Steve - Chief Marketing Officer of
@cryptocom is stepping down from his role and continue as advisor.
During his 6 years with cryptocom these are the biggest marketing spending contributed to his name:
1⃣Cryptocom Arena naming rights - $700 million.
2⃣Matt Damon Fortune Favors the Brave campaign - $100 million.
3⃣UFC partnership - $175 million.
4⃣Formula 1 global partnership - $100 million.
5⃣FIFA World Cup 2022 sponsorship - estimated $40 million.
6⃣Paris Saint-Germain partnership - $34 million.
7⃣Philadelphia 76ers sponsorship - multi-million undisclosed.
8⃣Cryptocom Miami Grand Prix title sponsorship - $10 million .
9⃣Aston Martin F1 team sponsorship - multi-million undisclosed.
Total marketing and partnership spend under his leadership - over $1 billion.