The Savannah Bananas just released a 2025 business update (and the details are wild).
Here's what you need to know:
1. The Bananas played 113 games across college, minor league, MLB, and NFL stadiums
โข 2.2 million tickets sold
โข 91% ticket redemption rate
If you multiply the cheapest ticket ($35) by the total tickets sold (2.2M), that's $77 million in ticket sales.
The real number is likely even higher.
2. New merchandise sales record
โข 787,000 fans bought merch (80% in-person)
โข 1.96 million total items sold (2.5 items per person)
The Bananas recently built a 100,000-square-foot warehouse for merchandise, leading to a 47% increase in order fulfillment during the 2025 holiday season.
3. It was a MASSIVE year on social media
โข 12.6 million new followers gained
โข Over 35 million total followers on all platforms
โข 18 million broadcast views on YouTube
National TV broadcasts (ESPN, etc.) averaged 571,000 viewers, with a high of 837,000 on July 4th.
4. Broadcast Investments
โข The Bananas invested $13 million in live show production (new control room, camera equipment, etc.)
5. Players and People
โข 700 year-round and seasonal employees
โข Over $15 million spent on travel last year
โข 150-200 team members travel each weekend
โข 12,000 potential employees on a waitlist
The average Banana Ball player now makes more than $100,000 per year.
6. 2026 ticket sales
โข Over 4.2 million fans joined the ticket lottery list
โข 3.4 million tickets have been sold for 2026
โข Premium membership club reached 40,000 members
The Bananas are also launching a secondary ticketing platform โ tickets can only be sold at face value, with no fees. The price you see is the price you pay.
But while all of these numbers are extremely impressive, one detail stood out above all else.
In 2025, the Bananas experienced a system issue that negatively affected 40,000 fans (equivalent to 100,000 tickets).
But rather than making these fans deal with the inconvenience, the Bananas offered everyone free tickets, costing them $6 million in lost sales.
Great work
@YellowTuxJesse ๐