INDEPENDENT STRATEGY CONSULTANT with the creative chops and branding expertise to get the job done. Depth in both digital and traditional marketing.
Joined June 2012
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28 Photos and videos
11 Feb 2020
Great read for anyone interested in 1:1 marketing at scale. "Every CMO’s success will hinge upon achieving that next level of hyper-personalization and playing a leading role in the #DTC revolution." @Merkle @Merkle_David bit.ly/39u5A66
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24 Oct 2019
This is simply the best approach to analytics, data visualization and attribution I've seen. Will be a great webinar. Learn how to better interact with your #data and draw insights on a whole new level to feel much more confident about your #data-driven... bit.ly/33SXFw6
30 Sep 2019
Research shows that the migration of #healthcare professionals (#HCPs) from initial touch to progressively increasing levels of engagement leads to defined levels of Rx activity. Learn more from @Merkle's @HobieKent and Jane Portman here and at their... bit.ly/2n5FIL8
20 Sep 2019
A new #Colorado law requires that #pharmaceutical manufacturers communicate wholesale average cost (WAC) pricing details to prescribers through email or third-party messaging. @Merkle's @HobieKent shares more: bit.ly/2QlBRYi
26 Aug 2019
Did you know that #adspend on @Instagram is 23% higher than on @Facebook? Read more essential social media stats in @Hubspot, featuring @Merkle. See the full list here: bit.ly/2LcbFt1
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26 Aug 2019
Did you know that #adspend on @Instagram is 23% higher than on @Facebook? Read more essential social media stats in @Hubspot, featuring @Merkle. See the full list here: bit.ly/2L5xYRg
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19 Aug 2018
One of the best pieces I've seen on the realities of implementing personalization. bit.ly/2nQkAW1
18 Aug 2018
Audio is the "red thread" that ties everything they do together...Love the digital branding and partnership approach to innovation. bit.ly/2L47LR2
8 Aug 2018
More email, fewer pharma websites. These stats are always interesting...especially if we can dig in and understand the "why" behind preferences. #strategy #email bit.ly/2vOP9Pf
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7 Aug 2018
2 Aug 2018
Love the idea of getting back to "courting tactics" that build trust over time. Nice analogy here and well written.
31 Jul 2018
Well said! Health clients are also challenged with creating the volume of relevant content needed for true people based marketing. We could also do a better job of measuring brand loyalty when that's a true goal. bit.ly/2Ot4OfE
24 Jul 2018
I've always hated the phrase "you'll know it when you see it" #CX @Merkle @enicholson #personalization bit.ly/2v2pp1r
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24 Jul 2018
Love the use of social listening to drive personalization...without being too creepy #CX @Merkle @levoleague @PepperidgeFarm @MobileMktrDaily bit.ly/2uJDfGM