- rebranding before knowing why nobody understood the old brand
- assuming partners will market you properly without a thorough co-marketing plan, SOW, & measurement
- using grants as CAC then acting shocked by mercenary behavior
- treating support like a cost center instead of conversion engine
- viewing conferences as a gtm strategy instead of a pipeline checkpoint
- ignoring SEO and lifecycle email because “we’re crypto, not saas”
- paying for shill threads instead of shipping case studies and customer proofs
- copying the leading protocols' meme palette and calling it brand
- pasting the same content to every channel instead of programming each one
- still?? spraying partner logos with zero shipped integrations or joint stories
we need to talk about the things in crypto marketing that still make zero sense:
- thinking you can grow a protocol without a brand
- announcing your latest update with a thread and praying for virality
- still confusing engagement farming with storytelling
- involving marketing 3 weeks before launch
- treating social like an afterthought while your competitors build narrative monopolies
- spending $2M on incentives and $0 on explaining why you matter
- thinking "vibes = marketing" (it helps, but it’s not the whole job)
- believing good tech sells itself (especially in a bear)
- shipping with no clear message, no strategy, no distribution, no use case, and no reason to care
- saying “we’ll figure out our positioning later” (you won’t)