VAB navigates video advertising through industry-defining insights & custom analyses, addressing today’s challenges & inspiring tomorrow’s conversations
Joined January 2013
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Built your brand on social—but hit a growth ceiling? Discover how brands are breaking through by adding streaming TV to their media mix & driving measurable, full-funnel impact. Join us to learn what’s working & how to get started. Save your seat: bit.ly/3MDJaID
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Join us for “Mastering Measurement: Get Fluent on Modern Video Measurement & Currency" on 5/21 at 12PMET with Jason Wiese, Kailyn Hartmann and Benjamin Vandegrift from VAB! 👉 Space is limited! lnkd.in/eSWkdMuu
#VABWebinar #VideoMeasurement
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Don’t miss our April Industry Spotlight! 🌟 Featuring insights and news from @AffinitySolutns, @FreeWheel, & @Video_Amp ➡️ thevab.com/industry-spotligh…
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NEW SPEAKERS ADDED📣! Don’t miss out on our Executive Roundtable Series with IPG Mediabrands, Wurl, Swoop, MRI-Simmons, LG, (NBA), VideoAmp, DIRECTV Advertising, Spark Foundry, BrightLine and LiveRamp that begins April 15th! Save your spot now➡️ lnkd.in/eQn7p4JV
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VAB is excited to welcome @RSLTNYC to our Advanced Measurement Solutions Directory!
RSLT joins 16 other top advertising measurement solutions in this streamlined guide full of topline capabilities, unique offerings and case studies.
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VAB retweeted
15 Jan 2025
Marketers are re-shifting focus to *quality*. @VABintel’s 2025 prediction: a “flight to quality” in ad placements, audience measurement, and transparent solutions. Quality = better results. Do you agree? #2025Predictions #marketingquality #mediameasurement #flighttoquality
ALT 2025 Predictions Jason Wiese VAB, Mediaprobe
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Our first update of the year is focused on #ConnectedDevices just in time for #CES2025. Download now to get the latest usage stats on 16 connected devices like CTVs, smartphones, computers, gaming consoles, wearables and more.
Get the analysis ➡ thevab.com/insight/connected…
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Check out the insights from @SpectrumReach & @MAGNAGLOBAL that made our Top 10 charts of Q4! 🚀 Multiscreen TV drives 21% more search queries compared to a mobile-first campaign strategy. Don’t stop here—explore the rest of our 10 most popular charts: thevab.com/insight/top-10-q4…
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We know you're busy, so we've made it simple to stay informed. Our Top 10 Most-Read Charts of Q4 2024 highlight key marketing trends—from new TV spend to Gen Z’s evolving relationship with social media and what’s driving user engagement. 📊
🔗thevab.com/insight/top-10-q4…
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View our December Industry Spotlight for insights and news from @WeAreMediaprobe, @PubMatic, @Swoop & @TatariTV ➡️ thevab.com/industry-spotligh…
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We’re excited to welcome IQVIA Digital to our Advanced Measurement Solutions Directory, which now showcases 16 innovative measurement solutions that help marketers reach their goals and measure their advertising success.
Get your copy ➡️ thevab.com/insight/advanced-…
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🚨 New whitepaper from @MeetAmpersand! After analyzing dozens of campaigns from the past 12 months, their white paper highlights commonalities of waste in a typical national campaign. See how marketers can overcome these challenges➡️ ampersand.tv/insights/nation…
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VAB retweeted
18 Nov 2024
Advertising on TV & Connected TV initially exposes brands to a much larger audience than online advertising alone. A report by the Video Advertising Bureau shows that “TV” advertising can help drive website traffic, especially among first-time investors.
#roi
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TV has long been considered the greatest branding mechanism in marketing history. Join our partner @VABintel as they moderate a discussion on the technology, capabilities and partnerships that are making full-funnel measurement at reality at #TVOTNYC. itvt.com/event/tvot-nyc-2024…
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View our November Industry Spotlight for insights and news from @LG_Ad_Solutions, @Video_Amp, & @wurlctv ➡️ thevab.com/industry-spotligh…
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As Gen Z redefines social engagement, they’re choosing real-life moments over social media. Our latest VAB blog, shares our teams' personal perspectives on stepping back from major social platforms in favor of shared experiences. Read their insights: thevab.com/vab-voices/beyond…
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🥇 #MultiscreenTV is best in show! 🥇🐶
In today's new insights release, you'll learn why 5 key advantages of multiscreen TV make it both a brand-building and performance channel.
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Did you know nearly 50% of Gen Z wishes TikTok had never been invented? 😮 Tired of the negativity and isolation from social media, they're turning to more meaningful, shared experiences like streaming, watching TV, and going to the cinema with friends and family. Learn more👇
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Growing up with 24/7 online access, 82% of #GenZ recognizes the #mentalhealth impact of #socialmedia. And just like Luke from #GilmoreGirls with his “no phones” rule, half of Gen Z plan to delay smartphones for their kids until high school. Download the full report below 👇
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