Moving Communities tracks participation at public leisure facilities and provides new evidence of the sector’s performance, sustainability and social value.
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9 Mar 2023
Moving Communities uses live data to indicate the value of public leisure. The platform collects local and national attendance, user feedback and performance data on an unmatched scale.
We help shape policy and inform funding decisions; aiding those that keep the nation active.
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Moving Communities Customer Experience Survey
Register now to take part in the largest survey of the sector!
Last year we received over 43,000 responses from over 560 sites, making it the largest survey of its kind in our sector, let’s make this year's even bigger!
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It is free to take part in the survey and entrants receive their own results which can be benchmarked against industry averages.
End of May 2025 – Deadline to register for taking part if you want to commence on the 9th of June.
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To find out more or register your interest please contact Sarah Forster: sarahforster@active-insight.org
#FitnessIndustry #LeisureIndustry #LeisureCentres #CustomerExperienceSurvey #IndustryInsights #CustomerExperience #MovingCommunities
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9 Apr 2025
Moving Communities contract extended for another 4 years!
Sport England has reaffirmed its commitment to tackling inequalities in physical activity by renewing the Moving Communities contract for another four years.
healthclubmanagement.co.uk/h…
#FitnessIndustry #LeisureIndustry
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9 Apr 2025
This new phase will evolve beyond facility-based insights, focusing on whole-places to better understand and support communities at a local level. Through collaboration with local leaders, policy-makers, and organisations.
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9 Apr 2025
Moving Communities will play a pivotal role in breaking down barriers and creating sustainable, long-term solutions for increasing participation in physical activity.
#LeisureCentres #FitnessIndustryInsights #MovingCommunities
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4 Apr 2025
Parkwood Case Study Key Achievements in 2023
£74.9 million in social value generated, with £13 million coming from improvements in physical and mental health, helping reduce healthcare costs for local authorities.
Read more key achievements in the image.
#LeisureIndustry
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2 Apr 2025
How Parkwood Leisure utilises Moving Communities
Operating over 70 sites across the UK in partnership with Lex Leisure, Legacy leisure and 1Life, Parkwood is playing a key role in helping local authorities improve the health and wellbeing of people from underrepresented groups.
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These include individuals with disabilities, long-term health issues and those living in deprived areas. By working closely with councils and using data to make informed decisions, Parkwood is making a real difference in communities that face the biggest health challenges.
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We'll be highlighting the key achievements and information on Parkwood in the upcoming posts.
#FitnessIndustry #LeisureIndustry #LeisureCentres #IndustryInsights #ParkwoodLeisure
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25 Mar 2025
Key finding from our recent Impact Report.
From April 2022 to March 2024, the average number of participants at 563 leisure centres increased by 7%, with overall attendance up by 5%.
#FitnessIndustry #LeisureIndustry #IndustryInsights #LeisureCentres
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This significant growth highlights the rising popularity of our centres and the positive impact we are making in communities.
For more details on how Moving Communities can help boost participation at your centre, please get in touch at movingcommunities@4global.com.
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19 Mar 2025
Our Impact Report highlights the total social value generated by our leisure centres rose to £890.7 million in 2023/24, up from £842.6 million the previous year. We’re seeing a growing focus on tackling inequalities, with more facilities adopting initiatives aimed at inclusivity.
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This increased social value reflects the broader impact of our efforts across diverse communities. By addressing inequalities and expanding access, we’re not just enriching individual experiences but also enhancing the overall value we bring to society.
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Discover more about our approach and how it’s shaping positive change.
#SocialValue #ReducingInequality #CommunityImpact #MovingCommunities #LeisureIndustry #Leisure #Fitness #LeisureCentres #LeisureOperators #FitnessIndustry
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17 Mar 2025
Join Moving Communities—It’s FREE!
Looking to boost your leisure centre's impact? Moving Communities offers unparalleled insights and benchmarking—completely free of charge!
Access valuable data to enhance your services and increase participation.
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Benchmark your centre’s performance against national standards and contribute to a stronger, healthier community with actionable insights. Don’t miss out on this opportunity to be part of a transformative movement.
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Sign up today and start benefiting from the power of data—at no cost!
#LeisureCentres #JoinForFree #MovingCommunities #DataDriven #CommunityImpact #Fitness #LeisureIndustry #FitnessIndustry
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