The first platform for buying media on CPS - Cost Per Second.
Joined July 2015
- Tweets 281
- Following 408
- Followers 223
- Likes 325
61 Photos and videos
31 Dec 2019
We’ve been quiet but busy as ever this year. Come take a look at how a few of our most successful campaigns shaped up: blog.parsec.media/our-best-a…
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Parsec retweeted
3 Jun 2019
The three🔑keys to winning with omni channel marketing, as shared by @Henkel's #KenKrasnow:
1⃣ single view of consumer
2⃣ elevated experience
3⃣ agile ways of thinking
Q&A Moderated by @ParsecMedia's @zkubin! #BISummit
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Parsec retweeted
21 May 2019
Analyzing coverage, clutter, and duration, Adelaide has three new metrics for quantizing attention: attention units, attentive reach, and minimum effective dose.
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Parsec retweeted
21 May 2019
"There are more ways to under-expose someone than over-expose them." @guldi, as told by @adamheimlich
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Parsec retweeted
21 May 2019
Unless this A train continues to flummox me, I’m attending an interesting conversation on new metrics with @ParsecMedia and its spinoff Adelaide.
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Parsec retweeted
21 May 2019
.@AdMonsterGavin is learning about the "Quality Metrics" at an event with Adelaide, @linkedin, @ParsecMedia
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Parsec retweeted
8 May 2019
Attention—it's what all the hip advertisers are optimizing to these days @ParsecMedia @AdMonsters admonsters.com/optimizing-at…
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Parsec retweeted
6 May 2019
Consumer attention metrics now used to optimize campaigns @ParsecMedia bit.ly/2ZZvqL0 @lauriesullivan
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@adamheimlich @ParsecMedia assesses historical measures of attention to predict future attention levels, using AI/ML
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20 Feb 2019
On the heels of @Digiday reporting that outstream video is a dumpster fire, @guldi has some more justifiable fuel for the flame... medium.com/@guldi/your-quart…
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Some buyers are concerned they’re not always getting an accurate look at how their outstream video ads are performing trib.al/Hpfh8B1
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Parsec retweeted
13 Feb 2019
After a great week in @WhistlerBlckcmb with this gnarly crew, I came home to an awesome swag box from @zkubin and the @ParsecMedia team! TY!! #timeteam #endcpm
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Parsec retweeted
12 Feb 2019
Without trust and authenticity representing your brand in #InfluencerMarketing you will waste $ and fail. #BISummit insights from @relay_go @republicwirelss @ParsecMedia #DigitalTransformation #CelebrityBrandImpact
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8 Feb 2019
Hey @RoryOFlaherty 👋. We've heard some pretty amazing things about the media team at Mekanism recently...like 🔥 things. How about some time with the #timeteam at Parsec? We can talk ⏱️, 🤳 and maybe even 🇮🇪?
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Parsec retweeted
29 Jan 2019
Legit question for anyone in advertising.
If you even have an inkling that somone might not have full attention on your ad, why even spend the money for it?
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Parsec retweeted
16 Jan 2019
Dear @ParsecMedia, who do I need to see about securing an ENDCPM t-shirt? Brilliant. To @joemarchese @thedavidlevy - their positioning sounds familiar, check it. #ATTENTION #media #metrics #engagement
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14 Nov 2018
Capitalizing on time-based data, brands can generate insight from 100% of the consumers exposed to their creatives—and in doing so can start to reach those consumers in more meaningful and sophisticated ways.
bit.ly/2Doj2M2
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Great panel on Mobile, Video and Content, future of media @kiphavel @USrHealthcare #KennethRader @CarnivalCruise #AimeeSchmalzle @RyderSystemInc @tberenson @ParsecMedia #BISummit Thank you @Brand_Innovator
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