i will try to point something out, without coming off entitled or being unnecessarily harsh with my submission.
brands, especially our every day (food) brands, need to give twitter a good shot when it comes to promotion, ad, visibility , feedback, and all that for their products.
there is so much to tap in those lights on here. filmmakers have clocked this and gradually a number of them have already settled here and are in collaboration with a number of creators on here — when you think of toyin abraham, there is a particular account(s) that will come to mind. same applies to funke akindele (myriad of accounts will come to mind). wunmi toriola is now active here. bolaji ogunmola, too. damilola oni created a new account few days ago.
there is an almost unyielding fixation on instagram and to a degree, tiktok, too. brands will organize competitions, make room for entries for prizes and if you’re not active on instagram, chances are that you’d not see them. they sideline twitter. and i have failed to understand the reason behind this. each platform has its own unique culture. when you look at instagram for one, it is rooted in compliance. it is a yes-sir/ma platform. the followers of a creator have pledged their faiths to the creator, and this might not work for a brand that genuinely wants feedback on their products.
that’s one thing twitter will never be. tell twitter users that one thing is this, they def will try it, and also be rest assured that they will comeback with their feedbacks — good or bad. and twitter is like an open space. it is not gated.
and there is also the interacting aspect. these brands don’t interact, a number of them. a user will use a brand’s product, capture and post it on here. the tweet will garner hundreds of thousands/millions of views and concrete engagement, people will tag the brand (s), but there won’t be any acknowledgment. i will make exception for
@ginonaija
i once specifically made a promotional tweet for a popular noodle brand (
@IndomieNigeria) in order to pitch to them with it — it had 75k views, 274 comments, and over 700 likes (if you know twitter, you’d know that this is a big deal for a promotional tweet). the brand only liked the tweet. no quote or even a retweet. i pitched to them via dm and they read it and till date they are yet to respond. if they’d acknowledged and probably offer 30-50 cartons of varieties of their noodles to be shared, that traffic will quadruple, i believe.
i pitched to a number of brands late last year and early this year. only three were forthcoming.
@BamaNigeria bought the idea and we even got to the part where they asked for my rate card. at the tail of it, they asked if i make videos and i said that my food contents was/is thread/photography based. i didn’t hear anything from them afterwards.
@sunripefood were quite welcoming and bought the idea but they said they were done for the year (this was in december). maggi were welcoming too, we exchanged emails, but my pitch fell through because i pitched a sponsorship (for a feeding initiative i had in ramadan and not as a creator directly). they said their hands were filled up with similar projects already.
i don’t know, but i believe there is so much left on the table on here. for instance, i went through
@itelNigeria website and i realized that they have a number of kitchen appliances that i have never seen anywhere, even on their instagram page. water heater, microwave, air fryer, etc. itel is a trusted brand, collaborating with both macro and micro creator — those with numbers but without a rooted niche, and those with numbers and a rooted niche that tally with their brands. one has the community you made the product for, and other will get you more people to join that community you made the product for.
i don’t know if it is a social media manager thing or the marketing team. whatever it may be, i hope they give twitter a shot.