@Malerba profile picture
Vanessa Courtright @Malerba

Oxford comma advocate, ad tech at Amazon, opinions are my own

Joined March 2009
  • Tweets 307
  • Following 304
  • Followers 204
30 Photos and videos
Vanessa Courtright retweeted
Paul Gubbins @Gu881n5
16 Jul 2019
Interesting visual from the latest SSP NPS report (Image via @adexchanger) adexchanger.com/platforms/am…
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I look forward to this Mary Meeker deck every year #CodeCon2019 vox.com/recode/2019/6/11/186…
“There are no miracles. There is only discipline." Well-timed Monday morning read glamour.com/story/danielle-s…
“Media sellers need to be deep listeners that ask the right qs and understand what the marketer is ultimately trying to solve and how tech can help them reach their goals” ⁦@Lisa_Utz⁩ podcasts.apple.com/us/podcas…
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But evidently, Google led the CBA research and ghost wrote its report adage.com/article/digital/co…
Vanessa Courtright retweeted
Scott Galloway
 @profgalloway
14 Feb 2018
Unanticipated support for my views on breaking up big tech from Ted Cruz

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Chase takes brand safety concerns on YouTube into its own hands businessinsider.com/jpmorgan…
"the majority of the money currently allocated to OTT advertising comes from brands' “experimental” budgets—and from mobile" - this is going to change quickly x.com/SocialJGo/status/94316…
.@Netflix was positioned to dominate entertainment. But "what has been so impressive... is the extent and speed with which @Disney has seemingly figured out (how to compete) - and acted accordingly" stratechery.com/2017/disney-…
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Great point, @ericeichmann - "@Apple has not introduced such strict anti-tracking measures within apps (compared to Safari)." wsj.com/articles/criteos-sha…

Criteo’s Shares Plummet on Revenue Forecast

Ad tech company Criteo’s shares dropped after the company said a recent move by Apple Inc. to strengthen its ad tracker prevention is going to negatively affect Criteo’s revenue more than anticipated.

wsj.com
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Vanessa Courtright retweeted
New York Daily News
 @NYDailyNews
13 Dec 2017
Charlotte Daniel Rachel Olivia Josephine Ana Dylan Dawn Madeleine Catherine Chase Jesse James Grace Anne Emilie Jack Noah Caroline Jessica Avielle Lauren Mary Victoria Benjamin Allison 5 years after Newtown, Congress has failed to confront gun violence. nydn.us/2zayWH6

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“63% of marketers admitted that they are not willing to share meaningful KPIs with their agencies” - seems counterproductive adage.com/article/agency-new…

Advertiser Survey Shows Upheaval in Industry

WPP has been ranked as the top holding company to work with among marketers, according to a survey by Advertiser Perceptions.

adage.com
"@Jet was not worth $3B, but it was worth more than $3B to Walmart," and so was @marcericlore @profgalloway l2inc.com/daily-insights/no-…
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Why are CEOs from #6 on Terrible 10 (those who might have made the @Recode 100 if they weren’t quite so awful) in the top 10 of Recode 100? recode.net/2017/12/6/1672953…
Vanessa Courtright retweeted
Dave Morgan
 @davemorgannyc
6 Dec 2017
I don’t think @Amazon has to sell more ads than @google @facebook to challenge duopoly; controlling e-commerce, product search & voice search will suck massive ad $$’s out of market
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In the near future, when we talk about advertising growth, we won't say @Facebook and @Google without including @Amazon. It has been about the data, but look at the progress being made in consumer-friendly formats wsj.com/articles/ad-holding-…

Ad Holding Companies to Rapidly Increase Spending With Amazon

Publicis, Omnicom and WPP plan to boost their ad spending with Amazon between 40% and 100% in 2018.

wsj.com
I continue to question the future of voice shopping. Will we actually ask Alexa to make anything other than repeat consumables purchases? adage.com/article/digital/vo…
Too few companies are asking or answering these fundamental questions hbr.org/2017/11/8-tough-ques…
"Since advertising isn’t Amazon’s core focus, its growth in the space won’t significantly impact Google and Facebook’s trajectory next year." Not a core focus, but this distro will certainly change adexchanger.com/platforms/ze…
At about 50% today, video is expected to make up 75% of mobile data traffic in 2023 recode.net/2017/12/2/1672746…
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