As some studios shutter or outsource their home video units, Lionsgate launched a boutique Blu-ray label, churning out special editions with bespoke features and artwork. Why?
The decline of Blu-ray sales slowed dramatically in 2025 thanks to collectors and Gen Z's embrace of "the new vinyl," marking the perfect moment for a still-risky gamble.
From
@DrewTailored, this is the story of how Lionsgate Limited got started, how the company picks which titles to spotlight and how, despite the odds, it remains a profitable unit.
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