Your company probably needs a Reddit strategy before it needs another blog post.
And that's a little uncomfortable to admit. 👀
Most content teams are still operating with a 2019 playbook:
✍️ Publish article
📊 Measure traffic
🔄 Repeat
Meanwhile, entire buying decisions are being influenced somewhere else.
Reddit.
Not because it's new.
Because it's trusted.
We recently came across a fascinating framework from Reddit strategist Jonny Waite 🚀
His recommendation wasn't:
"Spend more money on Reddit ads."
It was something much more interesting.
Step 1:
Claim your brand subreddit before someone else does.
Step 2:
Build credibility before promotion.
Step 3:
Create discussions AI systems can discover and reference.
Step 4:
Run AMAs that become searchable knowledge assets.
Step 5:
Track AI visibility, not just impressions.
That last point might be the biggest takeaway.
Most marketing dashboards are measuring:
📉 CPM
📉 CTR
📉 CPC
Very few are measuring:
🤖 How often are we being surfaced by AI?
🤖 How often are our discussions being referenced?
🤖 Are we becoming part of the answers people receive?
The next generation of brand visibility isn't just about being found.
It's about being referenced.
That's a very different game.
The companies winning over the next few years may not be the loudest.
They may simply be the most cited.
And platforms built around genuine conversations have an advantage there.
We think Reddit is moving from "community platform" to "knowledge infrastructure."
Most marketers haven't updated their strategy accordingly.
Credit to Jonny for spotting the trend early.
Are brands underinvesting in Reddit right now?
Or is the hype getting ahead of reality?
👇 Let's debate.
Link in comments.