Tweets relating to Associate Professor Todd Rogers' Harvard Kennedy School course, MLD304: Science of Behavior Change
Joined January 2016
- Tweets 325
- Following 31
- Followers 429
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21 Photos and videos
3 Nov 2020
Need some joyful behavioral science today? Read how @BritishBakeOff can teach us important lessons for your work here: peoplescience.maritz.com/Art… 🍰#MLD304
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26 Oct 2020
Twitter began prompting users to quote tweets rather than retweet when sharing this month. Can you identify the behavior science at play in this new choice architecture? #MLD304
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26 Oct 2020
Check out the recent coverage of Prof. Rogers' work applying reminders through association to co-opt your political opponents' message in the @BostonGlobe: bostonglobe.com/2020/10/23/o… #MLD304
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22 Oct 2020
When can losing lead to winning? When it motivates. Basketball teams down by one point at halftime win more often than teams ahead by one. Read about it here: repository.upenn.edu/cgi/vie… #MLD304
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21 Oct 2020
Goals Gone Wild! Goal-setting can have a dark side, contributing to catastrophic failures like the Enron collapse and a lethal car design. Read about the pitfalls of goals here: hbs.edu/faculty/publication%… #MLD304
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15 Oct 2020
Foot-in-the-Door Technique: Asking for small actions (signing a petition) can lead to compliance with much larger actions (installing a giant sign in the front lawn). Read the original research here: pdfs.semanticscholar.org/009… #MLD304
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29 Sep 2020
Yesterday we discussed the finding that when online grocery orders are scheduled out further in the future, more "should" items (🥦) and fewer "want" items (🍨) are purchased. Be wary of present-bias next time you shop! Full paper here: hbs.edu/faculty/Publication%… #MLD304
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23 Sep 2020
Today we learned that shared social responsibility is a powerful motivator. A company made more profit when letting customers set their own price than they made with set prices, but only if they pledged half of revenues to charity. See the full paper here: science.sciencemag.org/conte…
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17 Sep 2020
Even pro golfers are loss averse - they work harder to not miss par than to get a birdie aeaweb.org/articles?id=10.12… #MLD304
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10 Sep 2020
Welcome back! Here's the paper discussed in class on using the partition dependence effect to increase diversity in organizations #MLD304 sciencedirect.com/science/ar…
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1 May 2019
Next up is Nisbett & Wilson's famous 'Telling More Than We Can Know' study #MLD304 web.csulb.edu/~cwallis/382/r…
1 May 2019
First up, here's Todd and Katy Milkman on reminders through association scholar.harvard.edu/files/to… #MLD304
1 May 2019
Thanks for an amazing semester #MLD304 students! A couple final links coming your way from class today...
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22 Apr 2019
And here's an article mentioned by @Piyush_Tantia from @ideas42 reflecting on the importance of context when using behavioral interventions: #MLD304
behavioralscientist.org/ask-…
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Sci of Behav. Change retweeted
19 Apr 2019
Behavioral science in the Pentagon, via HKS Prof Jenn Lerner:
hks.harvard.edu/faculty-rese…
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18 Apr 2019
Final donation amounts:
Section A: $1497.67
Section B: $948.84
Total: $2446.51
Congrats everyone! #MLD304
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18 Apr 2019
Here's a video detailing the Milgram experiments discussed in class today: #MLD304
youtube.com/watch?v=fCVlI-_4…
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Cialdini's Infuence applied to an important policy issue: "How To Convince Climate Deniers Mad Men Style" @MLD304 forbes.com/sites/andreamorri…
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