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MAGNA GLOBAL @MAGNAGLOBAL

The centralized resource for @Mediabrands

Joined July 2010
  • Tweets 2,875
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  • Followers 3,336
702 Photos and videos
A new study by MAGNA Media Trials and @ZEFRinc found that those surveyed least expect to encounter misinformation on traditional radio and podcasts. Read why @InsideRadio's Podcast News Daily highlights audio as the "safe haven" from misinformation: bit.ly/3u3pnpc
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Consumers are exposed to an alarming amount of misinformation (93%) – which can have negative implications for brands. The study by MAGNA Media Trials x @ZEFRinc explores the true impact of misinformation on consumer sentiment and brands. Learn more here: bit.ly/3O5Juwa
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We're looking forward to joining @ZEFRinc at #BrandSafetyWeek to discuss "Brand Suitability in the Age of Misinformation." Tune into to the panel discuss to hear what the experts have to say about much-talked about topic.
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Ad fatigue is possible. The MAGNA Media Trials x @SpectrumReach study explores the best combination of media platforms to use to prevent viewers from saying they’ve seen “too much” of a brand. Learn about the impact of advertising across platforms here: bit.ly/3WoGz5m
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Since the release of the MAGNA Media Trials x @Ketch_Digital study, questions loom around how brands will manage consumer data. Read @MediaVillageCom to learn more about why marketers should care about consumer privacy. bit.ly/3zkOsPu

MAGNA and Ketch Study Reveals Just How Critical Data Privacy Is to Consumers

A recent study from IPG's MAGNA Media Trials and data governance platform Ketch unpacks how consumers understand data privacy and reward or punish brands for their data practices.

mediavillage.com
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MAGNA x @Nielsen study “Podcast Ad Effectiveness: Best Practices for Key Industries” reveals repetition in a podcast ad delivers strong results for CPG brands – 7% lift for purchase intent. Learn more practices for other industries to leverage podcasts: bit.ly/3sBun3D
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Elijah Harris to @CampaignLiveUS on brands navigating the midterm election: "Make sure from a safety and suitability perspective you know what your guardrails are, and you have a set of tools that empower you to deliver on those within your media buys." bit.ly/3TTCNPc
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Brands have grasped the importance of including creators in their creative strategies. @CampaignLiveUS tapped Elijah Harris, while attending @advertisingweek, on how creator strategies are evolving. Read the article here: bit.ly/3TLn9WR
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MAGNA is committed to creating opportunities for diverse-owned media partners and the industry associations that support them. We’re excited to have Allie Kalish join in a panel discussion at the #2022ByBlackConference to share the benefits of investing in minority-owned media.
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We're looking forward to joining the conversation on why media experts prefer ad buying for digital audio! Sara Tehrani will join the "Amplifying Quality Audio Opportunities." panel discussion today at @advertisingweek.
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Huge thank you to the @VABIntel for having us at @advertisingweek NY! Dani Benowitz, MAGNA U.S. President, spoke on a panel with VAB, @MeetAmpersand & @sanofi about the steps the industry needs to take to move towards a more modern and innovative TV measurement future. #AWNY2022
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We’re excited to announce the release of our latest Media Responsibility Index! The 4th edition of the study includes an assessment of 150 partners’ safety efforts. Read about our findings here: bit.ly/3CnlNtK
MAGNA GLOBAL retweeted
Vincent Letang@vletang_magna
29 Sep 2022
New MAGNA ad forecast out today. Digital advertising: search and keyword ad format revenues are fueled by the growth of retail media networks, while social ad sales are slowing due to the app targeting limitations in iOS ( 4% vs in 2021). Free summary: bit.ly/3y1U5RO.
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We’re excited to announce the release of our latest U.S. Ad forecast September 2022 Update! U.S. media owner’s advertising revenues grew by 11% to $151 billion in the first half of 2022. Read the full findings here: bit.ly/3y1U5RO
MAGNA GLOBAL retweeted
SiriusXM Media
@SiriusXMMedia
23 Sep 2022
Welcome to the #PassTheMic the Defining Moment series. We’re giving powerful women in the industry the opportunity to make the world their mentee: bit.ly/3S4XMOD @MAGNAGLOBAL
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An arsenal of Augmented Reality (AR) tactics is proven to be beneficial for a marketers ability to drive brand favorability and increase purchase intent. Learn the impact of AR ads in the Media Trials x @Snapchat study on WARC: bit.ly/3SnN5q8
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MAGNA #MediaTrials, in partnership with @AmazonAds, study proves consumers find brand-funded entertainment more fun to watch than traditional commercials. Learn why and more in @Adweek. bit.ly/3xvm5gw
Eli Harris (EVP, Global Digital Partnerships & Media Responsibility) shared at @iab Audience Connect how MAGNA hopes to redefine value in media by providing @Mediabrands clients with a new metric.
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Listen to Allie Kallish (EVP, Managing Director, Strategic Investment & Accountability) share the importance of maintaining great relationships – an asset that has complimented her intelligence and 20 years of experience in the industry – on a recent episode of @siriusxmlife.
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