Weâve been trying to figure out why our posts werenât functioning; just to figure out it was shit by the X algorithm function.
Elon literally open-sourced X algorithm, So yeah, now we KNOW.
X uses an AI model that predicts how likely people are to: like, reply, repost, watch, click your profile, or share your post in DMs.
More of that = boosted.
More mutes, blocks, ânot interestedâ = buried.
As a company, for X posting strategy we thought quantity will eventually compound down but â-> Post too much in one day? Your reach actually decays.
(aka stop spamming.)
Longer watch time on videos = more push.
Profile clicks new followers after a post = strong signals.
So no, itâs not shadowbans. Itâs not âthe app hates me.â
Itâs people arenât engaging â the AI stops showing your content.
Brutal. But at least now we know what to fix
We will make the new đ algorithm, including all code used to determine what organic and advertising posts are recommended to users, open source in 7 days.
This will be repeated every 4 weeks, with comprehensive developer notes, to help you understand what changed.