I know a lot of people will see the new WFC logo and think "what is the point when we have a restored crest?" The answer lies in real-world small applications.
It was important in my mind that we didn't alter the crest to simplify it. I love it, I grew up with it, its the undoubted symbol of the club and should keep its character and charm.
In real-world small applications it becomes impossible to produce, though. A small embroidery on a polo, being a prime example. This is where I feel that the WFC logo can work some magic and bring some variance to future merchandise.