Founder & CEO of @Fanatics | Co-Founder of @REFORM | Innovator, Investor and Philanthropist

Joined November 2015
499 Photos and videos
Michael Rubin retweeted
From @TheAthletic: Knicks championship gear has become the top seller across all sports within the first 24 hours of a title, according to the sports merchandise giant Fanatics, breaking a record previously held by the 2025 Philadelphia Eagles. nyti.ms/4uGuwQW
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Michael Rubin retweeted
EXCLUSIVE: The Knicks’ first NBA ring in 53 years has caused a record-breaking shopping frenzy, according to Fanatics. New York's championship gear set Fanatics’ all-sports 24-hour sales record, surpassing the 2025 Philadelphia Eagles. Read for free: nyti.ms/3Q65dJT
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Michael Rubin retweeted
Sunday, July 19 in NYC is going to be absolutely nuts! 10:00 a.m. – Fanatics Fest at Javits Center 3:00 p.m. – World Cup Final at MetLife Stadium 7:20 p.m. – Dodgers vs. Yankees at Yankee Stadium 7:30 p.m. – Bon Jovi at Madison Square Garden 8:00 p.m. – Ariana Grande at Barclays
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Michael Rubin retweeted
Incredible news for football lovers everywhere. Topps on Top 🔥
May 7
BREAKING: FIFA, Fanatics, and Topps have signed a long-term, exclusive collectibles deal covering trading cards, stickers, and trading card games. The partnership officially begins in 2031 and will include both physical and digital collectibles... and YES, there will be World Cup Debut Patch cards! 🤯 We can’t wait to show you what else we have in store… ❤️
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Michael Rubin retweeted
FIFA and Fanatics have signed a long-term exclusive license allowing Topps, owned by Fanatics, to produce trading cards, stickers and trading card games for the World Cup and other FIFA events starting in 2031. spr.ly/6011BBcb5X
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Michael Rubin retweeted
Topps announced its return to the NFL as the league’s exclusive trading card licensee. Upcoming cards will feature Rookie PREM1ERE patches worn in players’ first games — as well as NFL Gold Shield patches honoring 2024 AP award winners.
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Michael Rubin retweeted
Imagine waiting for the elevator and you're greeted by Tom Brady, Jalen Hurts, Saquon Barkley, Joe Burrow, and Jayden Daniels... 😳
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Michael Rubin retweeted
When the rewards roll out, Fran rolls in. Catch Taraji P. Henson as the brand new face for Fanatics Casino.
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Michael Rubin retweeted
Team USA will wear game-worn U.S. Olympic hockey sweaters to LoanDepot Park today for the WBC final against Venezuela. Center fielder Pete Crow-Armstrong and Olympic gold medalist Jack Hughes are partners with Fanatics, which delivered the jerseys for every member of Team USA.
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Michael Rubin retweeted
🏈Reunion: 📺Kevin Burkhardt and Greg Olsen will reunite to call the Fanatics Flag Football Classic on Fox at 4 p.m. on Saturday that features Tom Brady quarterbacking again, The Athletic has learned.
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Michael Rubin retweeted
This weekend, some of the world's most elite athletes are set for the first-ever @Fanatics Flag Football Classic. And in the booth, @FOXSports taps Kevin Burkhardt and Greg Olsen to deliver all of the on-field action. Coverage begins Saturday, March 21 at 4:00 PM ET on FOX, FOX One and Tubi. 📝: bit.ly/4lCVupO
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Michael Rubin retweeted
I like the sound of that @usafootball - DM me and we’ll get it set up. Just know there’s no turning back
Replying to @RapSheet
👀 @TomBrady if this is official, we want in! Team USA Football is ready, let's see who really runs football. 🏈
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Welcome to our house lol but seriously so pumped to spend the time!!
A blizzard is not going to stop us. I made it to NYC meet with Fanatics Founder & CEO Michael Rubin.
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Michael Rubin retweeted
tomorrow @KendallJenner 👀
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Michael Rubin retweeted
It was announced at a launch event in LA tonight for the new Fanatics Studios business that Jayden Daniels will participate in the Fanatics Flag Football Classic and also captain a team, alongside Tom Brady and a 3rd QB captain to be unveiled soon. Event is March 21 in Saudi Arabia.
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Michael Rubin retweeted
Jaxson Dart among the athletes who will be at @FanaticsFest. Creative reveal here
We set up a Royal Rumble hosted by @camskattebo5 to announce the athletes coming to @FanaticsFest. Cam found himself in the ring with QB1. Tix in bio 🎟️
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Michael Rubin retweeted
Cam Skattebo announced on his Twitch feed last night the initial reveal of who would be attending @FanaticsFest in NYC this July. The list includes Jaxson Dart, Malik Nabers, Aaron Judge, Jalen Brunson, Kevin Durant, Mike Tyson and more. Crazy star power again expected to appear.
We set up a Royal Rumble hosted by @camskattebo5 to announce the athletes coming to @FanaticsFest. Cam found himself in the ring with QB1. Tix in bio 🎟️
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Michael Rubin retweeted
We got tickets for the big game in SF. You want them? 1,000 RTs and we’ll tell you more details 👀
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Michael Rubin retweeted
22 Dec 2025
Sports bettors are FURIOUS with @FDSportsbook @FanDuel with many jumping over to @FanaticsBook, which covers injured players thru the First Half, unlike FanDuel's antiquated first quarter policy Players get hurt. Why take the chance with FanDuel?
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