THE LICENSING BOOK ® (@LicensingBook)

Jun 2

The Toy Book's Pulse of Play Awards return for 2027 with two new categories. Early Bird nominations are open now... toybook.com/the-toy-book-ope…

The Toy Book Opens 2027 Pulse of Play Awards Nominations

Nominations are now open for the 2027 program celebrating the brands, builders, breakouts, and big ideas shaping the business of play.

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Jun 2

This summer, @McDonalds scores big with two FIFA World Cup 26 meal deals, available as early as June 4. #McDonalds #FIFA #soccer toybook.com/mcdonalds-fifa-w…

McDonald’s Kicks Off FIFA World Cup with Match Day Meals

McDonald’s brings the thrills of soccer to fans of all ages with two meal deals celebrating the FIFA World Cup 2026.

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THE LICENSING BOOK ®

May 15

Get ready for F.U.N. at Licensing Expo next week! toybook.com/f-u-n-heads-pool… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail

F.U.N. Heads Poolside as Licensing Expo Hits Las Vegas

Marc Mostman’s decade-long networking tradition returns with cabanas, cocktails, and after-hours industry action.

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May 13

The Seattle-based tabletop game studio is kicking off its grand debut with a new consumer brand: Hall Party Games. #hallpartygames #tabletopgaming #tiffanysongbird toybook.com/the-office-of-ti…

The Office of Tiffany Birdsong Debuts with Launch of Hall Party Games

The new studio hosts meetings at this year's Licensing Expo in Las Vegas.

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THE LICENSING BOOK ®

May 13

🤘 @MotleyCrue and EPOCH COMPANY, LTD. are releasing a line of trading cards thanks to a new deal inked by @GlobalMerch Services. toybook.com/motley-crue-epoc… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail

Mötley Crüe, Epoch Crank Up Trading Card Collection

Fans can kickstart a new collection with looks that kill...

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May 1

This month's Toy Book Top 10 has arrived — a look at the most clicked-and-shared stories and products at The @ToyBook x @LicensingBook in April. Check 'em out and stay on the #pulseofplay! toybook.com/top-10-toy-indus… #Toys #ToyIndustry #ToyNews #Licensing #Entertainment #Retail

The Toy Book’s Top 10 Stories and Products for April 2026

Here are the stories that the toy industry couldn't stop reading and talking about last month.

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Apr 28

Marmalade is coming to Mandalay. 🍊 @studiocanal @paddingtonbear #licensingexpo #toyindustry bit.ly/4cSAB5R

Studiocanal to Spotlight Paddington Bear at Licensing Expo

Studiocanal Kids & Family is returning to this year’s Licensing Expo in search of new partners to look after the beloved Paddington Bear.

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Apr 28

As @MonsterJam gears up for its 35th anniversary, @SpinMaster and @FeldMotorSports are extending their licensing partnership for another decade of destruction. 🛞 #monsterjam #toyindustry #toynews bit.ly/48wmPV7

Spin Master Extends Monster Jam Licensing Partnership for 10 Years

Spin Master is renewing its partnership with Feld Motor Sports, locking in the Monster Jam license for another 10 years.

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Apr 30

Manga mania is coming to the Javits Center — thanks to @animenyc and X Tracks Licensing Summits. 💥 #anime #toyindustry bit.ly/3QK76M8

Anime NYC and X Tracks to Launch New Licensing Summit

Anime NYC is joining forces with X Tracks Licensing Summits to create the first-ever business expo dedicated to anime, manga, and gaming.

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Apr 25

Calling all @HELLAVERSE fans! Timed with @lvlupexpo, we caught up with @WJ_Merchandise and @SpindleHorse to find out what's next in a special feature for @LicensingBook 👉toybook.com/licensing-book-h… #lvlupexpo #helluvaboss @IMPmurderpros

A ‘Helluva’ Partnership: SpindleHorse and Warren James Bring New Sins to Shelves

As the V.I.P. of I.M.P., Warren James is expanding its licensing partnership with SpindleHorse's Helluva Boss to bring new sins to shelves.

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THE LICENSING BOOK ®

Apr 5

The people behind the deals: Ahead of @licensingexpo, @licensemag has unveiled the top 60 global licensing agents for 2026 ➡️ toybook.com/2026-top-global-…

License Global's Top Agents Report Shows Notable Gains in Toys and Games

License Global data points to growth across toys, food, and digital-first IP.

THE LICENSING BOOK ®

Mar 25

🎬 @LicensingExpo's opening keynote is coming from @Netflix. Get the scoop 👉 toybook.com/licensing-expo-t…

Licensing Expo to Feel 'The Netflix Effect on Fandom' in Opening Keynote

The session will spotlight fandom, licensing strategy, and franchise expansion across categories.

THE LICENSING BOOK ®

Mar 19

🖍️ @Crayola Teams with Luxor to Scale Presence in India 👉 toybook.com/crayola-teams-wi…

Crayola Teams with Luxor to Scale Presence in India

The partnership will deliver co-branded products across a fast-growing education and consumer market.

THE LICENSING BOOK ®

Mar 19

🐾@Scholastic's iconic 'Clifford' brand expands into live entertainment with a touring production aimed at families. toybook.com/theaterworksusa-…

TheaterWorksUSA Brings Scholastic's 'Clifford the Big Red Dog' to the Stage with New Musical

Scholastic’s iconic brand expands into live entertainment with a touring production aimed at families.

THE LICENSING BOOK ®

Mar 19

Licensing News: Global Merchandising Services just launched Golf Rocks with @AliceCooper's "The Cooper Club." Details 👉 toybook.com/global-merchandi…

Global Merchandising Services Launches ‘Golf Rocks’ with Alice Cooper

The new platform opens with a crossover collection that brings music branding into golf.

THE LICENSING BOOK ®

Mar 18

Hunter Price International Ltd is expanding its licensed @Crayola product range. toybook.com/hunter-price-exp… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail #PulseOfPlay #IdeasToIcons

Hunter Price Expands Crayola Line with Neon, Foodie Friends, and Licensed Collabs

New stationery and craft ranges aim to build on momentum with fresh formats, seasonal launches, and character-driven extensions.

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THE LICENSING BOOK ®

Mar 18

This year's @LicensingExpo keynote is all about food and beverage licensing. #IdeasToIcons toybook.com/licensing-expo-2…

Licensing Expo Keynote Puts Spotlight on Food & Beverage Licensing Boom

A new keynote will examine how snacks, sweets, and drinks are driving cross-category collaborations across fashion, beauty, and lifestyle.

THE LICENSING BOOK ®

Mar 11

May will be here soon, and @LicensingExpo has opened its event planner to help exhibitors and attendees fill their calendars early. #IdeasToIcons toybook.com/licensing-expo-2…

Licensing Expo 2026 Puts Meeting Planning in Motion

Informa Markets launched the scheduling platform early, giving attendees a jump on booking meetings before calendars fill.

THE LICENSING BOOK ®

Mar 11

🤩 @PlanetHollywood is getting a new licensing program thanks to Surge Brands. #IdeasToIcons toybook.com/planet-hollywood…

Planet Hollywood Heads to Retail with Surge Brands

A new worldwide licensing deal will take the entertainment brand’s Hollywood legacy into fashion, collectibles, home décor, and experiential products.

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Jan 21

After a breakout debut, The Toy Book’s Pulse of Play Awards return for a second round — and it’s time to show the world who’s making noise in toys, games, licensing, and everything that fuels the business of play.➡️ toybook.com/the-toy-book-rev… #PulseOfPlay

The Toy Book Reveals 2026 Pulse of Play Awards Finalists!

The Pulse of Play Awards return for a second round...