The Outdoor Media Association (OMA). The industry body representing most traditional and digital outdoor media in Ireland
Joined July 2024
- Tweets 36
- Following 106
- Followers 17
- Likes 63
31 Photos and videos
2 Apr 2025
🚀 Want to build trust fast? Think Outside!
Big, bold, and unmissable – OOH make brands feel established, credible, and real. No skips, no blocks, just pure impact.
Don’t believe us? Here’s the facts from @TalonOOH_Ire
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26 Mar 2025
New research from @PMLGroup & Ipsos B&A shows 66% are more likely to remember a brand when they see it while shopping. Context matters—OOH ads work because they meet people in the moment. #Marketing #OOH #BrandRecall
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13 Nov 2024
#WisdomWednesday Black Friday Weekend kicks off Nov 29! Research from PML Group & Ipsos B&A shows OOH ads like billboards & bus shelters are key for deals:
#BlackFriday #CyberMonday #OOH
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6 Nov 2024
🌟 #WisdomWednesday, this week @TalonOOH_Ire highlighting the power of creativity in action!
✨ Boost brand recognition speed by 5.9x
❤️ Amplify emotional response by 120%
🛍️ Drive purchase intent by 176%
#CreativityInAction #BrandImpact
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30 Oct 2024
#WednesdayWisdom from @PMLGroup iQ study with Ipsos B&A: OOH advertising builds brand identity and trust with 24/7 visibility, reaching people as they commute, shop, and socialise. 📈 #OMA #OutdoorAdvertising #Research
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23 Oct 2024
#WisdomWednesday brought to you by @TalonOOH_Ire - Christmas is approaching a time when everyone is OUTSIDE 🎄
With #OOH, advertisers can reach audiences wherever they are during the festive period:
🚗 Travelling to see family
🚆 Commuting to work & play
🛍️ Christmas shopping
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4 Oct 2024
#FeatureFriday with @GlobalNIreland It’s October and officially #SpookySeason, which can only mean one thing…Europe’s biggest #Halloween festival is back! 👻🎃 @DerryHalloween uses these scarily impactful Supersides to raise awareness! #OMA
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3 Oct 2024
#ThrowbackThursday ✨ @TalonOOH_Ire are looking back at @CocaCola bold Christmas takeover of Dublin City Centre and key retail spots. Their multi-environment campaign strengthened the brand’s festive association with eye-catching takeovers and striking wraps #OMA #oohadvertising
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11 Sep 2024
#Wednesdaywisdom Talon’s consumer behaviour research, 32% of shoppers are starting their holiday shopping in September and October. Whether it’s guiding consumers to store or sparking curiosity to drive online, OOH is the perfect way to capture attention!
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5 Sep 2024
🚀 #Throwback to 2013 when Lynx took advertising to new heights—literally! 🧑🚀 Remember the campaign that turned people into astronauts? Lynx set up a digital bus shelter that transported consumers to space, giving them a taste of the extraordinary. 🌌 🌠 #LynxSpaceAcademy #DOOH
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5 Sep 2024
#wednesdaywisdom from @PMLGroup IMPACT Attention study revealed 84% of people think OOH is an appropriate and effective platform for brands to communicate sustainability messaging 🍃
#outdooradvertising #OMA #Sustainability
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2 Sep 2024
#FeatureFriday 💫 with @jcdecauxireland 🚲 dublinbikes is rolling out an amazing student offer using #OOH – the ideal way to connect with the community. This eye-catching campaign will surely catch the eyes of students all over Dublin.#DOOH #outdooradvertising
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28 Aug 2024
This week’s #wednesdaywisdom brought to you by @talonire
🎃👻 Halloween is creeping up, so are our audience numbers! 🧟♂️ outdoor events, spooky attractions, and all things autumn, more people are out and about the perfect timing to captivate your audience with eye-catching OOH
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21 Aug 2024
#Wednesdaywisdom ✨PML IMPACT Attention study found that 61% of people said OOH ads influenced their buying decisions 🛒
This supports the findings from the UK Out of Home body Outsmart’s ‘The Last Window of Influence’ study! #OMA #Outdooradvertising
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15 Aug 2024
Creativity at its finest! We're absolutely loving this campaign from Specsavers—truly pushing the boundaries. Keep an eye out for it on the streets... or maybe you should! 👀✨#CreativeCampaign #Specsavers #OutOfTheBox #OMA
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8 Aug 2024
#ThrowbackThursday we're flashing back to 2012. "The Dark Knight Rises" was one of the most anticipated films of the year, the OOH campaign had to be just as epic. To earn as much KAPOW as possible, a Luas was wrapped along with numerous Luas columns in key hotspots across Dublin
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7 Aug 2024
#WisdomWednesday PML Group’s IMPACT Attention study with Ipsos B&Arevealed 74% of respondents who caught a glimpse of an ad that interested them on digital screens would wait for that ad to replay to see it a second time to find out more.
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6 Aug 2024
💫 #TipTuesday 💫 Take OOH ads to the next level with interactive elements that you cant resist!
📱QR Codes and AR Magic
🎯 Games and Challenges
#interactiveads #OMA #outdooradvertising #Engageandplay #funmarketing
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2 Aug 2024
Feature Friday 💫 brought to you by @JCDecauxIreland. @Flogas – The Energy Behind Team Ireland 💚
Just in time for the Paris 2024 Olympics Games, Flogas utilises the flexibility of #DOOH retail mix packs to ignite support for Team Ireland 🇮🇪🥇 Planned by @PMLGroup
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31 Jul 2024
#BacktoSchool. This year, it's all about OOH's #ACES Audience, Creative, Effective, Sustainable. Getting to know the back-to-school audience is more important than ever with the shopping landscape having evolved over the last year. August is the most important month for shopping
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