Open Market is a podcast about building companies in the advertising industry co-hosted by Eric Franchi and Joe Zappa
Joined June 2025
- Tweets 18
- Following 5
- Followers 13
- Likes 23
4 Photos and videos
A French DJ moves to Brooklyn to make audio ads perform better.
Arthur Larrey of Audion joins Joe and Eric on Open Market to talk performance audio, AI-generated creative, U.S. expansion, and why your radio ad probably does not belong in someone’s AirPods.
Links in comments
3
1
3
1,361
Cowboy @ericfranchi lasted exactly one episode before French @joe_zappa appeared.
The Open Market cinematic universe is expanding faster than expected.
Thanks again to Arthur Larrey of Audion.
🤠🐎 ➡️ 🥐
Watch here: youtu.be/rx4wfKBU5-c
Listen here: open.spotify.com/episode/0nE…
1
3
749
The @nyknicks are basically every media company’s dream: emotional damage, recurring engagement, viral clips, and a fanbase that keeps coming back no matter what.
Is the secret great content, great distribution or just decades of shared trauma?
0%
Great content
0%
Great distribution
100%
Decades of shared trauma
1 votes • 6 days
1
19
Jun 10
This is 100% correct. I said this on your pod two years ago!
1
54
Open Market Podcast retweeted
Jun 5
We hired an intern and a producer for the @OpenMarketPod
Enjoy your weekend, folks!
2
1
13
792
Open Market Podcast retweeted
11 Jun 2025
This week on Open Market, I shared 3 marketing tips with @ericfranchi:
1. Don't chase shiny objects.
2. Respond to credible, repeated criticism
3. Adtech X/LinkedIn is an echo chamber. It echoes... to your customers.
Listen on Spotify, Apple, or YouTube.
3
1
11
551