Iām making a show about buildings.
The concept is simple: do for the man-made world what Planet Earth did for the natural world.
But, when I pitched the idea, the answer was that nobody would watch it.
So I released a pilot episode on YouTube. Itās got 5.4 million views, 379k likes, and 23k comments.
People are interested, and now itās time to make the full show.
Six episodes, filming in the UK, France, Belgium, Germany, Italy, and the USA, and releasing on a streaming service like HBO, Netflix, or Prime.
Why does this show matter?
First: weāre surrounded by buildings all the time. Look around yourself, right now⦠what do you see? Buildings are the logical conclusion of everything a society believes in. Thatās the real focus of this show: not the buildings themselves, but what they say about us.
Second: thereās global dissatisfaction with modern architecture. This feeling gets written about online, but nobodyās given a voice to it on film or TV. Thatās what this show will be. But this isnāt just about criticising modernity. Thatās easy. This is about learning from the past in order to understand and improve the present, for everybody.
Third: thereās a drought of high-quality culture shows. When I spoke to film executives they said that only documentaries about sports, music, or true crime get funded. Thatās a colossal missed opportunity. Galleries are always full, content about architecture goes viral online all the time, and people spend their precious holidays visiting beautiful cities.
Why no shows about architecture, then?
Tourists flock in their millions to see (for example) the buildings of Antoni GaudĆ in Barcelona. But, if you asked those same people if theyāre interested in āarchitectureā, theyād probably say no.
To put that another way: not many people want to watch āa show about architectureā, but lots of people want to watch a show that illuminates the real world theyāre living in, each and every day.
What will the show be like?
Six episodes, going chronologically through history and arriving at the present, each focussing on the architecture and design of a specific period:
1. Middle Ages
2. Renaissance
3. Enlightenment
4. The Nineteenth Century
5. Art Nouveau & Art Deco
6. Present Day
But, in each case, the point isnāt just to learn about that era; the point is to learn about our modern world through those eras and what theyāve left behind. If you watch the pilot episode (included below) youāll see what I mean.
So the showās not really āaboutā the past; itās about the twenty-first century.
Thatās why itās called The Modern World.
When you think of a typical history show there are loads of interviews, stock footage, archive photos, historical recreations, and graphics. Weāre doing none of that. Everything will be filmed on location, because weāre telling our story only through the real world that exists right now. And, rather than going to the most obvious places, weāll focus on buildings that arenāt well-known but should be more famous.
But thatās all big picture; what will it be like on screen?
Buildings used to look different in every country, and now they look the same. Why? Because the weather is different everywhere, and buildings were always a way of dealing with that weather, using local materials. Now we have air conditioning and we ship concrete around the world, so we donāt need to design our buildings with regard to local weather or rely on local materials.
Look at really old clocks and youāll notice something: they donāt have a second hand⦠because it was only invented 300 years ago! Then you look at the present and you realise weāre surrounded by timers, by seconds ticking down and ticking up relentlessly. If weāre looking for a cause of our anxiety-inducing culture, that might be it.
When you spend time with the sun-softened bricks and time-warped timbers of old cities you notice that synthetic materials like plastic have taken over. When weāre surrounded by things that feel temporary, how do you think it makes us feel?
Itās only by seeing 19th century train stations, designed like cathedrals, that you realise tradition and technology arenāt enemies. New things donāt have to look boring: if the Victorians had designed AI data centres, theyād look like Medieval castles.
In the 1920s, at the zenith of Art Deco, people believed technology would uplift humanity. Thatās why they decorated their buildings with statues inspired by electricity. Only by seeing their enthusiasm can we realise our own cynicism, and perhaps begin to fix it.
All of that⦠and much, much more.
But, above all else, this show is about a way of seeing. If you want to understand any society then you need to look at what it creates, not what it says about itself.
Thereās a worldview in every single object; our skyscrapers are designed the same way as our phones. Learn to look at this world, to notice its details, and everything else starts to make sense.
What now?
Iāve been quiet online recently because Iāve been researching and working on scripts for six full-length episodes. Production begins when weāve raised the funding.
The Modern World is coming.