This is huge.
We rewrote our JD and had >2x the number of applications.
~50% of people specifically brought it up as a reason that they applied.
1. Copywrite job ads
Most job posts are written like itβs 1995 --
When employers still had leverage.
That time is over.
Craft job postings that:
β’ have clear and exciting writing
β’ speak to the employeeβs emotions/desires
β’ sell the mission
β¦ to get candidates.