The Positionless Marketing Platform
Joined January 2012
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Don’t just hear about it—experience it. 👀The Optimove Zone at #OptimoveConnect2025 is where CRM marketing comes to life. Interactive demos, hands-on experiences, and live gamification—all in one place.
Looking for fresh ideas? This is the place. Swing by🚀 #CRMMarketing
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"Positionless has always been a winning strategy—in sports, theatre, aviation... and now, in marketing. It’s fueling the rise of the super worker," said our CEO at #OptimoveConnect2025. Pini explored why this shift is happening, and why those who embrace it will lead the way.
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And we’re off! 🚀 #OptimoveConnect 2025 is officially live! Over the next two days, we’re diving deep into the future of CRM marketing, AI-driven personalization, and how Positionless Marketing is becoming a movement that changes the game. If you’re here, let’s connect!
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Optimove retweeted
17 Mar 2025
@AltenarB2B has integrated @Optimove's Opti-X platform to enhance how sports betting operators engage with players. Read the full update here - igamingenquirer.com/altenar-…
#igaming #sportsbetting #technews #bettingindustry #optix #altenar #optimove #ai #smartsearch #playerengagement
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Optimove retweeted
17 Mar 2025
@AltenarB2B integrates @Optimove Opti-X platform to deliver enhanced personalised content
soloazar.com/en/category/spo…
#PersonalizaciónGaming #OptimoveAltenar #InnovaciónDeportes #ExperienciaApuestas
#SoloAzar #News
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Optimove retweeted
14 Mar 2025
London is calling! 🇬🇧 Come find us at @Optimove Connect on 19-20 March to find out how Enteractive can help you unlock new revenue streams by re-engaging lost #CRM audiences through personalised, one-on-one conversations.
Let's chat. Connect with us → tiny.cc/rubd001
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If this Chaplin scene reminds you of your #marketing, there’s a better way. 🎥 It’s called #Positionless Marketing—breaking free from assembly-line processes to deliver smarter, faster, and personalized campaigns in real time. Learn more from our CEO ➡ hubs.la/Q03btKFZ0
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Your data tells a story. Are you listening, or should we get #Milchick? 👀In #Severence, Mark S. and the team search for anomalies—just like brands analyzing data for hidden insights. So, what’s your data hiding? How can you use it to stay ahead? ⬇️ hubs.la/Q03btPKX0
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Marketing is evolving—are you? At #OptimoveConnect2025, our CEO Pini Yakuel will explore how marketers can break free from the old marketing assembly line and reach their full potential with #Positionless Marketing. Join the movement. Secure your spot! ➡️ hubs.la/Q03btLP10
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It wasn’t long ago that we witnessed the Caitlin Clark effect—a generational talent who didn’t just break records, she drove a 540% surge in #MarchMadness bets 🏀 Remember this story? ⬇️ hubs.la/Q03bjP1r0 #indianafever #wnba #CaitlinClark
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Só no Brasil: Durante uma entrevista no #SBC Summit Rio sobre as oportunidades no recém-regulamentado mercado de #iGaming… surge uma dançarina para celebrar o Carnaval! Confira a visão de Felipe Costa Nadalini sobre o tema (com dança e tudo!) aqui: hubs.la/Q03bm5X30.
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Average bet amounts on men’s 2024 #MarchMadness games declined over time 📉 As the tournament progressed, the avg. bet amount fell steadily, dropping to just 30% of its Round of 64 level by the Final. More insights & analysis: hubs.la/Q03bhlnf0
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What will #marketing look like in 2035? 🤔 Renowned Futurist and award-winning author Nik Badminton (@NikolasFuturist) will explore this at #OptimoveConnect2025, 19-20 March in London in his keynote. Join us to future proof your marketing. Last tickets ➡ hubs.la/Q03bhpb10
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Men’s #MarchMadness still leads in betting volume, but the gap is closing ⏳For every 1 bettor on a women’s game, there were 2.29 bettors on a men’s game. But total bet count showed an even bigger gap—9.72 📊 More insights & analysis: hubs.la/Q03bhtmH0
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She shoots, she scores—a 22x jump in bets on the 2024 Women’s #MarchMadness Final! 🏀🔥We dug into the data from 4M players and found a massive shift—betting on the Women’s Final skyrocketed compared to the Round of 64. More insights and analysis: hubs.la/Q03bhvp10
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More tech doesn’t mean more efficiency. The game-changer? Knowing how to use it. Join @KindredGroup's Rachel and Georgi at #OptimoveConnect2025 as they share the brand's transformation into a data-driven, high-performance marketing machine. Last tickets ➡️ hubs.la/Q03b34-40
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The man swam the North Pole.🥶Who better than @LewisPugh to prep us at #OptimoveConnect2025 for marketing’s biggest challenges? A UN Ocean Advocate, he’s conquered the English Channel & Red Sea—pushing limits to drive change. Last tickets ➡️ hubs.la/Q03b2_L30
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Loyal customers aren’t found—they’re made. How? We reveal 7 best practices to turn one-time shoppers into lifelong fans—from AI-driven #personalization to #omnichannel engagement. Lasting #loyalty starts here ➡️ hubs.la/Q03b2-5N0
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#LiveBetting moves fast—your #marketing should too. #OptiLive personalizes in-play betting by delivering real-time, AI-driven offers based on each player's behavior, increasing engagement when it matters most. How does it work? Find out here ➡️ hubs.la/Q03b2_4m0
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#SuperBowl betting took a sharp turn this year. 📊 Only 35% of bets were parlays— significantly down from last year. @EilersKrejcik just dropped their U.S. Sports Betting Market Monitor for February 2025, packed with insights. ⬇️💪
Get the report here ➡️ hubs.la/Q039GLyd0
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