Great read from @bill_slawski on how Google may interpret search queries and assign entities. Semantic SEO needs to be at the core of your SEO strategy! searchenginejournal.com/goog…

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Not to be outdone by Google's AI overviews... -> Bing testing new generative search experience I see it now, very interesting. A lot to take in on the page... and provides sources per section on-hover and via citation links. "Microsoft explained that this search “experience combines the foundation of Bing’s search results with the power of large and small language models (LLMs and SLMs).” “It understands the search query, reviews millions of sources of information, dynamically matches content, and generates search results in a new AI-generated layout to fulfill the intent of the user’s query more effectively,” searchengineland.com/bing-te…

Claude 3.5 Sonnet is insane. And people are cooking up incredible use-cases that weren't possible with GPT-4o. 10 examples you don't want to miss:

Google Maps just received a HUGE update. Now, you can message directly just like ChatGPT. Here are 7 WILD examples:

My latest post on SER went live this morning. That's after digging into GSC to *TRY* and analyze AI overview data. I used Ziptie to identify queries where the site ranked lower on page one in the 10-blue links, but ranked in the AI overview. I should have been able to clearly see the difference in the US. Nope, not clear at all. You can read my post for more information. Here's a quote from the end: "Google said it’s serious about supporting publishers and maintaining a strong web ecosystem. Well, part of supporting publishers is providing data based on how their content is ranking across Search. If Google is serious about AI overviews, then let site owners be serious about tracking those overviews. Right now, that tracking is severely limited…"

The maddening adventure of tracking AI Overviews in Google Search Console where @glenngabe digs into this topic in detail seroundtable.com/tracking-ai…

I’ve been wondering the same for the past year. Seems to violate many of Google’s guidelines.

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

I mentioned yesterday that Google should turn off AI overviews for YMYL queries until they can improve the situation, but I still see those overviews for MANY health/medical queries. Some are totally fine (even good), and some are not fine. And check these two link cards out for the query, "how to lose weight fast". One is an expired domain and the other won't resolve. Oh boy...

. !!! NO !!! It has to be Opt-In. Do NOT let the thieving pieces of garbage take control of the control! The default Has To Be "no", and then people can provide a directive that permits. <meta name="permissions" content="cite, learn, summarise, paraphrase" /> #SEO #AI

. :: Helpful Content - Are we on the right track? :: As to be expected - Google aren't going to tell us what the algo is looking at. But I firmly believe the label for the HCU is a misdirection. It's not if the content is helpful, I think it's if it's SE first. >>> #SEO #HCU

OpenAI's Coming with a Search Feature? OpenAI's recent SSL certificate logs revealed something interesting: the domain (search-dot-chatgpt-dot-com) may indicate that OpenAI is developing a search functionality. Sam Altman discussed AI and search on the Lex podcast. The logs show various unique production and staging domains across various regions, hinting at significant preparations for new AI models or feature releases. The full log is in the 🧵

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Hypothetically, if we organized a golf tournament on July 18th - let's say at @ColwoodGolfPDX - Would you come? Would you get a foursome together?

Focus on health and medical? Heads-up -> Google AI has better bedside manner than human doctors — and makes better diagnoses. The AI system is called "Articulate Medical Intelligence Explorer (AMIE)" "To our knowledge, this is the first time that a conversational AI system has ever been designed optimally for diagnostic dialogue and taking the clinical history,” says Alan Karthikesalingam, a clinical research scientist at Google Health in London" nature.com/articles/d41586-0…

Google Perspectives is growing in Google Mobile SERPs. Examining hundreds of thousands of News queries over the past 4 weeks in US, we found the following: ▶️The majority of Perspectives come right after Top Stories (News Box) ▶️15.5% of all News queries have Perspectives. ▶️ Twitter (x) is the most dominant followed by YouTube and Reddit ▶️ Sports is the top News Section with Perspectives in Search followed by Entertainment ▶️ @NBA is the top twitter account in Perspectives followed by @FabrizioRomano and @AdamSchefter ▶️ NBA is also the top subreddit in Perspectives followed by NFL

Ever wondered what Google reviewers look at when assessing a Right to be Forgotten request? 🕹️ Play round 2 and help the reviewer look at Dr. Hall and Tina's Google Search removal requests. → goo.gle/469FGlm

SEO Tip: when doing index coverage analysis for large sites (100K pages), one of my favourite and easiest methods to use is filtering by sitemap. If the site has all of their XML sitemaps submitted individually in Google Search Console, you're able to see data for the total number of pages discovered. When segmenting by a specific sitemap, you're then able to see the breakdown for indexed vs. not indexed pages along with the reasons for why. This of course does come down to how well sites organize their content within their sitemaps. If content is haphazardly grouped together at random, this approach won't be all that useful. But if content is clearly grouped within clear sections by sub-folder and content type, then you've got a winning combo. You're then able to see exactly how many pages from different content segments are indexed by Google. The easiest way of doing this is by selecting 'Pages', clicking the drop-down at the top and selecting the sitemap of interest, then scrolling down to assess the overview metrics and the reasons for exclusion. Another method can also be verifying sub-folders of your site directly in GSC, which can also be a smart approach for working with the API. But I generally prefer using the sitemap filtering method for a quick view – if the correct setup is in place. If you're working with a large site and all of their individual sitemaps haven't been submitted (which won't allow for filtering), then I would go ahead and add them to GSC. Note: you won't be able to see the historic data immediately as the data will start from the day its added. When working with large sites and you're wanting to gain a quick understanding of the problem areas, use the sitemap filtering method. It's a smart approach for SEO analysis that not many are aware of in my experience.

Introducing KeyLLM 🔥 An extension to KeyBERT that can create, extract, and fine-tune keywords using Large Language Models! It supports a bunch of LLM backends, including 🤗 Transformers, OpenAI, Cohere, LiteLLM, and LangChain!