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Lin Grensing-Pophal @LinWriter

Business journalist and content marketer specializing in HR, employee relations, and digital marketing. #HR #marketing #strategy #tech #smallbusiness #blogger

Joined July 2010
  • Tweets 18,914
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Lin Grensing-Pophal retweeted
CIO.com
@CIOonline
Feb 2
Tech isn’t failing. Your workforce design is. Priyanka Dave reveals why capability gaps turn major ERP launches into costly disappointments. ➡️spr.ly/6013hG2yH #FoundryExpert

Why tech succeeds but transformation breaks

cio.com
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Honored to be among the recipients of this award for my article on "Learning to Let Go Of a Startup." hashtag#entrepreneurs hashtag#secondact hashtag#BabyBoomers hashtag#smallbiz Congratulations to our 2024-25 Schulze Awards Winners! eiexchange.com/content/congr…

Congratulations to our 2024-25 Schulze Awards Winners!

These awards recognize exceptional thought leadership, clarity of perspective, and the ability to bridge research and practice

eiexchange.com
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My @NextAvenue editors are posting this one again because it got a lot of traction. Do you have a podcast in you? Maybe something to add to your #NewYear2026 resolutions. Popular Podcasts From the Over 50 Crowd nextavenue.org/popular-podca…
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Writing advice I give every client: Read your work out loud before hitting publish. Your ears catch what your eyes miss. Every time. #WritingTips #EditingTips
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Weekend reminder for freelancers: Your past clients are your best source of new projects. A simple "thinking of you" email this week could turn into January work. #BizDev #ClientConnections
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Memo to businesses: Your team has incredible expertise. But expertise alone doesn't build thought leadership. You need: A clear #positioning strategy Editorial relationships Consistent #contentcreation That's where writers like me come in.
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The best bylined articles I've written weren't about showcasing expertise. They were about solving a problem so specific that readers thought, "This person gets it." That's what earns trust. #PR #ThoughtLeadership
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PR tip: A feature placement in a niche trade publication often delivers more qualified leads than a mention in a major outlet. Know where your audience actually reads.
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Content strategy isn't just about what you create. It's about: When you publish Where you distribute How you repurpose Why it matters to your audience The "what" is just the beginning. #ContentStrategy #ContentMarketing
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Three words that kill credibility in business writing: Utilize (use "use") Leverage (usually unnecessary) Synergy (readers roll their eyes) Simple language = clearer message. #WritingTips #BusinessWriting bit.ly/3XRO8Ue
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If you're helping clients build their personal brand in 2025, remember: authenticity isn't about sharing everything. It's about sharing the right things consistently. Strategy > spontaneity. #PersonalBrand #ContentStrategy
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Trade publications get 100 pitches a week. Yours needs to: Address a specific pain point Include data or expert insight they can't get elsewhere Match their editorial calendar Generic doesn't cut it. #PRTips #MediaRelations bit.ly/4cCTmst
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The difference between content marketing and thought leadership: Content marketing answers questions your audience is already asking. Thought leadership makes them ask new questions. Both matter. Know which one you're doing. #ContentMarketing #ThoughtLeadership
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Quick tip for freelance writers: Before pitching a bylined article, spend 20 minutes reading the last 5 pieces the publication ran on your topic. You'll spot the angle they're missing—and that's your pitch. #FreelanceWriting #WritingTips
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Most thought leadership campaigns fail because they start with "what do we want to say?" instead of "what does our audience need to hear?" Start with the reader. Always. #ThoughtLeadership #ContentStrategy bit.ly/3XVEOyB
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One year from now: Better clients. Higher rates. More strategic work. Less hustle. This doesn't happen by accident—it happens by working ON your business, not just IN it. What's your one-year vision? #FreelanceGoals #CareerPlanning #MondayMotivation
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"Should I lower my rates to compete?" No. You should sharpen your positioning, demonstrate expertise, and target clients who value quality over price. Race to the bottom is a race nobody wins.#FreelanceRates #ValuePricing #WritingBusiness
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The best writing opportunities aren't posted on job boards. They come from: speaking at events, thoughtful LinkedIn engagement, being quoted in articles, and publishing your own insights. Visibility creates opportunity. #FreelanceWriting #Networking #OpportunityCreation
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Review deadlines, prioritize assignments, block pitch time, and schedule interviews. Freelancers who plan their week outperform those who react to urgency. 30 minutes now saves hours later. #FreelancePlanning #ProductivityTips #SundayPrep
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Weekend reminder: You're not just a writer. You're running a business. That means time for strategy, not just execution. Plan your pitch list. Review your pipeline. Invest in your business. #FreelanceBusiness #WritingCareer #WeekendPlanning
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