Avoid if scared of sweary women, politics & feminism. We run consumer boycotts to stop toxic media (#MurdochFreeWorld, #VileKyle etc). See website & let’s go.

Joined January 2014
8,056 Photos and videos
Pinned Tweet
18 Jun 2024
People often get in touch with MFW to ask how they can take part in our consumer boycotts. So here’s an explanation of what you can do, and why it matters. The commitment we need (for people who want to make a difference) is to contact 1, 2, 5 or more advertisers from our data lists each week, telling them why you demand they stop funding the misogyny, hate and lies expressed by the media personality or program/channel you choose. There are two ways to contact advertisers. You can use the data lists via our MFW website mfw.org.au, or via our web-based app at app.mfw.org.au. In either case, follow these instructions: 1. Click on campaigndata.mfw.org.au (#ToYourBrooms link on our sites) for all our #ToYourBrooms advertiser boycott campaigns. These target individuals, programs and/or media orgs which are the worst in terms of broadcast hate and lies. They currently include: - #BinBen (Ben Fordham/2GB) - #NewsCorpse (Rupert Murdoch’s papers and Sky News) - #SquishSpotlight (Kerry Stokes’s Spotlight TV show) - #TuckOff (Tucker Carlson) and - #VileKyle (Kyle Sandilands/KiiSFM). 2. Click on murdochfreeworld.mfw.org.au for our #MurdochFreeWorld supplier campaign, which targets businesses which stock or supply Murdoch- or Stokes-owned content. It’s easy to take part. Just find and click into on the hashtag campaign (as above) you prefer, and locate advertisers you currently use (or might use). Contact them via the email or social media details supplied. Tell them you’ll stop buying their products/services unless they stop funding the content you object to, and explain your specific objections. You can even tell them what they’re funding goes against their own Code of Conduct or Mission Statement (find these on their websites). Don’t take no for an answer, don’t listen to them say they don’t control where their advertising goes (this is rubbish), and keep it up with more advertisers. But please: always be polite. Currently, a few thousand witches a week do this. But if it were ten or fifty thousand, advertisers would pull out a lot faster. We also need financial support, preferably with a recurring donation of $5 or $10 per month, or more if funds allow. We can’t run our campaigns without the wherewithal to pay our staff who work very hard to compile and analyse huge amounts of data we then supply to you. If it matters to you to reform our media, please assist: mfw.org.au/donate/ mfw.org.au/merch/ Finally, since mass-reporting by the trolls who want media lies to prosper causes us to sometimes disappear from our platforms, follow us in as many places as possible: MFW Coven: facebook.com/groups/2599767… Insta: @MFWitches Facebook: @MFWitches Threads: @mfwitches It’s a crucial time to get involved, since media lies are getting worse. They’re losing profits since more people see through their bullshit daily, and this causes them to publish for link clicks rather than truth. The only way to combat this is to show them they’ll lose more profit via losing advertisers unless they stop using outrage and deception to get attention. Our motive isn’t to put these companies out of business or for journalists to lose their jobs. We just want the lies and lack of balance to stop. If Rupert Murdoch and other similar media outlets would choose to run their companies with relatively objective reporting, we’d quickly abandon our witchy campaigns. What happens next, witches, is up to us all. If enough advertisers and suppliers pull out of supporting these awful companies, neither our politicians nor the media will fail to get the memo that we’re fucking tired of being lied to on a daily basis by journalists and companies who refuse to follow their own media codes. And they’ll quickly change. Now’s the time for all of us to take a stand. We’re a collective of angry sweary witches who are determined to make a permanent difference. And if we don’t do this, who fucking will? Are you in? #ToYourBrooms
58
320
734
149,365
How in the goddamn fuckery-do-da do we live in a world where people would prefer to hate the immigrants who pay their taxes than the billionaires who won’t? #NewsCorpse
39
362
1,067
6,485
All Pauline Hanson supporters who cheer for the Socceroos in the Men’s World Cup are Cnuts. We don’t make the rules.
“The Socceroos aren’t just a team. We’re a reflection of modern Australia.” A desperately needed message for Australia, and Australians of all hues and backgrounds. Bravo @Socceroos!!! 👏🏾 👏🏾👏🏾👏🏾
9
35
150
3,871
Your taxes pay for this kind of behaviour in boys’ schools all over the country, witches. The misogyny, the hatred, and the blatant disrespect alleged in the piece below, that is. And while we do emphasise a lot of this information is alleged and not proven at this time (and ask witches to please remember this if you comment), most of us are supremely unsurprised at the revelations in these court documents: “Students at elite Brisbane Catholic school Marist College Ashgrove spied on female teachers while they were using toilets and sexually harassed staff for years amid a toxic ‘boys will be boys’ culture, explosive court documents allege. A former teacher's affidavit has laid bare an alleged culture of misogyny at the exclusive boys' school, which charges up to $20,000 in fees a year for senior students. It comes amid revelations the school's old boys association sensationally voted down a motion calling for female staff to be respected. The motion was voted down at an annual general meeting earlier this year.” couriermail.com.au/education… As MFW have clearly stated many times, private boys’ schools simply should not exist in this country or any other. They CANNOT exist alongside the development of adequate respect for women and girls, and the addition of money and power into the mix via these boys’ parents and sometimes their religious overseers makes the situation even worse. What’s more, we’re not putting up with comments claiming you (if you’re male) or your sons or brothers or fathers went to schools like these and turned out fine. Of course some boys and men turn out fine (whatever that means) after attending schools like these. But such success stories are relatively rare, and they generally occur IN SPITE OF the school, not because of it. For similar reasons, don’t tell us private boys’ schools have to exist because girls require single-sex education. While it’s true research shows many girls do better without boys in their classes, in essence this is like saying black students should be educated independently of white students because they’d “do better” without the more entitled white kids in the same classes. What a crock of shit: such an argument would never be accepted by any sane person. The solution isn’t segregation (by gender, race or sexuality), but repair of systems which cause the continued oppression of girls, black students, or LGBTIQA students, for example. In addition, girls are more oppressed long-term by being forced to live in societies where men educated in rich boys’ schools remain holding supreme power over others, and the only solution is the dismantling of those schools forever. Of course we all know this isn’t going to happen any time soon, but our point is we remain a far less equal society while such schools exist, and we are all (or at least, those of us without those old-school-tie advantages) far poorer for it. All of us should be agitating for their demise, and refusing to use their services. If the allegations in the legal documents described in the piece above are proven in court, this school isn’t fit to operate. It’s not fit to educate boys (or anyone). It’s not fit to employ female staff if it can’t keep them safe from this abuse and misogyny. And what’s more, the school’s old boys’ network appears even worse than the school itself (if that’s possible). Fuck sake. Close this and similar school down and start again with decent leadership and values (of both genders). And maybe (just maybe) do something about your disgraceful culture of woman-hate and male-driven power. The end. _____ We won’t stop till advertisers stop funding filth. Go to mfw.org.au/our-campaigns/ to learn how to contact advertisers. Or go directly to FOE lists for ongoing campaigns here: campaigndata.mfw.org.au/busi… . Send all responses to witches@mfw.org.au. Please also support our work: it’s a subscription to the future for the price of a coffee (or two) each month: mfw.org.au/support #ToYourBrooms
5
94
271
4,418
The men’s soccer World Cup starts tomorrow, witches. And as we’ve posted before, all witches who care about the depravity of Donald Trump’s America and the outrageous racism displayed by his border goons and henchmen in the lead-up should be boycotting all sponsors, partners and other associated supporters as hard as they can. Not only have several teams been refused entry to the USA, but one of the referees was even denied entry to the country a few days ago, simply because he’s Somalian. As the tweet below says, this sums up the Cup in one horrible and depraved photograph. Here’s an updated list of most sponsors and partners. Not all these even operate in Australia but for those who do, please cross them off your shopping lists permanently: * Adidas: Official sportswear and match ball partner * Coca-Cola: Official beverage partner * Hyundai–Kia: Official mobility partners * Visa: Official payment technology partner * Qatar Airways: Official airline partner * Aramco: Official energy partner * Lenovo: Official technology partner * AB InBev (Budweiser, Michelob Ultra, Modelo, Stella Artois): Official beer sponsor * Bank of America: Official banking sponsor * Frito-Lay (Lay’s): Official snack food partner * Hisense: Official consumer electronics sponsor * McDonald’s: Official quick-service restaurant sponsor * Mengniu Dairy: Official dairy sponsor * Unilever (Dove Men Care, Axe, Lynx, Degree, Sure, Radox): Official personal care sponsor * Verizon: Official telecommunications sponsor * DoorDash: Official on-demand delivery sponsor * Marriott Bonvoy: Official hotel supporter in North America * Rock-it Cargo: Official logistics provider and supplier * Valvoline: Official automotive services supporter * ADI Predictstreet: Official data and prediction partner * Fanatics: Official retail and e-commerce partner * Boggi Milano: Official formalwear supplier for FIFA staff and workforce * American Airlines: Official North American airline supplier * Airbnb: Official accommodation supporter in North America * Diageo: Official spirits supporter in the Americas * The Home Depot: Official home improvement retail supporter in North America * Globant: Official technology services supporter * Purina: host city sponsor for Kansas City * (Source for this list: zappi.io/web/blog/complete-l…) Luckily, while this men’s World Cup will probably be on high rotation in the Aussie media over coming weeks as they don’t GAF about any of the cruelty and oppression associated with it, many Australians have refused to travel to the USA for the tournament, which has caused huge losses and problems for FIFA in filling stands and hotels. If we can make that pain worse by boycotting sponsors so much the better: and if you have time to tell any of these companies you’re boycotting them and why, that’s even better still. You can even tag them in blue under this post if you like, as a quick way to make your opinion known to them. Lastly, we’re asking witches to also avoid paying money to businesses promoting the men’s World Cup for the duration of the event, and to avoid providing support (financial or otherwise) to any associated activity, if possible. We know it’s not feasible to do everything asked for for a number of reasons (including that some companies - such as Visa - are almost impossible for many to boycott), but most of us can do something, and that something matters. Are you in? _______ We won’t stop till advertisers stop funding filth. Go to mfw.org.au/our-campaigns/ to learn how to contact advertisers. Or go directly to FOE lists for ongoing campaigns here: campaigndata.mfw.org.au/busi… . Send all responses you get. From companies to witches@mfw.org.au. Please also support our work to get rid of Vile Kyle: it’s a subscription to the future for the price of a coffee (or two) each month: mfw.org.au/support #ToYourBrooms
4
71
210
3,398
How the fuck do we live on a planet where the billionaires are now paying for data centres and robots so they don’t have to pay for free healthcare and education and reasonably priced housing for all? #NewsCorpse
9
146
502
4,392
MFWitches retweeted
The expanded criteria for warrantless questioning is so broad it could sweep up activists and community members engaged in legitimate activities with no suspicion of criminality. This looks increasingly like a tool for suppressing dissent.
17
171
451
4,089
Despicable men survive and thrive in darkness, witches. Which is why it’s so increasingly vital to call out and fight against their misogyny, violence, hatred and lies. Today, we’re reposting a stunningly well-written piece by American writer Heidi Blake. Be warned: it’s very long, and may be graphic and triggering in its descriptions of violence and rape for many. But we believe it’s an important read for those who can stomach it: “In one video, Tate described the ‘basic moves of pimping’ while lying on his bed waving a machete. ‘Bang out the machete, boom in her face, then grip her up by the neck’ he said. ‘The machete’s on the floor, her panties are all wet, and you go fuck her. That’s how it goes. Slap, slap, grab, choke. Shut up, bitch. Sex’.” archive.is/2026.06.09-203743… And that’s in just the first few paragraphs. For us, perhaps the most crucial theme of the piece is how much the women ensnared in Tate’s depraved businesses were aided, abetted and even encouraged by men in high places everywhere. From police forces to legal systems to other collaborators and even those in ostensibly even more hallowed positions (such as the current Vice President of the United States JD Vance, the President’s son Don Junior, and the leader of the UK political party Reform, Nigel Farage), Tate and his brother were repeatedly protected and helped by men without scruple or concern for the exploited and badly harmed women involved. In this, the brothers’ ventures have uncanny similarities to the machinations of Epstein’s even more abhorrent (if that’s possible) activities. In fact that’s one of the main reasons we’re posting the article today: to demonstrate (if anyone needs this reinforcing) just how much many men working inside entrenched patriarchal systems of power protect themselves and each other to the detriment of everyone else. And to demonstrate that although the depredations of the Australian media in employing and excusing the horrific verbal violence spewed by people such as Kyle Sandilands, Alan Jones and Sam Newman (to name just a few) isn’t in itself as overt or horrific as the activities of Tate and Epstein, all such behaviour exists on a continuum of hatred and harm. And as such, all of it must be strongly resisted and fought against with all our witchy might. If you needed another reason MFW exists and is determined to counter the oppression and pain far too many women (and those in minority groups) experience when they encounter men like these, here it is. Please read if you can. And comment on our thread if you’d like, as we’d very much value your opinion on this crucial piece of journalism. And finally, if you can answer the question of why we don’t have way, way more reporting of this importance and calibre by all media organisations all the time, you’re doing a fuckload better than us. _______ We won’t stop till advertisers stop funding filth. Go to mfw.org.au/our-campaigns/ to learn how to contact advertisers. Or go directly to FOE lists for ongoing campaigns here: campaigndata.mfw.org.au/busi… . Send all responses you get. From companies to witches@mfw.org.au. Please also support our work to get rid of Vile Kyle: it’s a subscription to the future for the price of a coffee (or two) each month: mfw.org.au/support #ToYourBrooms
10
77
185
3,384
How the fuck do we live in a country where Antoinette Lattouf was fired merely for repeating credible peer-reviewed research but Charlie Pickering gets off scot-free for happily participating in an interview with a known neo-Nazi wife-basher? #NewsCorpse
67
641
1,929
11,958
How in the fuck do we live on a planet where the people buying avocado toast are treated as more irresponsible than the people buying media companies and politicians? #NewsCorpse
7
124
634
8,446
A lot of people are saying on social media today that a public campaign against Premier Jacinta Allen using the phrase “Ditch the Witch” isn’t sexist because they’ve heard of MFW and know we proudly use the word witches. Please. They must not have heard about how we started, which was as the result of an extraordinarily sexist text message sent by Peter Dutton to a mate, and which he accidentally sent to a woman journo instead. They must not understand history, in which all women who were in the slightest way outspoken or different or not perfectly aligned with patriarchal requirements were called witches and often viciously murdered for their so-called sins. And they must not understand parody, in which we witches have re-claimed the word “witch” to mean all women who protest the outrageous misogyny so many men practice with barely any constraint. Because we’re here to clearly say that yes: the campaign against Allen is deeply sexist, just as it was sexist when it was used to denigrate then-PM Julia Gillard (pic in comments), and when it’s been used to stir up hatred towards any women with power or influence or anything other than simply being perfectly pretty and perfectly unheard. What’s more, the campaign couldn’t be anything BUT deeply problematic, funded as it has been by a consortium of what appears to be a deeply right-wing group of men who want nothing more than to oust Allen from her job, and promoted widely in #NewsCorpse publications in ways which further harm Allen and her government: “‘[Allan] doesn’t answer questions. She’s not accountable to everything … It’s just how people are feeling. That’s what they’re resorting to’ Puleo said. ‘That’s not a political ad. It’s basically what the Victorian public feel’.” theage.com.au/politics/victo…? The campaign is despicable, and the billboards should be banned. Today. Anything else is unacceptable, and does nothing but show the endemic hatred for women among large sections of conservative men and politics in this country (and among many progressive men and groups too, but that’s another story). For fuck sake, ban these billboards. They’re hate speech. And us calling ourselves witches as a way to parody that hate will never make the use of the word okay in other settings and formats. That’s all. _______ We won’t stop till advertisers stop funding filth. Go to mfw.org.au/our-campaigns/ to learn how to contact advertisers. Or go directly to FOE lists for ongoing campaigns here: campaigndata.mfw.org.au/busi… . Send all responses you get. From companies to witches@mfw.org.au. Please also support our work to get rid of Vile Kyle: it’s a subscription to the future for the price of a coffee (or two) each month: mfw.org.au/support #ToYourBrooms
54
364
1,147
13,901
Pic of the previous campaign against then-PM Julia Gillard:
7
21
82
1,865
How in the goddamn do we live in a world where wind and solar farms are bad because they’ll ruin the countryside but data centres bigger than the MCG apparently … don’t? #NewsCorpse
27
268
1,089
7,612
How the fuck do we live in a country where the media insisted negative gearing didn’t increase house prices but now house prices are falling the media are insisting it’s because the Labor government stopped … negative gearing? #NewsCorpse
52
447
1,818
17,880
How in the fuck do we live on a planet where the exact same people who’ll force women to give birth to babies they can’t properly care for will also de-fund all the programs which would help care for and support all those disadvantaged children? #NewsCorpse
13
142
666
5,421
MFWitches retweeted
Replying to @MFWitches
Great news and well done MFW and witchy crew, thanks for your work on disseminating the critical information, raising awareness and pressure for such a rapid result. Legends✊💜
10
71
1,900
****HUGE BREAKING NEWS, WITCHES**** We’ve just discovered, witches, that Guy Ashford - the fuckmuppet who sexually assaulted one of his female employees live on stage just after she won a prestigious radio award - has just today “finished” his employment with two stations owned by the Super Radio Network, 2HD and NEW FM radio in Newcastle. It took them just 4 days to make this decision after we first posted advising them we’d start a consumer boycott campaign next week, if they didn’t do something about the creep who groped Cheralyn Darcey last week during a radio awards ceremony. This is the power we witches now have. The power to make change. The power to force action. The power to say STOP HARMING WOMEN YOU MISOGYNIST FUCKING TOOLS. It’s the power of the witches. And it’s glorious. Of course, we’d prefer not to need to have this power, since these pale stale males should regulate themselves rather than be required to do so via our existence. But we’ll take it. What’s more, this power comes just a day after we were advised by one of our informants from inside this radio network, who said this to us: “So far senior leaders within SRN have laughed off the threats of an advertiser boycott lead by MFW. They clearly don’t understand your track record.” And then said this: “I’m told the Group General Manager Graham Miles (as opposed to CEO Graham Mott) flies into Newcastle tomorrow. If I hear anything from inside the building I will let you know.” Clearly, Miles knew more about the witches than his counterpart Mott, as it appears the decision to sack Ashford as stated in the pic below (which was sent out to staff just this evening) came after Miles flew in to sort the issue today. Fast work, guys. And a little disappointing, we have to say, for our volunteers who’ve already been gearing up for more exciting (not) radio listening and advertiser recording starting next week. But of course, we’d rather the issue were solved than needing to go through a whole campaign again, so all-in-all this is fantastic news. Once again this is down to you all, witches. YOUR hard work. YOUR passion. YOUR desire for a better world, and your endless willingness to help make it happen. And once again - and as always - it’s a great fucking day to be a witch. _____ We won’t stop till advertisers stop funding filth. Go to mfw.org.au/our-campaigns/ to learn how to contact advertisers. Or go directly to FOE lists for ongoing campaigns here: campaigndata.mfw.org.au/busi… . Send all responses you get to witches@mfw.org.au. Please also support our work to get rid of Vile Kyle: it’s a subscription to the future for the price of a coffee (or two) each month: mfw.org.au/support #ToYourBrooms
37
214
919
12,249
Unbelievable, witches. Just freaking unbelievable. That is, news ARN’s lawyers (presumably at ARN management’s enthusiastic and explicit direction) were strongly arguing back in December 2025 that the Kyle and Jackie show should NOT be subjected to normal rules of decency and respect towards women and minority groups because their audience “expect a bit of smut”: “A newly revealed document shows ARN’s lawyers arguing against the regulation of the Kyle and Jackie O Show on the basis of their sex-tolerant audience.” mumbrella.com.au/newly-surfa… What in the freaking suitcase? So well over 18 months into our #VileKyle campaign, ARN’s management and even their lawyers were so opposed to moderating the content and so fucking clueless about what reasonable people would see as fair and ethical to broadcast that they were fighting as hard as possible to KEEP THE FILTH GOING. The reason? Well, there’s only one possible: that the filth and hate was the only way they thought they’d keep an audience. Or (okay, maybe there were two reasons), Kyle himself was so uncontrollable the station actually had to make shit up to mollify him and keep him onside. And all this, when they had already lost (by their own recent admission) more than 26 million dollars between July 2024 and June 2025 due to our boycott, and would’ve been losing the same amount (or more) during the next financial year during which that letter was written. Need any more evidence of just how stupid and unfit to lead the company these people were? Sure, there was a CEO change the following month after which the situation changed pretty rapidly, but as at the date of the communication quoted in the piece, these numpties still thought their right to broadcast vile sexual violence and hate would win out over losing tens of millions, if they only tried hard enough and kept it up long enough. Fuck sake. Pack of shit-stick losers. Of course we all knew this, but this piece is even more evidence of that incontrovertible truth. And thus, even more evidence of the importance of our campaign, which has now forever let these bastard media owners know just how nonsensical and horrific that ratings strategy is. They were warned, and they ignored us. But they won’t fucking ignore us again, will they? _______ We won’t stop till advertisers stop funding filth. Go to mfw.org.au/our-campaigns/ to learn how to contact advertisers. Or go directly to FOE lists for ongoing campaigns here: campaigndata.mfw.org.au/busi… . Send all responses you get to witches@mfw.org.au. Please also support our work to get rid of Vile Kyle: it’s a subscription to the future for the price of a coffee (or two) each month: mfw.org.au/support #ToYourBrooms
9
81
265
6,854
How the fuck do we live in a country where if 30 dogs had been murdered and thousands more violently harmed by owners this year there’d be a national outcry and money galore to fix the problem but as it’s only women and kids being killed and maimed it’s … crickets? #NewsCorpse
14
217
870
7,095