In the office with the full @AMGinfluence team, to bring us closer together and come up with the next ideas to help our @supercell creators. Also on my cake day. 🎂 Super exciting days ahead.

💜🥳 mo.co turns 1! 🥳💜 to celebrate: ✨ anniversary title: “xp addict” 🛍️ discounted outfits in the shop 🎉 community event incoming and... neo mo.co sneak peeks? 👀 Read all about it in the in game news!

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🚀 Creators 2.0 is almost here As part of this, a brand new rewards system is landing soon, and this is your moment to prep. Got Elixir? • Spend it in the Traders Market • Or upgrade it into Loot Keys for Creators 2.0 Make your move before Feb 24, 2026. Jump in 👉 supercellcreators.com

Updated my blog post with something I should’ve included from beginning: proper recognition of Royale creators whose passion — from tournaments to content to community building — was central to game's best year ever. That's on me, and me alone. I'm sorry. supr.cl/best-games

💪 Supercell 2025: $3B revenue, $1B profit – one of our best years ever. The mobile games industry needs more innovation to grow. That's why we're going full startup mode in new games 🚀 Founders: come build the rocket, we'll be your launchpad 🎮 supercell.com/en/news/the-be…

Hey Creators. Those who were previously unable to claim the Black Friday Creator Prize should now be able to do so. We have increased the Elixir cap from 500k to 520k, allowing you to receive rewards if you have reached the milestones. Thanks

BLACK FRIDAY IS BACK ON STORE DOT SUPERCELL DOT COM! 😱 💥 Everyone can get the FISHERMAN BUZZ SKIN and the INFLATABLE SPIKE SPRAY by claiming Daily Freebies and completing the progress bar on store dot supercell dot com! 💥 CRAZY deals are waiting for you until December 2 on store dot supercell dot com! 💥 Brawlers with 90% discount, Legendary Skins and Hypercharges with absurd discounts, Gems Waffles bundles, and MORE on store dot supercell dot com! LET'S BREAK THE ECONOMY ON STORE DOT SUPERCELL DOT COM! 📈💦 #BlackFriday #BrawlStars

The topic of generative AI/ML has been creating waves in our community. Let’s talk about what is what, shall we? @BrawlStars does not utilize generative AI for Art, Music or VO and we are taking great pride in the art our Artists create. This includes Freelancers and Agencies on the outside, which have a contractual obligation to create all artwork created for us by hand. The often cited Stranger Things loading screen was handmade by one of our regulars, even though we do understand some artistic choices might have led people to believe AI was involved in the creation process. We once accidentally included AI generated music in Brawl. This happened during our collaboration with UNO and we removed the track once we became aware. We also utilize AI generated voices (but specifically not Brawler VO, Voice Actors are protected in our contracts with them) in some of our short advertisements. Last but not least, our AI Lead Otto utilized generative AI to create an artwork for a presentation at RovioCon 2025. The AI/ML space develops extremely fast and Supercell has an AI team to explore how AI can support our game teams to become even better at what they do. For the time being it is up to the individual game teams to decide if and how to utilize AI. We do believe that there might be use cases for AI that are genuinely exciting, for example bots. Imagine a team member disconnects and a bot takes over that has the same playstyle as the real player, instead of a “stupid” pre-scripted bot as it is the case today. Once again: we don’t know what the future holds, but for the time being Brawl Stars does not feature AI generated content. Thanks for reading. #brawlstars #ai

New Evolutions, Lucky Chests, Rulers, and MORE! Watch TV Royale 👇 📺 youtu.be/_xLK65_YM1U

KPI #9 is here. We're revamping mo.co! ➿ from chapters to seasons ⭐️ from gear to classes 📈 no more progress reset 🥀 big update delayed 🚨 A.M.A incoming 1. Read it all: supr.cl/kpi9 2. Ask us anything! Drop your question below 👇

From pro player ➝ to social media sensation. @TreborOP’s dedication and drive to grow his business inspire us all. 📷 Watch the full video of his journey and see how you can start yours too → supercellcreators.com   Play. Create. Grow.

Did you know that we have a public Fan Kit to help you create thumbnails for your @supercell videos? We just added some new creator assets to help you kick start your content, including end-screens to help guide people to your next video. ❤️‍🔥 Take a look here fankit.supercell.com

Great time on stage today with @RLighton to talk all about you guys at #SXSWLondon2025. What we do together as a studio and creators, seems to inspire other gaming studios out there. Thanks for.. well.. just being awesome! Here’s to many more years of working collectively. You guys rock! 😍

We’re partnering with @Netflix to bring the war-waging world of CLASH to life like never before. A new animated series has been greenlit and is currently in pre-production. That’s all for now. More details are coming later, but we just couldn’t keep it a secret any longer. youtube.com/watch?v=MQHx1ibL…

WE ARE LIVE!!! 🥳🥹🙌👾 Lots of Content Creators streaming and distributing invites right now! Go to Twitch, YouTube or any social media, look up #joinmoco and you should find one quite easily 😎 Sooo who's already in?

and just like that, a portal shows up 😼

📢 START SCREAMING! 📢

🎺‼️BLOG ALERT‼️🎺 For Supercell, 2024 was unlike anything I’ve seen in my career. Record year (300M players, 3B revenue, 77% growth) with unprecedented challenges. As usual, I blogged about it. And – you guessed it – it's LONG! Grab whole thermos😀☕️ supr.cl/ilkkaforever

2025 seems like it is going to be a good year for Supercell Creators. 🤫 Let us cook 🧑‍🍳🍳