For a long time, animals have been part of my life.
I grew up around horses and dogs. Later, I volunteered in shelters in Spain and the UK. I also trained as a vet assistant when I was 17 years old, because I wanted to understand animals better, not just love them from the outside.
Then life took me into startups, marketing, capital markets and Web3.
But that part of me never disappeared.
In 2019, I started working in blockchain. Since then, I have been obsessed with one question:
How do we make this technology useful for real life?
→ Not only for traders.
→ Not only for protocols.
→ Not only for people already inside the industry.
But for everyday behavior. For communities. For causes people already care about.
That is the idea behind
@HeyLoladotco Foundation.
A small initiative to help shelters and rescue dogs get more visibility through our platform, content, and community activations.
I will be presenting it next week during
@ethconf NYC.
See you soon 🧡
(Pictured with Lola, the founder of HeyLola).