Scaling brands in crypto | Founder 族 @zokuxyz | @zokuventures | Partner @taofuxyz

Joined November 2020
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Menno 族 retweeted
Join us next week in Amsterdam for Perp DEX Night on June 22. During @DutchBlockWeek, we’re bringing together the @variational_io and @HyperliquidX communities for an evening all about perps trading. ▫️Live Q&A with a special guest from Variational ▫️Open bar and unlimited food ▫️Live trading competition with $1,000 in prizes ▫️A big surprise waiting in your Variational account after the event luma.com/ilxefba5
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I’m writing a series of articles about my observations working in the industry these past 6 years.
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reminder tomorrow evening i'm hosting a space with @Mattixbt AND @Mennodeg of @zokuxyz to discuss all the latest developments and what we're excited about wed 27th may @ 7pm utc warning: may make you more bullish on variational x.com/i/spaces/1nJOLEMakzVxR…
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Proud to be among the early backers of Variational @zokuxyz It's been incredible to see Variational scale from less $100k daily volume to almost $250 billion all time and now raising $50M to bring truly liquid RWA's on-chain
We’ve raised $50M led by @dragonfly_xyz to go all in on RWAs and bring TradFi liquidity on-chain. Today, we're launching Phase 1 of our RWA rollout to stress-test our infrastructure before bringing 100 TradFi markets on-chain this summer.
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Menno 族 retweeted

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If you where a affected by the Coinbase layoffs, @zokuxyz is actively hiring and so are some of our portfolio companies. Happy to chat or check in my network to see if there is a potential fit.
This is an email I sent earlier today to all employees at Coinbase: Team, Today I’ve made the difficult decision to reduce the size of Coinbase by ~14%. I want to walk you through why we're doing this now, what it means for those affected, and how this positions us for the future. Why now Two forces are converging at the same time. We need to be front footed to respond to both. First, the market. Coinbase is well-capitalized, has diversified revenue streams, and is well-positioned to weather any storm. Crypto is also on the verge of the next wave of adoption, with stablecoins, prediction markets, tokenization, and more taking off. However, our business is still volatile from quarter to quarter. While we've managed through that cyclicality many times before and come out stronger on the other side, we’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient for our next phase of growth. Second, AI is changing how we work. Over the past year, I’ve watched engineers use AI to ship in days what used to take a team weeks. Non-technical teams are now shipping production code and many of our workflows are being automated. The pace of what's possible with a small, focused team has changed dramatically, and it's accelerating every day. All of this has led us to an inflection point, not just for Coinbase, but for every company. The biggest risk now is not taking action. We are adjusting early and deliberately to rebuild Coinbase to be lean, fast, and AI-native. We need to return to the speed and focus of our startup founding, with AI at our core. What this means To get there, we are not just reducing headcount and cutting costs, we’re fundamentally changing how we operate: rebuilding Coinbase as an intelligence, with humans around the edge aligning it. What does this mean in practice? - Fewer layers, faster decisions: We are flattening our org structure to 5 layers max below CEO/COO. Layers slow things down and create coordination tax. The future is small, high context teams that can move quickly. Leaders will own much more, with as many as 15 direct reports. Fewer layers also means a leaner cost structure that is built to perform through all market cycles. - No pure managers: Every leader at Coinbase must also be a strong and active individual contributor. Managers should be like player-coaches, getting their hands dirty alongside their teams. - AI-native pods: We’ll be concentrating around AI-native talent who can manage fleets of agents to drive outsized impact. We’ll also be experimenting with reduced pod sizes, including “one person teams” with engineers, designers, and product managers all in one role. In short: AI is bringing a profound shift in how companies operate, and we’re reshaping Coinbase to lead in this new era. This is a new way of working, and we need to leverage AI across every facet of our jobs. To those who are affected I know there are real people behind these decisions — talented colleagues who have poured themselves into this company and our mission. To those of you who will be leaving: thank you. You’ve helped build Coinbase into what it is today, and I am sincerely grateful for everything you've done. All impacted team members will receive an email to their personal account in the next hour with more information, and an invitation to meet with an HRBP and a senior leader in your organization. Coinbase system access has been removed today. I know this feels sudden and harsh, but it is the only responsible choice given our duty to protect customer information. To those affected, we will be providing a comprehensive package to support you through this transition. US employees will receive a minimum of 16 weeks base pay (plus 2 weeks per year worked), their next equity vest, and 6 months of COBRA. Employees on a work visa will get extra transition support. Those outside of the US will receive similar support, based on local factors and subject to any consultation requirements. Coinbase prides itself on talent density. Our employees are among the most talented people in the world, and I have no doubt that your skills and experience will be highly sought after as you pursue your next chapters. How we move forward To the team that is staying, I know this is a difficult day. We’re saying goodbye to colleagues and friends you've been in the trenches with. But here’s what I want you to know as we move forward together: Over the past 13 years, we have weathered four crypto winters, gone public, and built the most trusted platform in our industry. We’ve made it this far by making hard decisions and by always staying focused on our mission. This time will be no different – nothing has changed about the long term outlook of our company or industry. And most importantly, our mission has never been more important for the world. Increasing economic freedom requires a new financial system, and we’re building it. The Coinbase that emerges from this will be more capable than ever to achieve our mission. Brian
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Now that the word is out and RWA’s are officially coming to Variational in the next few weeks, it’s time for another article. Understanding Variational #3 the endgame.
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If you would like to start trading on Variational, feel free to use my code or any of the codes posted in the replies! OMNIMENNO
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The word is out, RWA's are coming to Variational in May. This article is a must read
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Menno 族 retweeted
Hiring: Head of Growth at @WhalesurfVPN , the best upcoming VPN (full-time/$$$$) Requirements: > scaled a consumer product before, early traction to revenue > ran ads & content across Meta, Google, X, and crypto-native channels > built and run content engines (calendar, copy, voice) > AI experience > built creative growth loops > managed small marketing team before > internet culture & crypto native > leader, owns tasks, improves ideas, drives things forward reply below with why we should hire you & I might dm you 👇
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It’s almost time for a new Variational article…
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Menno 族 retweeted
Today, Omni crossed $200B in lifetime trading volume. Thanks to all traders who have helped contribute to this milestone!
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Fuck crypto
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Big milestone for us today! @WhalesurfVPN is officially live in the App store. First 100 users get a 70% lifetime discount!
Introducing WhalesurfVPN. Enjoy privacy, freedom, and rewards. Whalesurf is the next generation VPN built to keep you private, stay undetected, and unlock exclusive user benefits. Launch special🐋 First 100 users will get a 70% lifetime discount. Use the code WHALEWELCOME at stripe checkout. Available now on iOS & Android: whalesurfvpn.com
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If you want to start trading on Variational after reading this, you can use my code for a 12% points boost! 🤝 OMNIMENNO
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