MarTech Edge helps brands understand the Martech landscape & provide insights that organizations can integrate effectively into their marketing strategy & ops.
Joined February 2023
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Jun 4
Brandi AI introduces Sentiment Hub, helping marketers track brand perception, competitor positioning, and AI-generated sentiment across search platforms.
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#MarTechEdge #MarTech #BrandIntelligence
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Jun 4
Connecticut's Pizza Capital campaign wins a Gold Effie after driving billions of impressions, higher search demand, and increased visitation.
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#MarTechEdge #MarTech #TourismMarketing #DestinationMarketing
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Jun 4
New research finds 92% of B2B marketers are adopting GEO as AI-driven search transforms digital discovery and customer acquisition.
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#MarTechEdge #MarTech #GEO #GenerativeEngineOptimization
GEO Adoption Surges as B2B Marketers Report Measurable ROI from AI Search Strategies
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Jun 4
New research shows AI, GEO, and influencer partnerships are transforming affiliate marketing performance and digital discovery.
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#MarTechEdge #MarTech #AffiliateMarketing #AIMarketing #GenerativeEngineOptimization
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Jun 4
Sport Clips deploys 3,400 AI agents from SOCi to automate local marketing, review management, and search visibility across 1,800 locations.
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#MarTechEdge #MarTech #AgenticAI
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Jun 3
MessageGears adds Azure, TikTok, SingleStore, Bynder, and Google Drive integrations to expand composable marketing data and activation capabilities.
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#MarTechEdge #MarTech #MessageGears #ComposableMartech #CustomerData
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Jun 3
Intel unveils rackscale AI systems, Xeon 6 processors, and industry partnerships to accelerate enterprise AI inference and agentic workloads.
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#MarTechEdge #MarTech #Intel #Computex2026 #ArtificialIntelligence
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Jun 3
Yes& promotes innovation and digital leaders as the agency expands AI, analytics, customer experience, and digital transformation capabilities.
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#MarTechEdge #MarTech #ArtificialIntelligence #DigitalTransformation
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Jun 3
Lifesight launches MCP integration for ChatGPT and Claude, enabling direct access to marketing measurement models and performance insights.
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#MarTechEdge #MarTech #Lifesight #MarketingMeasurement #MCP #ChatGPT #ClaudeAI
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Jun 3
Audiense adds seven executives as it expands AI-powered consumer intelligence, audience analytics, and integrated data services.
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#MarTechEdge #MarTech #Audiense #ConsumerIntelligence #AudienceAnalytics
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Jun 3
Bolt PR receives Spring 2026 Clutch Global recognition for crisis communications as demand grows for reputation management expertise.
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#MarTechEdge #MarTech #PublicRelations #CrisisCommunications #BoltPR
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Jun 3
Ampersand, Fandango, and Kochava launch a closed-loop TV attribution solution connecting ad exposure to verified movie ticket purchases.
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#MarTechEdge #MarTech #AdTech #ConnectedTV #TVAdvertising
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Jun 3
SalesFocus Solutions expands MARS AI with distribution intelligence, analytics, and Salesforce integration for asset managers.
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#MarTechEdge #MarTech #FinTech #AssetManagement #DistributionIntelligence
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Jun 3
Bojangles partners with Thunderly to boost franchise development using SEO, analytics, paid media, and AI-focused marketing strategies.
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#MarTechEdge #MarTech #FranchiseMarketing #Bojangles #Thunderly #DigitalMarketing #SEO
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Jun 3
Gluware appoints Alex Henthorn-Iwane as SVP of Marketing ahead of Titan AI launch and rising enterprise demand for network automation.
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#MarTechEdge #MarTech #NetworkAutomation #AIOps #EnterpriseNetworking
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Feb 9
ReachLabIQ debuts SEO-for-AI consulting and content marketing services to help brands adapt to AI-driven search and build authority
➡️ martechedge.com/news/reachla…
#AIDiscovery #BostonBusiness #MarTech #TechConsulting
ALT ReachLabIQ Launches SEO-for-AI Consulting to Help Brands Win in the Age of AI Search
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Feb 9
Novi AI launches as an independent AI Creation Studio, unifying leading image and video models like Sora and Veo into one workflow.
➡️ martechedge.com/news/novi-ai…
#MarTechNews #ContentCreationTech #MarTechEdge #MarTech
ALT Novi AI Spins Out as Independent AI Creation Studio, Unifying Sora, Veo, and Multimodal Workflows
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Feb 9
HitPaw integrates its AI image and video enhancement API into Comfy, enabling in-platform super-resolution, denoising, and generative restoration.
➡️ martechedge.com/news/hitpaw-…
#AIGC #ContentCreation #MarTechEdge #MarTech
ALT HitPaw Brings AI Image and Video Enhancement to Comfy, Embedding Pro-Grade Restoration Into Creator Workflows
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Feb 9
Brandi AI outlines 8 key trends shaping AI visibility, GEO, and AEO in 2026—and why brands must optimize for AI answers, not just search
➡️ martechedge.com/news/brandi-…
#B2BMarketing #AITrends #MarTechEdge #MarTech
ALT Brandi AI Predicts the GEO Tipping Point: 8 Trends That Could Redefine AI Visibility in 2026
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Feb 4
Supreme Group Launches Supreme Intelligence to Bring Agentic AI—and Speed—to Regulated Healthcare Marketing
➡️ martechedge.com/news/supreme…
#MarTechEdge #MarTech #HealthcareMarketing #LifeSciences #AIPlatform
ALT Supreme Group Launches Supreme Intelligence to Bring Agentic AI—and Speed—to Regulated Healthcare Marketing
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