@Marc_Iskowitz profile picture
Marc Iskowitz @Marc_Iskowitz

Editorial director, Beghou Consulting; dad/husband; hobbies: sports, writing about pharmaceuticals.

Joined June 2009
  • Tweets 1,276
  • Following 371
  • Followers 937
47 Photos and videos
Check out my latest article: How pharma marketers can prepare for Trump’s 200% #tariff threat linkedin.com/pulse/how-pharm… via @LinkedIn

How pharma marketers can prepare for Trump’s 200% #tariff threat

A look at what Trump’s tariff threats mean for pharma marketers, and how to plan when policy keeps shifting. Since the spring, when President Trump first pledged sector-specific duties on pharmaceu...

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Check out my latest article: What the #asco2025 exhibit hall says about biopharma’s shifting #Oncology agenda linkedin.com/pulse/what-asco… via @LinkedIn

What #ASCO2025's exhibit hall says about biopharma’s shifting oncology agenda

Medical-affairs spaces are usually much less showy than commercial booths. But this year’s ASCO featured an emphasis on medical platforms to drive specific messaging.

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Check out my latest article: What Databricks’ latest deal means for pharma’s AI aspirations linkedin.com/pulse/what-data… via @LinkedIn

What Databricks’ latest deal means for pharma’s AI aspirations

Is the buzzy deal a win for biopharma? Earlier this month, AI player Databricks announced a takeover of database company Neon, in a bid to make itself more appealing to companies creating agentic...

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Looking forward to a great afternoon at this year's #MMM40Under40 at the Edison Ballroom in NYC.
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Worth a listen: My colleague @imjackobrien gets the 4 major health highlights from #CES2025 according to pharma/journo vet @alisonwoo: mmm-online.com/home/podcasts…

4 major healthcare highlights from CES 2025

Former CNN journalist and pharma comms vet Alison Woo weighs in on the four major healthcare takeaways at the 2025 Consumer Electronics Show in Las Vegas.

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Article by my colleague @Lecia_Bushak on why @DaiichiSankyoUS launched a DTC ad for its cancer drug during #NFL's Thurs. Night Football: mmm-online.com/home/channel/…

Daiichi Sankyo launches first DTC ad for Enhertu, representing shift toward patient-centric...

The metastatic breast cancer drug Enhertu continues to earn more label expansions.

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Great piece by my colleague @Lecia_Bushak on RFK Jr.'s spasmodic dysphonia. I first learned about SD while writing for a speech-pathology mag in the '90s. Amazed #botox is still the go-to treatment option...mmm-online.com/home/channel/…

Why does RFK Jr. sound like that? Spasmodic dysphonia, explained

Robert F. Kennedy, Jr. has a neurological condition called spasmodic dysphonia, which causes the sound of a raspy, strained voice due to spasms in the vocal cords.

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Great op/ed by my colleague @AlisonWeissbrot: AI requires a rethink of the agency biz model. Should digital assistants be paid like FTEs? Health marketing agencies starting to grapple with this, too. campaignlive.com/article/ai-… via @campaignliveus

AI is breaking the agency business model

A tool that promises efficiency and automation is counterintuitive to a time and materials business.

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I wrote about Parkinson's. Does that negate the importance of Alzheimer's? No. But when it comes to social issues, communicators risk being called out unless they speak to all points of view. @Gil_Bashe explains “whataboutism” why it may kill empathy medika.life/is-whataboutism-…

Is “Whataboutism” Killing Empathy? - Medika Life

Will "Whataboutism" be the Demise of Empathy? In the Information Age, Criticism of Expressions of Empathy Drives Silos or Silence in Response.

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It's Neal Awards season @MMMnews grabbed a nom for best single issue. What a nod to the way this team goes about meeting its far-reaching editorial remit. (Oh, and I'll be chasing another one of these myself.) Thank you, @SIIA mmm-online.com/home/channel/…

MM M Agency 100 is nominated at Neal Awards, Marc Iskowitz eyes three-peat

The 2023 MM M Agency 100 issue is nominated for Best Single Issue of a Tabloid/Newspaper/Magazine for a brand with revenue between $3 million and $7 million.

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My colleague @LeciaBushak interviews @CDCgov director @DrMandyCohen on how the agency plans to improve public health messaging in a post-COVID world for @MMMnews mmm-online.com/home/channel/…

How the CDC plans to improve public health messaging in a post-COVID world

Even as the COVID-19 pandemic recedes from memory, the CDC is still grappling with public distrust in the wake of its communications blunders. Here’s how the agency plans to rebuild trust.

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Major dev. in copay accumulator case, as #DOJ withdraws appeal of '23 decision that vacated #HHS rule allowing insurers not to count mfr. copay assistance toward beneficiary's deductible/OOP max. Plaintiffs claim this effectively ends accumulators. hivhep.org/press-releases/go…
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Arrived today for #JPM24. Looking forward to the delight of seeing speaking with colleagues, and for the exhilaration of being ‘on the ground’ during one of the year’s most newsworthy weeks.
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Inside Bayer’s embrace of generative AI mmm-online.com/home/channel/… #7DaySupply @MMMnews @07saskia

Inside Bayer’s embrace of generative AI

In this wide-ranging interview, Bayer’s head of digital transformation Saskia Steinacker shares her top tips for implementing a genAI roadmap in commercial.

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While 5% was once a dream, medicines now help people shed 20% or more body mass. Drug co's say quality, not magnitude, is their next frontier: mmm-online.com/home/channel/… @mmmne

‘It’s not about more weight loss.’ Have obesity drugmakers maxed out?

While 5% was once a dream, medicines now help people shed 20% or more body mass. Companies say quality, not magnitude, is their next frontier.

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Yes, says @RosenthalHealth, the term 'journey' has run amok in healthcare marketing, and it underscores a larger problem: mmm-online.com/home/channel/…

From hospital to hospitality: Spin doctors brand getting sick as an adventure. It's not.

So much of being seriously ill has been rebranded in American health care as a kind of adventure.

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For those thinking of watching #Netflix's Pain Hustlers flick, @imjackobrien will have a review on this wk's @MMMnews podcast. For context, back in 2019, the Insys Therapeutics case was a 'punitive turning point' for #pharmamarketing mmm-online.com/home/opinion/…

A punitive turning point in opioid crisis puts entire industry on notice

Yesterday’s Insys verdict sends a strong message: Marketing abuses once excused with a mere monetary fine could now result in jail time, and it’s not only drug makers taking heat.

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Israel-Hamas war marks a CEO commentary sea change: mmm-online.com/home/channel/…

Pharma CEOs ‘find their voice’ on Israel-Hamas conflict

Their condemnation of Hamas’ terror attack on October 7 highlights the heightened expectations for life-sci leaders to weigh in on social issues, says former CEO.

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Why #RWD is the new #marketaccess: mmm-online.com/home/channel/…

Does private equity have a real-world data strategy?

As the pharma services sector continues to consolidate, RWD is emerging as a critical piece of the commercialization offering.

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The Bloc finds a way to drive scale organically to compete with larger agencies. The 'new agency strategics' trend continues! mmm-online.com/home/channel/…

The Bloc expands presence in Europe, displays new branding

The Bloc added that it intends on introducing proprietary offerings and implementing a revised sales and business strategy.

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