RFK Jr. predicts that Mike Tyson’s MAHA ad will go down as the single most important ad in Super Bowl history.
And it’s personal for him.
Many don’t realize Tyson’s biggest fight has been outside the ring — his battle with obesity.
KENNEDY: “He says the biggest struggle, the biggest fight that he had in his lifetime is his fight with obesity.”
“He was 340 pounds. He lost a sister when she was 25 to obesity, to a heart attack.”
“The whole thing was conceived over about a 3-day period. And they gave him a script. The script was not working, and he just started talking. It was… it was an extraordinary, powerful ad.”
“I think it’s the most important ad in many Super Bowl history because it’s a crisis, Peter, that’s existential for us now.”
“77% of our kids cannot qualify for military service.”
“Obesity is off the chart. 38% of American teens are diabetic or prediabetic.”
“And the cost to our country is ruinous.”
“When my uncle was president, we spent 0 on chronic disease in this country.”
“Now, we spend $4.3 trillion a year, and it’s growing faster than anything in the budget, and it’s going to bankrupt us.”