Total store-launch chaos. Police shutdowns. Pure internet breakdown. 🤯 Everyone is talking about the launch of the @AudemarsPiguet x @Swatch "Royal Pop"** pocket watches, but Swatch has been mastering the art of the unexpected crossover since the 1980s. Long before the luxury watch world got involved, the Swiss trailblazer was already dropping legendary partnerships. Slide through to look at the most iconic drops and tell us which one is your absolute favorite in the comments! 👇 #royalpop #apxswatch #audemarspiguet #swatch

The 2026 Met Gala was more than just a red carpet; it was a $250M digital goldmine. The data shows a massive power shift: KOLs and actors now claim over 50% of the top spots, officially outpacing musicians and athletes in digital impact. Here is who dominated the leaderboard: 🥇 Lisa (@lalalalisa_m) — $19.7M EMV 🥈 Kylie Jenner (@KylieJenner) — $15.2M EMV 🥉 Jisoo (@sooyaaa__) — $13.7M EMV 🏅 Georgina Rodriguez (@georginagio) — $12.2M EMV 📈 Sabrina Carpenter (@SabrinaAnnLynn) — Highest engagement rate at 4.8% Check out our full data deep dive and the complete ranking here: lefty.io/blog/met-gala-2026 #MetGala #MetGala2026 #LISA #JISOO #KylieJenner #SabrinaCarpenter

The 2026 hashtag #MetGala embraced its « Costume Art » theme, turning the body into a canvas and the carpet into a museum. Here are the maisons that defined the night. #RobertWun led the rankings, dressing seven attendees including #NaomiOsaka and #Lisa. #ChristianDior Couture followed closely, dressing #Jisoo, and with #SabrinaCarpenter’s gown crafted from vintage Sabrina film strips. #SaintLaurent dressed #Rosé, #HaileyBieber, #ConnorStorrie and #Madonna. #Prada and #SCHIAPARELLI rounded out the top five. Discover more in our new blog post: lnkd.in/e3T_n6zx

You’ve likely come across HYROX on your feed and wondered what it is, and why it suddenly seems to be everywhere. We break it down for you! Just swipe left to find out 😏 #HYROX #lefty #findinfluencers #HYROXPUMA

Spring 2026 is off to a strong start. We’re proud to be recognized across multiple categories by G2, from Leader to Regional Leader and High Performer. Thank you to our customers for your continued trust and reviews. Onward and upward 🚀 #g2 #lefty #influencermaketingplatform #findinfluencers #theindependents

What used to be just a music festival is now one of the most important global stages for creator marketing. While the music took the stage at Coachella, brand activations were winning attention - and more importantly, emotional connection. Beauty led the charge. With only a handful of brands tracked, the category generated $121M in EMV, accounting for nearly 62% of the festival’s total impact, while also delivering the highest engagement rate across all verticals. This wasn’t just visibility — it was cultural relevance in action. Let’s look into the best ones: lefty.io/blog/the-brands-tha… #rhode #818tequila #google #revolve

This year, the “Coachella GRWM” has become one of the biggest festival trends. Across social media, creators are turning their “get ready with me” routines into full-on moments—showcasing their outfits, makeup looks, and personal style before stepping into the desert scene. Brands have tapped into the hype too, with names like #rhode, @medicube_global , and #wavytalk organizing pop-ups centered around the “getting ready for a festival” experience - blending beauty, content creation, and immersive brand moments. Let’s see who was at the top of this trend among creators. Swipe left to check 👀 #rhode #medicube #wavytalk #neutrogena #coachella #bieberchella

Karol G made Coachella history. First Latina in 27 years of festival history to top the lineup. A stage built like Colombian caves, surprise guests, an all-female mariachi band, and a closing message: « Don’t feel fear, feel pride. » #karolg #coachella #bieberchella #coachella2026

Coachella 2026 became #Bieberchella 🌵 After years away from the stage, @lilbieber returned as a headliner for the first time, his most significant live performance since canceling his 2022 world tour due to health issues. He revisited his roots, ran through the hits, and owned every moment of it. Fans did the rest. 109M impressions from #bieberchella content on Instagram, first weekend alone. #coachella #coachella2026 #justinbeiber

The dust hasn’t even settled from Weekend 1 and we’re already back for more. Before the Weekend 2 chaos officially takes over, let’s run back the sets that redefined the festival. Swipe left to know who was on the top 😏 #coachella #justinbieber #sabrinacarpenter #binih #katseye #karolg #bieberchella

We analyzed global influencer collaborations across 30 celebrity-owned, mid-market, and indie makeup brands this March to identify the fastest-growing creators 🔍 These are the influencers you should have on your radar right now as they are rapidly gaining followers and building momentum in the makeup space ⚡️ If you haven’t collaborated with them yet, you might be missing out on your next big opportunity. 👉 Swipe left to discover the Top 10. 💬 DM us to get access to the full list. #makeup #jlobeauty #kyliecosmetics #fentybeauty #rarebeauty #rembeauty #rhode #hauslabs #victoriabeckhambeauty #florencebymills #glossier #refybeauty #milkmakeup #makeupbymario #kosas #merit #saie #tower28 #iliabeauty #westmanatelier

AW26 marks a clear shift from reach to relevance, with brands focusing less on scale and more on cultural impact and deeper audience connections. Brands are adopting more targeted approaches, activating niche communities and prioritising meaningful engagement over mass visibility. Our Insights teams at @lefty.io, @karlaotto and @ctzar , partner agencies of @theindependentsgroup , joined forces to identify the season’s defining strategies. Download it now: lefty.io/industry-reports/aw… #prada #gucci #dior #tods #loewe #balenciaga #louisvuitton #xiaozhan #ormkornnaphat #linglingkwong #yueyuting #felix #jisoo #heartevangelista #faye #namtantipnaree #ppnaravit #katarinabluu #bright #straykids #kimseungmin #limyoona #oliviayang #milkpansa #jennie #kazuha #mickmicknyc #sametgorgoz

We know influencer payments can get messy. That’s why we built a simpler way to manage everything in one place, so you can spend less time on admin and more on impact. Discover how you can handle it all quickly and easily with Lefty! #payments #influencermarketing #lefty #influencers #findinfluencers #influencerplatform

The 2026 ski season wasn’t just about the slopes — it was a showcase of experiential marketing at its best. At Lefty.io, we analyzed how beauty brands transformed ski trips into high-performing content engines, where every post, setting, and creator interaction translated into measurable impact. Swipe to discover which brands led the way, and explore our expert tips if you’re planning a ski campaign next season. #rhode #clarins #vaseline #haileybieber #ski

The 2026 Academy Awards sparked global conversations across the industry—on screen and across digital platforms. But beyond the official winners, we took a different lens. We analysed the night through EMV to understand who truly resonated online—because impact today goes far beyond the stage. Swipe to discover who led the conversation and topped EMV on Hollywood’s biggest night. #oscars2026📷 #academyawards #emv #digitalimpact #entertainmentindustry #mediaanalytics #redcarpet #influencemarketing #katehudson #ellefanning #michaelbjordan #delroylindo #kyliejenner #annehathaway #priyankachopra #zoesaldana

The 2026 Academy Awards sparked global conversations across the industry—on screen and across digital platforms. But beyond the official winners, we took a different lens. We analyzed the night through EMV to understand who truly resonated online—because impact today goes far beyond the stage. Swipe to discover who led the conversation and topped EMV on Hollywood’s biggest night. #oscars2026 #academyawards #emv #digitalimpact #entertainmentindustry #mediaanalytics #redcarpet #influencemarketing #katehudson #ellefanning #michaelbjordan #delroylindo #kyliejenner #annehathaway #priyankachopra #zoesaldana

#ParisFashionWeek AW26 just wrapped, and while the overall digital footprint saw a cooling period, the digital impact remains significant. Top brands of the season: @Dior — $88M @CHANEL — $55.7M @LouisVuitton — $41.2M #balenciaga — $29.5M @YSL — $24.5M @ormmormm ($21M EMV) and #linglingkwong ($15.6M EMV) led the season. Other key contributors included #felix, #jisoo, and #heartevangelista. Stay tuned for the full report 👀 In collaboration with #karlaotto and #ctzar 🤍 #dior #chanel #louisvuitton #balenciaga #saintlaurent #offwhite #loewe #courreges #lacoste #ormkornnaphat #linglingkwong #felix #jisoo #heartevangelista

Why use five tools when you only need one? 👀 Lefty integrates every step of the gifting process: you can add your products, identify the right talent, handle delivery, and sync with your existing tech stack. It’s end-to-end automation designed for the modern marketer. Send us a demo request to become a one: lefty.io/demo-request #marketer #seeding #gifting #influencemarketing #ugc #influencermarketing #marketing #ugc #lefty

With her 2026 Olympic gold medal and breakout follower growth (jumping from 210k to over 5 million in weeks), Alysa Liu has become the ultimate Gen Z sports icon. She is a gold mine for brands: 47% of her audience is aged 18–24, offering a direct bridge to the “Zoomer” demographic. Her appeal lies in her “Alt-Girl” aesthetic—an authentic mix of bold “raccoon” eyeliner, DIY “halo” hair, and a “smiley” piercing. By ditching the “perfect athlete” trope for stricter boundaries and a hyperpop-infused lifestyle, she is the perfect face for: 🧴Beauty & Hair Care: For her signature experimental and “unfiltered” looks. 🛹Streetwear & Accessories: Blending Olympic status with an edgy, underground vibe. 🎧Food, Beverage & Music: Aligning with her low-stakes, authentic “inner peace” energy. #alysaliu #okympics #samsung #samsungmobile #nike #gillettevenus #pg

Milan Fashion Week just wrapped and the digital impact was huge as the luxury landscape shifted fast, and the pace online moved even faster 🇮🇹 Gucci secured the #1 spot with $54.6M in Earned Media Value (EMV), fueled by the buzz around Demna’s new era as Creative Director and a casting that dominated the conversation. The season’s dark horse was FERRAGAMO, with a staggering 514% YoY increase in EMV. Top brands of the season: @gucci  — $54.6M @Prada — $48.1M @Fendi  — $20.3M @Ferragamo — $18M @dolcegabbana — $16.5M And while the brands provided the stage, creators drove the engagement: #Faye, #Namtan, #Pond, #Karina, #HeartEvangelista . Stay tuned for the full list 👀 *In collaboration with KARLA OTTO and CTZAR 🤍 #milanfashionweek #mfw #mfw2026 #luxuryfashion #fashionweek #fashiondata #earnedmediavalue #emv #digitalinfluence #runwaytodigital #gucci #prada #fendi #ferragamo #dolcegabbana #faye #namtantipnaree #ppnaravit #katarinabluu #iamhearte