Ken's right, and it cuts both ways.
The tenant fears rent jumps. The landlord fears flat rent while taxes, insurance, and upkeep keep climbing.
Each is exposed to rent moving the way they don't want. A market lets you take the other side of your own risk.
That's the kind of housing risk Parcl is built to let you take a side on.
Good tenants. Same rent. 7 to 8 years.
Sounds great. Until you look at the expenses.
Utilities up. Property tax up. Property management up. Insurance up. Everything up.
If rents stay flat while expenses rise, cash flow shrinks every single year. It has to.
And after 7 to 8 years of no increases, that rent could easily be $100, $200, $300, even $400 below market.
That is not loyalty to the tenant. That is a slow bleed on the asset.
The right move is simple. At lease renewal, raise the rent by a small amount. Keep it under market rate. Tenants expect it. It keeps the business alive.
Small steady increases over time beat a decade of silence followed by a massive gap.