Representing the voice of Chelsea supporters across the globe.

Joined January 2026
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🚨Protest Update 🚨 Following discussions held over the weekend and after gaining feedback from supporters, we have decided not to proceed with our in-stadium demonstration at tomorrow’s match against Tottenham. We wish to be very clear this is in no way a statement of intent to cease and desist with our efforts to restore the values and identity that made this club great. We are always trying to gauge the mood among supporters and demonstrate our frustrations when the time feels right, and on reflection, we wish to take a step back and review our position over the summer before taking further action. While we have huge reservations about how much 'self reflection' has happened at the club when not one sporting director seems to have been held accountable for the failings of the past four seasons, we understand that as supporters, there will always be a glimmer of hope following a promising managerial hire like Xabi Alonso. We feel supporters’ protest marches may have been influential in pushing the club to replace Liam Rosenior with someone more worthy of the role. However, we know Chelsea supporters are tired of this season and the loss of what a great feeling it should be following our club, and a demonstration at this point would not feel like the right timing. It’s not just the protest marches that have made a difference and we are not trying to claim victory there. Wider supporter scrutiny has also played its role, with greater focus on financials and increased media attention. It will take considerably more than one appropriate managerial hire for us to believe Blueco are suitable custodians of our club and huge question marks remain over their intentions and capability in a number of areas, including ticket prices, a potential new stadium, record financial losses, front-of-shirt sponsorship and respecting the club’s identity. We’ll be keeping a close eye on developments across the summer. We’ll also be looking at how best we approach next season as we look to formalise the NotAProjectCFC group. As a fanbase, we weren’t ready or prepared for an ownership group of this nature and with question marks over some of those who currently hold positions to represent the fans, we believe a group who can directly hold the club to account with total independence is required. As such, NotAProjectCFC will be in touch in due course to gauge supporter views on further action. For now, we wish everyone a happy and restful summer. UTC!
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NotAProjectCFC retweeted
So Steve is someone I’ve spoken to on a few occasions over recent months. He’s now blocked me because he didn’t appreciate being called out on his comments and what I personally believe is a lot of bullshit. Steve shouts loudly online about what others should or shouldn’t be doing, yet I never actually see him lift a finger himself. He claims to attend protests yet whenever I ask people no one seems to have ever actually seen him there. He claimed to have attended multiple Strasbourg protests yet when I literally marched alongside Strasbourg supporters and spoke to those involved, again nobody seemed to have seen him there 🤔 Where’s Steve 🤷‍♂️ Prior to Wembley he was screaming about banners needing to be taken into the ground. Apparently he was attending the match himself. Funny that because I never saw his banner either. I suppose the wider point I’m making is this: A lot of people have opinions. A lot of people love telling others how supporter action should be done, what message should be conveyed and what others should do. But when it actually comes to standing up, organising, taking criticism, taking abuse and physically doing something, many people suddenly disappear. Don’t be like Steve.
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Extraordinary reaction to the postponement of tomorrow’s planned action against Spurs. We believe it’s important to remain practical and measured when it comes to supporter action. We completely understand why some supporters are frustrated by the decision and why many wanted to see continued visible action inside Stamford Bridge. However, there are a few important points people need to bear in mind. Firstly, we have never attempted or executed organised in stadium action before. As a group, we felt that for this to land properly and carry the level of impact required, it needed broader backing from supporter groups and organisations. Following conversations and lobbying efforts, we were informed that those groups were unfortunately not in a position to publicly support the action at this stage. We also appreciate that privately there are individuals within those supporter structures who do support the principle of what we are trying to achieve, whilst others understandably do not support this type of action at all. Secondly, we’ve always been explicit that our primary aim is to generate media attention, scrutiny and ultimately pressure around the ownership and direction of Chelsea Football Club. Since Brentford, the United protest alongside Strasbourg supporters and Wembley, we have consistently achieved that objective through coverage across Sky, TNT, TalkSPORT and wider mainstream media. Given the timing of the Alonso news and the significance of tomorrow’s match itself, we simply do not believe a one minute turning of backs on the 22nd minute would receive the level of attention or amplification required for the action to land effectively. That does not mean we are retreating. It’s important supporters recognise the work that has already been done over recent months to highlight the glaring issues this club faces under the current ownership structure. We fundamentally do not believe Chelsea Football Club can sustainably move forward under this model and we will continue to organise and support action moving forward whether that’s alongside thousands of supporters or just a handful of us. We’re proud of what has been achieved so far. We appreciate those who continue to support us and equally recognise the frustrations of those disappointed by the postponement.
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Short & sharp march down Wembley Way. Message amplified! Now inside ready to support the team. UpTheChels
Group of Chelsea fans protesting against BlueCo owners. #CFC #FACupfinal #CHEMCI
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🏆 Today is Cup Final Day 🏆 A day we all look forward to. A day that brings Chelsea supporters together to celebrate our football club. We look forward to meeting those joining us to march behind a new BLUECOOUT banner up Wembley Way today. An opportunity to demonstrate that under this ownership our football club continues to be stripped of its rich history, identity and connection to its supporters. We appreciate everyone’s opinions on whether today is the right time or occasion. However, we’ve been very clear that the line has been crossed and we must continue to amplify our message against this ownership as we move towards the summer. Protest Details: ⬇️ 🪧 Black Sheep Coffee, Wembley Way
🗓️ 16.05.26
⏰ Arrive: 13:00
⏰ March Starts: 13:30 We march behind one unified message. BLUECOOUT UpTheChels
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🚨 TOMORROW’S PROTEST DETAILS 🚨 We have been contacted by the Met Police who have asked that supporters attending the protest march prior to the FA Cup Final gather at Black Sheep Coffee beside Wembley Park Station. Tomorrow represents one final opportunity this season to send a powerful message directly to the ownership. We gather not just to protest, but to come together as Chelsea supporters, enjoy the occasion and march collectively under one unified message against an ownership many believe hold little regard for supporters or the identity of Chelsea Football Club. The visuals tomorrow will be powerful. The world’s media will be there. Let’s make sure the message is impossible to ignore. Protest Details: ⬇️ 🪧 Black Sheep Coffee, Wembley Way 🗓️ 16.05.26 ⏰ Arrive: 13:00 ⏰ March Starts: 13:30 We march behind one unified message. BLUECOOUT
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The bigger picture is that the current owners of Chelsea Football Club are not fit for purpose. If supporters agree with the principle of taking action against the ownership, as we believe many do then walking up Wembley Way tomorrow prior to the FA Cup Final really shouldn’t be an issue. We’ve heard plenty of noise around “supporting the team on cup final day” so let’s put that narrative to bed right now. We will ALWAYS support the team. This protest is not aimed at the players. It’s aimed at the people running this football club into the ground. Framing it any other way is, in our opinion, is shortsighted. Let’s rewind 11 months. Club World Cup winners. Fast forward to now: ✅ 9th in the league ✅ Unlikely to have European football next season ✅ A CWC winning manager resigns. The second manager to do so under Blueco ✅ Compliant Liam sacked ✅ Kinetic Cal leading the side into an FA Cup Final ✅ Player unrest across the squad ✅ Ticketing policy controversy ✅ Damning CST surveys & statements ✅ Rival managers laughing in our directors box  ✅ Record financial losses at club and holdco level. ✅ Sporting directors handed 60% pay rises despite catastrophic failures Tomorrow the world’s media will descend on Wembley and they will cover the protest.  We have one more opportunity this season to send a powerful message directly to our OWNERS that enough is enough. BluecoOut
"I genuinely believe that relegation is possible for a club like us." @tabuteauS speaks to @NotAProjectCFC ahead of FA Cup final protests as they fear Spurs-like spiral under BlueCo ownership #CFC trib.al/clmzIaV
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The momentum is building ahead of Saturday’s HUGE protest march at Wembley. @dmacook recently spoke with @johncrossmirror at the Mirror about the growing anger amongst Chelsea supporters, the continued erosion of the club’s identity and why fans are mobilising against Blueco ahead of the Cup Final. Take a read below ⬇️ mirror.co.uk/sport/football/… BluecoOut
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We look forward to replicating the scenes and momentum generated from our last protest march prior to the United game back in April when we march again at Wembley on Saturday. The momentum is building and more supporters are beginning to recognise the importance of standing together to protect the identity and future of Chelsea Football Club. Protest Details: ⬇️ 🪧 Wembley Way
🗓️ 16.05.26
⏰ Arrive: 13:00
⏰ March Starts: 13:30 BluecoOut
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The ever transparent distraction tactics have started. It’s all by design. We march against this shambolic ownership at Wembley on May 16th prior to the cup final. 🪧 Wembley Way 🗓️ 16.05.26 ⏰ Arrive: 13:00 ⏰ March Starts: 13:30 BluecoOut
As we build up to yet another iconic protest march at Wembley prior to the Cup Final on Saturday, there’s already a huge amount of noise surrounding the managerial hot seat at Stamford Bridge. Xabi Alonso is the name currently on everyone’s lips. At any other point in my life as a Chelsea supporter, I’d be genuinely excited by the prospect of one of the brightest managerial talents in football and someone many of us grew up admiring taking charge of our club. Unfortunately, in the current environment, with this ownership and sporting structure in place, I have little to no faith that an appointment like that would ever be given the autonomy required to succeed at an elite football club. The current structure simply is not fit for purpose and is not conducive to a serious sporting environment. I’m sure there will be plenty more noise around Alonso in the lead up to the Cup Final. That’s how they operate. Probably more noise around managerial links than the final itself. Distract. Brief. Deflect. Attempt to dilute the growing anger amongst supporters ahead of another major protest. This movement isn’t just about results. It isn’t just about players, cup finals, league positions, European football, former managers or potential new ones. It’s about the continued erosion of Chelsea Football Club’s identity. It’s about holding an ownership to account that operates with minimal consideration for supporters. It’s about pushing back against policies that continue to damage match going culture. It’s about highlighting the fundamental failings of a sporting leadership team that continues to execute a failing model with zero accountability. It’s about not wanting rival managers paraded around the directors box whilst fans are treated with contempt through managed briefings and media narratives. Most importantly, it’s about taking back the football club that has been central to many of our lives for as long as we can remember. It’s vitally important supporters look beyond the instant gratification a new manager or signing may temporarily provide and instead ask the deeper question of why this football club continues moving further away from what made it special in the first place. We want our Chelsea back. And we march on Saturday at Wembley. 🪧 Wembley Way 🗓️ 16.05.26 ⏰ Arrive: 13:00 ⏰ March Starts: 13:30 Banners: BLUECO OUT Message: BluecoOut
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A protest update from @CFCJacob90 about Saturday’s protest. 🪧 Wembley Way 🗓️ 16th May 2026 ⏰ Arrive for 13:00 ⏰ Protest March starts at 13:30 In addition @dmacook and @CFCJacob90 will be joining @henrywinter on @Talksport to discuss the protest march on Sunday following the FA Cup Final.
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Excited to confirm that @CFCJacob90 and @dmacook will be joining the @ChelseaFanCast this evening at 8pm to discuss the Cup Final protest march and the in stadium action we will be taking at Stamford Bridge against Spurs a few days later. Please take some time to listen. I’m sure if there are any questions around the movement, the protests or the concerns supporters have with the direction of the club, @StamfordChidge will be happy to put them to us during the pod.
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Protests do work. Weak consultation doesn’t. Fans need to stand up and turn up. Together, in numbers, supporters can make a difference. We march together AGAIN at Wembley, the home of football, against those who are anti football and eroding the identity of our club. BluecoOut
Liverpool have scrapped plans to increase ticket prices in each of the next three seasons after protests from supporters ⬇️ Full story below thetimes.com/sport/football/…
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🚨Statement🚨 We agree with much of what the @ChelseaSTrust have said here. The growing anger amongst Chelsea supporters stretches far beyond ticketing changes. What we are witnessing is the continued destruction of Chelsea Football Club’s identity under an ownership and hierarchy that operate with brazen arrogance, total detachment and complete disregard for match going supporters. Fans are repeatedly told they are being “consulted”, yet the tangible outcomes that genuinely benefit supporters remain minimal at best. The trust between the club and its fanbase is completely broken. The club would also be wise to think long and hard about the implications of any ticket price increases and the irreparable damage that could do to what little trust remains amongst minimal sections of the fanbase. That is why @NotAProjectCFC will continue to protest. We will continue to hold the club to account. We will continue to put the views of our fans first. We will continue to fight for our beloved Chelsea Football Club. Join us on Wembley Way before the FA Cup Final and at Stamford Bridge against Tottenham as we continue to send a clear message to this ownership and sporting structure. BluecoOut.
Chelsea FC’s proposed introduction of balloting has been overwhelmingly rejected by many matchgoing supporters. A statement from the Chelsea Supporters’ Trust.
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🚨 PROTEST ACTION ANNOUNCED 🚨 Following our recent protest alongside Strasbourg fans and the impact of the Blueco Out digivan, we are now confirming further action at TWO key games before the end of the season. 🏆 FA Cup Final vs Manchester City 📍 Wembley Way 📅 Saturday 16 May ⏰ 13:30 Join us for a protest march from Wembley Park Underground station to the stadium before kick off. A large banner will lead the march, focusing not just on Blueco, but also the sporting directors. 🏟 Chelsea vs Tottenham (Home) 📅 Tuesday 19 May ⏱ 22nd minute We are taking action inside the stadium. Stand up when the clock strikes 22 minutes (if able), turn your backs on the pitch for one minute and join the chant: 🗣 “We want our Chelsea back” ❗ This goes beyond any manager ❗ We have no faith in the current ownership or sporting leadership. ❗ We are not interested in words. Only actions These protests will continue beyond this season until change is forced. We will also be launching a crowdfunding page to support future action. Together, we can get our club back. Up the Chels #BluecoOut
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🚨An important read🚨
Dear @ebehdad RE: The Conflict of Perverse Incentives I want to be fair to you. You had less than a month to structure a complex billion pound transaction, so some mistakes were always going to happen. But the mistake I’m describing isn’t an execution error. It’s a conceptual flaw baked into the deal from day one, and it has permanently poisoned your strategic position. You built a structure with three stakeholder groups, and you only have a fiduciary duty to one of them. That was always going to end badly. Let me explain why. A man came to you and said he had £300m and wanted to buy a business for £4.2bn. Two of his mates would chip in £300m each. You lent him the rest. To their credit, they’ve been matching cash calls ever since. But here is what you actually agreed to: you needed Boehly’s money, which meant Boehly got something in return. What he got was influence over the sporting operation. And the first thing he did with it was sack Thomas Tuchel so he could have his dressing room access. That decision, made to protect your financial relationship with a co-investor who couldn’t actually afford the asset, is what set everything else in motion. Roman left you a blueprint. He won trophies, built a global brand, and maintained a fair value that always exceeded his cost basis. Central to that was Cobham. Fans across England sing “he’s one of our own” for a reason. That bond between a club and its homegrown players is not sentiment. It is enterprise value. You dismantled it. You sold the graduates and killed the pipeline, not because it made sporting sense, but because your financial model required short term asset monetisation over long term brand construction. You have now spent more on transfers than any ownership group in the history of football. Chelsea are currently 9th. Below Brentford. Below Brighton. That is the sporting output of your model, and those fans who sang “he’s one of our own” have noticed. Here is where your conceptual flaw becomes permanent. Boehly has £100m of interest accrued and payable to Ares. You have at least £600m sitting in the Cayman Islands, accruing and payable to COP III. Across the group the interest bill is approaching £400m this year. That means you have no choice but to run this club for one purpose: to make debt service payments. Managing a football club to pay interest has never worked in the history of this game unless you’re Manchester United. Your problem is that you don’t have their revenues. So you are flipping players to fund cash flow. There will be no properly experienced signings. No manager with real authority. No trophies. You’re caught in a sell-to-buy death spiral and fans have worked out exactly what is happening. If you’ve made it this far in my letter, this is the part I’d encourage you to sit up and focus on. You need the fans more than they need you. Every day more of them are learning what this structure actually means for the club they love, and they are making a rational decision: do not buy the brand of an owner who is just here to pay interest. Your perverse incentive is to balance the books, manage the asset, and extract the best possible valuation before the debt matures. Their perverse incentive is to make sure you never get there, because the only exit that actually serves their interests is Ares foreclosing and forcing a sale to someone who can run this club properly. Think about what that means. The fans who generate the revenue you need to service your debt are now rationally incentivised to undermine that revenue. You created a structure where your key stakeholder group is rooting for your creditor to take the club from you. That is not a communication problem or a PR problem. It is a structural conflict with no resolution inside your current ownership model. I’m not sure what the long term prognosis is for a business in that position. But I think you already know. Yours truly, bf
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Image of the day! Thank you to everyone who sent in their images. A great win which means another trip to Wembley. Let us know in the comments what you’d like to see at the final.
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NotAProjectCFC retweeted
Replying to @NotAProjectCFC
Currently circling The Torch by the stadium
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