Building proof that moves markets. Founder & CEO @_Demia, previously @USarmy @NSAGov @US_CYBERCOM @DC3Forensics @iota
Joined September 2018
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24 Mar 2025
Voluntary carbon markets are broken.
$1.64 for a credit.
$700 for trusted removals.
The signal?
Proof = optional.
Impact = undervalued.
Here’s why that has to change 🧵
Voluntary carbon markets are broken.
When credits sell for as little as $1.64, while the real social cost of carbon is nearly $190/ton, we’re not just undervaluing emissions… we’re undermining impact.
At Demia, we believe a regenerative carbon market should:
✅ Reward transparency and impact
✅ Prioritize quality over quantity
✅ Support ecosystems without demanding crisis
We’re building a future where carbon finance drives real climate action, not just good PR.
Read more on our blog demia.net/blog/why-cheap-car…
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❌ A purity certificate is not a purity record.
That gap, between what a refinery claims and what it can actually prove, is where supply chain security is being built or abandoned right now. And this week, the market made clear it knows the difference.
Capital is moving toward the full mine-to-refinery chain. Governments are conditioning mineral access on in-country processing. Certification standards are tightening from general reportability to 171 specific operational requirements. The pressure on self-certified purity claims is real and it's accelerating.
This week's edition of Material Evidence covers electrochemical processing: what it actually does at the end of the refining chain, why the purity question has become a finance question, and what it takes to turn instrument-derived cell data into something a buyer, auditor, or capital allocator can actually rely on.
We also cover:
💰 CopperTech's New York Stock Exchange filing and what public markets are telling you about refinery asset pricing
🇪🇺 🇿🇦 The EU's €12 billion South Africa minerals roadshow and the beneficiation condition attached to it
🔍 What the Codelco recertification story actually reveals if you read past the headline
The verified production record is becoming the product.
🗞️ Subscribe to Material Evidence to stay on top of what's moving in critical minerals. Link in the comments.
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Our Chairman Nicholas Parker co-founded CleanAI. Today, CleanAI published research on Canada's clean AI sector – the same day Ottawa released its national AI strategy. 🇨🇦
The numbers are worth reading. US$3.5B raised since 2020. More than 230 ventures. 7,700 jobs supported today. The path to 2030: US$9B in capital and 30,000 jobs, concentrated in water, energy, food security, mobility, and critical minerals.
What makes this credible is where the demand comes from. These aren't generative AI bets on markets that don't exist yet. Clean AI targets physical economy problems: known sectors, known buyers, measurable outcomes. 🤖
Critical minerals is one of them – and it's where Demia operates. The value chain from mine to battery to OEM runs on verified data. Who produced it, where, under what conditions, with what emissions profile. Without that data infrastructure, clean AI in the minerals space is just a pitch deck.
Nick has been building toward this for two decades, and he even coined the term cleantech in the early 2000s. Seeing him chair Demia while leading CleanAI at a moment like today is something we don't take lightly. 🙌
Congrats to Nicholas Parker and his colleagues at CleanAI – @shivanichotalia, @emilymacintosh, and Donald Mak – for this great achievement!
🔗 Learn more: theglobeandmail.com/business…
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May had a lot going on in critical minerals.
🌎 A ministry extended its reach across an entire supply chain – not just at the border.
✅ A billion-dollar rare earth project finally got the green light after years in development.
🪨 The largest instrument in the federal critical minerals stack moved toward its first close.
🔍 A divestment order got tested in ways the compliance framework wasn't built to catch.
📊 And copper told a very different story through treatment charges than it did through spot price.
What did it all mean for sourcing, processing, and where the real risk sits heading into summer?
Material Evidence May recap is out. The ore you know, the stronger you forge ahead. Link to subscribe in the comments. 👇
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Where in your career have you chosen mission over profit, speed, or comfort? Or what problem do you wish more people would step up and take responsibility for, even if it’s hard? I’ve had the chance to speak with Amy McCrae Kessler many times over the past year, and this conversation on The Future of Trust brought it all together.
Amy is someone who chooses mission first. Every. Single. Day.
She talks about helping stand up the @ambiogascouncil in this clip. What she doesn’t say out loud, but what comes through clearly, is how hard that work actually was. Building trust across competitors. Aligning policy, capital, and incentives. Choosing to organize an industry instead of optimizing for a single company.
That theme runs through the entire episode.
We talked about her early volunteer work with orphaned #orangutans in Borneo. Her time in environmental law. Helping found the American Biogas Council and US Biochar Coalition (USBC). Walking away from paths that didn’t align. And what it really takes to turn fragmented climate ideas into durable infrastructure, from biogas to biochar to integrated energy systems.
That integrity is why we’re planning to work together through @_Demia and @FacetPower to support project developers with #trusted data, #financing pathways, and development tools, especially in regions like Africa, where the need is real, and the margin for error is small.
If you care about how climate markets actually get built, how #trust is earned across systems, or what hashtag#leadership looks like when it’s inconvenient, this episode is worth your time.
Drop your thoughts in the comments.
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🌐 The systems we rely on every day quietly shape our choices.
In our latest episode of The Future of Trust, our founder and CEO @Mat_Yarger sat down with @andyellwood, Founder and CEO of #Stretch to explore trust, transparency, and the everyday decisions that impact families.
Key takeaways:
🤖 How AI and structured data can give families a clear picture of what their weekly shopping should cost
💡 Why invisible incentives in everyday systems matter more than we realize
✨ Lessons from Andy’s journey: from childhood budgeting to building tech that serves people, not just numbers
🌱 The role of trust in designing systems that are transparent, fair, and human-centric
Clear. Fair. Accountable. That’s how we design systems people can actually trust. 🤝
Listen now:
🎧 Spotify: open.spotify.com/episode/7sF…
🍏 Apple Podcasts: podcasts.apple.com/us/podcas…
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Climate progress accelerates when risk is visible, data is credible, and incentives align. 🌱📈
On today’s episode of The Future of Trust, our founder & CEO @Mat_Yarger sit down with Amy McCrae Kessler, Co-Founder and CEO of @FacetPower, a leading voice in next-generation climate infrastructure. 🌍
In this episode:
🔹 Why climate capital still struggles to deploy
🔹 Environmental harm as a measurable financial risk
🔹 Traceability and life cycle analysis as trust infrastructure
🔹 What it takes to move carbon removal beyond pilots to scale
What does a climate project need to prove before you would trust it at scale? Let us know in the comments!
🎧 Full episode link in the replies 👇
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Jan 29
Material Evidence went out this morning. What stands out to me most this week is how clearly the market’s friction points are showing.
#CriticalMinerals are not constrained by ore.
They’re constrained by friction from everything that slows execution after discovery.
Processing bottlenecks.
Governance complexity.
Ownership scrutiny.
The long path from feasibility to verified throughput.
The challenge is not that proof is impossible.
The challenge is that proving what’s real in these markets is not a simple science. It’s an in-depth, manual process that consumes enormous human capital.
And this is an industry with limited, aging expertise, where scaling execution means amplifying the impact of the people already doing the work.
That is where the next shift happens.
At Demia, our mission is simple:
Secure data. Remove friction. Amplify impact. Unlock value.
The future of critical minerals depends on embedding verification into the infrastructure itself, turning trust into systems, and increasingly into policy-as-code, so execution can scale without relying on endless manual reconciliation.
#MaterialEvidence is how we track these signals each week, before they become the market’s breaking points.
The ore hasn’t changed. The rules have.
🗞️ This week’s Material Evidence looks at how critical mineral markets are being reshaped by policy, not price.
From U.S. rare earth investments that treat refining as a security asset, to ownership risk slowing deals in Australia, the pattern is clear: without sovereign backing and proven downstream pathways, execution breaks down. 📉
Inside this edition:
🏗️ Why processing is now the binding constraint
💰 How government capital is accelerating or blocking projects
⚠️ Where governance risk is raising the cost of capital
📊 The gap between announced capacity and real throughput
Subscribe to receive Material Evidence in your inbox and stay ahead of the signals shaping critical mineral supply chains: mailchi.mp/demia.net/20pg0b0…
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📚 New on #Demia's blog: Inside the Mind of an Investor with @AdamFlinter
Our latest post explores insights from last week’s episode, where Demia’s founder & CEO @Mat_Yarger talks with Adam on what drives #CapitalDecisions – from family offices to #VCs – and what founders need to build lasting #partnerships. 💼
Trust, alignment, and #credibility matter more than pitch decks. Learn how to scale impact responsibly. 💡
🔗 Read the full blog post: demia.net/blog/inside-the-mi…
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9 Dec 2025
I continue to see how important it is for people across this space to have real clarity about what is happening. Supply chains are shifting, new industrial partnerships are forming, and decisions are being made that will shape the next several decades. Understanding these movements with verified insight is essential for anyone working to build resilient systems.
The more conversations I have with operators, refiners, engineers, financiers, and policymakers, the more obvious it becomes that trust sits at the center of all progress. Communities, nations, and industries need information they can rely on. This is not just about technology or policy. It is about having the confidence to act based on evidence that reflects reality.
I care deeply about contributing to that effort. Material Evidence is one way our team is helping illuminate the signals that matter. We want to support organizations that are working hard to do things the right way and give them tools and insight that strengthen their ability to plan, invest, and operate with confidence.
Thank you to everyone who has supported this work and shared their perspective. Your encouragement means a great deal and motivates us to keep raising the bar. 🙏
Every material tells a story, but only verified evidence reveals the truth.
This is the driving force behind Material Evidence.
Last month, we issued a weekly series on Critical Minerals. This went so well that we've decided to make it a regular release. Welcome to Material Evidence. Demia’s new weekly intelligence brief decoding the signals shaping global critical mineral supply chains.
From ore to end-product, every stage provides an insight into:
⏱️ timing
📦 availability
⚙️ operational performance
♻️ recycling flows
🔥 energy emissions intensity
But when industries rely on assumptions instead of evidence, the system fractures, costs rise, risks compound, and geopolitical vulnerabilities deepen.
Material Evidence exists to change that.
In this week’s debut issue, we break down a defining month across the U.S., Allied Nations, and the EU:
🇺🇸 new U.S. actions against Chinese price suppression
🇺🇸🤝🇸🇦 the MP Materials–Ma’aden rare earth refinery JV
🇦🇺🇺🇸 $2B toward allied gallium critical minerals capacity
🇨🇦 Canada’s $2B sovereign critical minerals fund
🇪🇺 Europe’s intensifying industrial-security doctrine
⚛️ advances in midstream refining, recycling, and magnet supply
📉 the real risk of de-industrialization without trusted data
These are defining the early architecture of a reshaped industrial world.
And beneath it all, one pattern is becoming unmistakable:
The future belongs to supply chains that can prove what they produce.
Trusted data → lower costs → cleaner production → stronger alliances → resilient industry.
At Demia, we’re building the digital nervous system that makes this possible. Connecting operators, refiners, investors, and governments with transparent, verifiable, real-time material intelligence.
If you want to undersIf you want to understand where the global industrial order is going and what it means for energy, manufacturing, geopolitics, and climate, this series is for you.
📘 Read Issue #1 - Material Evidence - November in Review
demia.net/blog/material-evid…
@Mat_Yarger
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Every material tells a story, but only verified evidence reveals the truth.
This is the driving force behind Material Evidence.
Last month, we issued a weekly series on Critical Minerals. This went so well that we've decided to make it a regular release. Welcome to Material Evidence. Demia’s new weekly intelligence brief decoding the signals shaping global critical mineral supply chains.
From ore to end-product, every stage provides an insight into:
⏱️ timing
📦 availability
⚙️ operational performance
♻️ recycling flows
🔥 energy emissions intensity
But when industries rely on assumptions instead of evidence, the system fractures, costs rise, risks compound, and geopolitical vulnerabilities deepen.
Material Evidence exists to change that.
In this week’s debut issue, we break down a defining month across the U.S., Allied Nations, and the EU:
🇺🇸 new U.S. actions against Chinese price suppression
🇺🇸🤝🇸🇦 the MP Materials–Ma’aden rare earth refinery JV
🇦🇺🇺🇸 $2B toward allied gallium critical minerals capacity
🇨🇦 Canada’s $2B sovereign critical minerals fund
🇪🇺 Europe’s intensifying industrial-security doctrine
⚛️ advances in midstream refining, recycling, and magnet supply
📉 the real risk of de-industrialization without trusted data
These are defining the early architecture of a reshaped industrial world.
And beneath it all, one pattern is becoming unmistakable:
The future belongs to supply chains that can prove what they produce.
Trusted data → lower costs → cleaner production → stronger alliances → resilient industry.
At Demia, we’re building the digital nervous system that makes this possible. Connecting operators, refiners, investors, and governments with transparent, verifiable, real-time material intelligence.
If you want to undersIf you want to understand where the global industrial order is going and what it means for energy, manufacturing, geopolitics, and climate, this series is for you.
📘 Read Issue #1 - Material Evidence - November in Review
demia.net/blog/material-evid…
@Mat_Yarger
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24 Nov 2025
Trusted Identity Trusted Data = Trustworthy Markets
It was a pleasure to contribute to the new @INATBA_org report on #AI, #blockchain, and #SSI, resulting in one of the clearest explanations of how #DigitalTrust actually works. It lays out how SSI provides the trust anchor, how AI turns verifiable data into intelligence, and how provenance and auditability create accountability across entire ecosystems.
The message is simple.
If identity is verifiable and the data feeding AI is provenance-rich, then markets, institutions, and autonomous systems behave predictably. That is the root of trust.
At @_Demia, we operationalize these principles across critical minerals, defense supply chains, energy infrastructure, industrial operations, and environmental assets. We secure identity at the edge, verify data as it is created, and connect it all through our Zero-Trust Data Fabric that supports real planning, compliance, and industrial coordination.
If you want to understand the foundation for trust in the next decade, this report is worth your time.
📚 Reading recommendation for anyone who wants to understand how real #DigitalTrust is built: @INATBA_org new report, “Building Trust: Integrating AI, Blockchain & Digital Identity,” featuring contributions from #Demia’s Founder & CEO @Mat_Yarger .
The report shows how #SSI anchors trust, #AI on provenance-rich data creates a #transparency, and continuous verification strengthens everything from #ClimateData and #CarbonMarkets to materials traceability. ✅
At #Demia, we turn these principles into action: securing operational data at the source and connecting it to verifiable identities, making markets trusted, traceable, and audit-ready. 🌍
Trusted identity trusted data = trustworthy markets. 🤝
Read the full report: inatba.org/wp-content/upload…
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Trade pressure is pushing the global economy toward a new order, and the U.S. is balancing protectionism with progress ⚖️🇺🇸
Tariffs aim to defend domestic capacity, yet without #VerifiableData, even allied supply chains pay the same cost. What if proof itself could lower that cost?
In our latest blog post, Adam Wood and @Mat_Yarger explore a new path in “Trade Pressure & Traceability: How Verification Becomes the New Subsidy”:
✅ A voluntary, data-driven mechanism that rewards proof over policy
✅ #VerifiedTraceability that unlocks tariff reduction, cheaper financing, and smoother trade
✅ Policy calibrated to evidence, not assumption
At #Demia, verification is more than compliance — it turns data into trust, and trust into value, connecting mines, refineries, manufacturers, and financiers through transparent, interoperable data pipelines. 🌐
💡 Read the full piece: demia.net/blog/trade-pressur…
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We’re honored to share that our founder & CEO, @Mat_Yarger, is a finalist for Team Leader of the Year in the 2025 U.S. Forces in Business Awards, aka “the Oscars of veteran employment.” 🎖️
His 2024 Innovator Award and this new recognition reflect the mission-driven, collaborative ethos that guides us at #Demia.
Through trusted digital infrastructure, we help partners collaborate securely so ethical innovation leads to real impact. 🌏
Leadership like Mat’s shows how resilience and purpose can shape the future. 🌱
🔗 Learn more: exforcesinbusiness.co.uk/202…
#DigitalTrust #Leadership #Innovation @exforcesawards
28 Oct 2025
🚨 | REVEALED: Finalists for the 2025 US Forces in Business Awards 👏
🇺🇸 Showcasing the extraordinary skills and talents of America’s former servicemen and women who are excelling in their civilian careers
🏆 Winners honored at America's premier celebration of veteran talent – December 3, Washington DC
exforcesinbusiness.co.uk/202…
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We all ask why. 🤔
🌏 Why does the race for critical minerals matter so much?
🔒 Why are the systems managing them still opaque?
⏳ And why, despite the technology, do inefficiencies persist?
In our latest blog post, Adam Wood and @Mat_Yarger unpack these questions, connecting economic theory, global policy, and human behavior through the lens of data. 🌐
Their answer? The future of industry depends on our ability to trust what we measure. To make sustainability not just a value, but a verified reality. 📊
👉 Read the full blog post: demia.net/blog/critical-mine…
#TrustedData #Sustainability #CriticalMinerals #DigitalMRV #CircularEconomy #Demia
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This week, our founder & CEO @Mat_Yarger joined The Future of Money, Governance & the Law by @gbaglobal in D.C. 🏛️
On the sidelines, he shared a keynote at the #DARTE roundtable, organized by @BlackVogel_ & @ninsie3.
Key insights:
🌐 Digital assets are here to stay.
🤝 Trust starts at the source: finance builds structure, verifiable data builds confidence.
📈 Collaboration unlocks scale across borders & institutions.
📊 Measurable trust matters. At #Demia, we quantify confidence so decisions are transparent & resilient.
He also had the pleasure of running into:
🔹 @DCPRELL, for a chat on how tokenized #CarbonCredits can reshape #ClimateMarkets.
🔹 @ScottStornetta, a pioneer cited in the #Bitcoin whitepaper for digital timestamping & blockchain integrity.
🔗 Learn more and connect with us to explore the future of digital assets and #decentralized data: demia.net
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Trustworthy #ClimateAction starts with clear communication. 🌱 💬
That's why founder & CEO @Mat_Yarger is leading the Data Standards & Interoperability workstream in the #dMRV Working Group, facilitated by #BioCarbonStandard & @Planet2050earth.
The team is strengthening transparency and credit integrity, turning complex data into insights auditors and operators can trust. 🔍✅
#Demia is proud to co-develop methods and tools that advance #DigitalMRV for nature & climate. 🌍
Learn more: planet2050.earth/blog/launch…
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🏙️ Cities are growing faster than ever, consuming more energy and facing climate shocks.
Our founder & CEO @Mat_Yarger contributed to the Draft Global Digital Citiverse Framework, launched at the 1st #Citiverse Assembly, to help cities build climate resilience by connecting the physical, social, and digital dimensions of urban life. 🌏
With cities under pressure to rapidly #decarbonize while staying resilient, trusted, verifiable data is key. 📊
#Demia’s technology enables smart energy management, renewable integration, and inclusive infrastructure, giving cities the tools to accelerate decarbonization and build equitable, future-ready urban environments. 🌱
We’re excited to follow the next steps from this strong foundation – and you can contribute too! 🙌
🔗 Share your feedback: docs.google.com/forms/d/e/1F…
🔗 Read the full draft: itu.int/metaverse/wp-content…
📸 Image credit: Draft Global Digital Citiverse Framework
#Decarbonization #SmartCities #DigitalTrust #Sustainability #DataEthics
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24 Sep 2025
Most people talk about trust like it’s an idea. @BillLaboon builds it into code.
In the latest episode of The Future of Trust, we break down how @Polkadot became one of the most advanced decentralized governance systems in the world. And why that matters right now.
🚀 New episode with @BillLaboon , VP of Ecosystem at the @Web3foundation (part of the @Polkadot ecosystem) - one of the most ambitious blockchain networks ever built. 🌐
This isn’t just another blockchain chat. We dive into:
✨ The ethics of software
🤖 What happens when AI blockchain collide
📊 Why mathematically proven truth may be the most important public good of the 21st century
Listen now open.spotify.com/episode/7lE…
open.spotify.com/episode/7lE…
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24 Sep 2025
The @Web3foundation is also deploying over $37 million in active grants. This episode breaks down what they’re funding and what actually gets prioritized.
Apply below if you're building core tools and innovations @Polkadot could leverage!
grants.web3.foundation/
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24 Sep 2025
Give it a listen and let me know what you think!
Spotify: open.spotify.com/episode/7lE…
Apple Podcast: podcasts.apple.com/us/podcas…
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