in the 73rd minute for Sam Boden (Spadgey) 👏 A lifelong Red who went everywhere with them all over the country and Europe, Sam sadly passed away unexpectedly on Tuesday RIP. YNWA ❤️

Former Bayern Club President Uli Hoeness on the club's season ticket prices: "We could charge more than £104. Let's say we charged £300. We'd get £2m more in income, but what's £2m to us? "In a transfer discussion you argue about that sum for five minutes. But the difference between £104 and £300 is huge for the fan. We do not think the fans are like cows, who you milk. "Football has got to be for everybody. That's the biggest difference between us and England." The words are years old but the sentiment has never been more relevant. While Bayern keep their season ticket prices amongst the most accessible in European football, clubs in this country continue to price ordinary supporters out of the game. Some are charging five, six, seven times what Bayern ask of their fans.

There was a time when a European final belonged to the supporters who dragged their club there. Not anymore. When Aston Villa were handed roughly 11,000 tickets for a Europa League final in a 70,000-plus stadium, the number itself told the story. UEFA can package the event however it likes — “festival of football”, “European showpiece”, “global celebration” — but the modern European final is no longer built around supporters. It is built around clients. The supporters fund the journey. The corporates inherit the destination. Villa fans will have spent thousands following the club across Europe. Flights, hotels, time off work, loyalty schemes built over years. Yet when the final arrives, huge sections of the stadium are reserved for sponsors, hospitality guests, executives, delegates and “neutral” allocations that often end up on resale sites within hours. And supporters are expected to accept it. UEFA’s defence is familiar. Sponsors fund competitions. Broadcasters need space. Hospitality drives revenue. All true. But football crossed a line when the event surrounding the final became more important than the supporters inside it. The optics are awful because fans can see it themselves. A finalist gets 11,000 tickets while corporate packages costing thousands remain available. Genuine supporters scramble through ballots with lottery-like odds, while neutral areas fill with tourists taking photos during the warm-up. And UEFA wonders why resentment grows. Supporters are constantly called “the lifeblood of the game” until ticket allocations are discussed. Then they become an inconvenience to work around premium inventory. Football did not become Europe’s dominant sport because sponsors created atmosphere. The noise, colour and emotion UEFA sells globally every season is generated by match-going supporters — the same people increasingly pushed aside at the biggest games. The “neutral fan” concept is perhaps the biggest fiction of all. In theory it promotes access. In reality it fuels resale markets, inflated prices and thousands travelling ticketless out of desperation. UEFA could change it tomorrow. Finalists could receive 70 per cent of the stadium combined. Corporate sections could shrink. Hospitality would still exist. But that would mean sacrificing revenue. And modern football has shown repeatedly which side wins that argument. #AVFC #scfreiburg

If you want something different than what the club shop offers then please call in the shop and have a look at our t shirts,all designed and printed in Liverpool 17 years of supplying reds all over the world with quality t shirts and merchandise,order online at hat-scarf-or-badge.com Please share Nice one

Liverpool fans’ success in getting the club to re-think elements of their ticketing strategy will resonate across football. Most clubs have done their ticketing announcements but will note Liverpool’s climbdown. Fans of other clubs will see that well-organised protests work, especially those designed for maximum exposure and embarrassment. Others already have: West Ham fans conducted a successful campaign over the club’s attack on concessions. Some boards’ behaviour, treating crowds as cash cows, is offensive and counter-productive. It’s wrong for boards to ignore that many fans are hurting given the cost-of-living crisis. It’s wrong to go for multi-year increases. It’s morally wrong and commercially naïve to alienate your most loyal fans. Respect them and they will spend more in the store. Think. It’s hypocritical when clubs emerged from lockdown, and the soulless, soundless games behind closed doors, promising to appreciate fans more. They did - for a while. It’s also stupid of boards to price out fans who generate the backdrop in sound and vision that TV pays fortunes for. Fans are part of the Premier League spectacle. Tourists are good for the club shop but not for atmosphere. Fans should lobby broadcasters to make clubs see sense. Clubs brief that hikes are required to cover fees and wages of the stars that fans crave, to improve facilities in the stadium and to guard against PSR breaches. It’s spin. Liverpool would be generating only a reported £1.5m to £2m extra a year from the original planned increases at a club which spent £33m on agents’ fees in a year. That raked in £174.9m from Premier League prize money. That had revenue of £703m last year. Liverpool fans, ably organised and mobilised by Spirit of Shankly, firmly made their point to club owners Fenway Sports Group with banners “FSG GR££D” and “NO TO TICKET PRICE INCREASES” along the bottom of the Kop during the recent Crystal Palace game. Fans held up yellow cards (75,000 were printed apparently) carrying messages about Fenway. Pictures were immediately posted on social media and beamed by TV around the world. Messaging is instant nowadays. The campaign was sophisticated. Organisers also targeted club coffers with their “not a pound in the ground” campaign to encourage fans to spend their match-day money away from Anfield. During games, they chanted “you greedy b*st*rds, enough is enough”. It was a PR disaster for FSG and the club. And probably expensive financially given fans’ snubbing of in-stadium outlets. A club historically celebrated for its bond with fans looked unthinking and unfeeling. It needs acknowledging that, overall, John W Henry and FSG have proved good owners – they’ve redeveloped Anfield, added to the squad and to the trophy cabinet. But they occasionally fail to read the room. They fail to listen to good advice. They have made this mistake fairly spectacularly before – on the high ticket prices in the redeveloped Main Stand in 2016, seeing 12,000 fans walk out during a game in protest, and backing the European Super League in 2021, bringing a backlash from fans (and players). They backtracked on both. Now they have spoken to fans, heard the concerns and made a U-turn. GA prices will rise 3% for 26/27, but are frozen for 27/28, instead of three seasons fixed to inflation. Clubs have to understand that many fans are feeling the pinch, that even the movement of a kick-off time has a knock-on effect to travel plans and costs, that even geo-politics affects those driving to games with petrol more expensive. Fans are also having to pay for more subscription channels. A club’s own costs would be slightly more manageable if they were collectively more sensible in resisting wage inflation – make salaries even more performance-related - and more clubs made the pathway easier from academy to first team. And listen to fans’ groups before risking own goals. You’re on the same side. #LFC

It was £8 to get in - adjusted for inflation that would now be £17.20 & that’s when gate receipts were a lot more important for clubs before the global TV money bonanza

Tens of thousands of Liverpool fans said “no” to multi-year ticket price rises with a stunning visual protest at this weekend’s Premier League clash against Crystal Palace. Their message couldn't be clearer. #StopExploitingLoyalty #EnoughIsEnough 🔗 thefsa.org.uk/news/thousands…

I was invited on @5liveSport's Monday Night Club to talk about the #ShowFSGTheYellowCard protest at Anfield.

Time and time again @IanByrneMP has asked Ministers for a written explanation as to why his tabled amendment will not work. That explanation has yet to be provided. "Every delay causes real and profound distress to bereaved families, survivors and campaigners" #HillsboroughLawNow

On Saturday, supporters sent a clear warning to LFC about how they felt over multi-year ticket price increases. We know that the club has seen it, we hope that they are listening. Our message on where things stand now 👇

Can everyone share and get behind this letter to @John_W_Henry now? Yesterday showed this isn’t “some fans”. That was Anfield. If you backed it, add your name and share. The more people who do, the harder this is to ignore. lfcsb.co.uk/dearjohn

In the season FSG acquired Liverpool, (2010/11) matchday revenue was £40.9m. Last season it was £115.6m, an increase of 183%. Matchday revenue is average attendance x number of matches x average price. Fans have to pay VAT of 20% on top of the revenue earned by the Club too. Taking this into account, the price paid by a fan have increased from £42.44 to £82.11, which is 93.5% during the time that CPI has increased by 49.6%. Part of this will be due to an increase in the proportion of tickets sold to corporate/hospitality/member fans, but even so, is there justification in the increases in ticket prices to STH? Liverpool's success in attracting fans from all over the world is partly due to the vibrancy, the passion and the legend of the Kop (similar to the Stretford End, Kippax, Gallowgate, Clock End etc at other clubs historically) and current owners FSG have benefited from that. They are standing on the shoulders of giants, but they seem to see those fans as a historical inconvenience and now want those fans to either pay up or move on. @spiritofshankly @IanByrneMP @JamesPearceLFC

“Some fans” - is that right Billy? Thanks for everyones support today. It really is appreciated. Today has shown the majority are against multi year price increases. Balls in your court @LFC

We Speak For The Minority

Minority? Enough is enough!