CTV has a proof problem. Most campaigns can't connect ad exposure to actual sales, so marketers are left defending budgets with metrics that don't hold up in a boardroom. Performance CTV is our answer to that. It's built on real purchase data, and it's designed to show you exactly what your #CTV spend is actually driving. See how it works in 30 seconds. #ctvadvertising #performancemarketing

Marketing is no longer grading its own homework. As executive scrutiny increases, marketers are being asked tougher questions about profitability, incrementality, and what's actually driving growth. Join Melissa Racklin (PebblePost), Lauren Price (COS), and Steph Laures (Todd Snyder) at @CommerceNext for a candid discussion on how retail leaders are redefining marketing accountability in 2026. We'll cover: • Why reported performance and business impact aren't always the same thing • How leading brands are approaching testing, incrementality, and measurement • The balance between short-term efficiency and long-term growth 📍 CommerceNext | NYC 📅 Tuesday, June 23 | Day 1 🕝 2:30 p.m. ET | Breakout Session 1, Track C Hope to see you there! #CommerceNext #retailmarketing #PerformanceMarketing

Here's what most marketing platforms won't tell you: they're working from educated guesses. Probabilistic signals. Inferred intent. PebblePost works from $100 billion in actual transaction data from hundreds of leading brands. What people bought, when they bought it, how often they buy, and which brands they buy from. Layer in real-time intent signals, and the picture changes entirely, including who you target and how you measure and optimize. You're reaching actual buyers, not just people who look like them. That's the difference between modeling purchase behavior and knowing it. How much of your current strategy is built on the former? #performancemarketing #adtech #ctv #directmail

"The future of CTV is outcome-driven, privacy-safe, and measurable." That's the shift we're seeing across the industry. Marketers are demanding more transparency into performance, stronger #incrementality methodologies, and a clearer understanding of what's actually driving revenue. 🎥 In under a minute, Amit Nigam shares why accountability is becoming the defining characteristic of the next era of #CTV.

Going to @CommerceNext? Here are two ways to connect with our team, including a chance to win a designer Loewe handbag! 👜 📍 Visit us at Booth 365 • Learn how retailers are using cross-brand transaction data to drive incremental revenue across CTV and Programmatic Direct Mail. • Enter our raffle for the opportunity to win a Loewe handbag! 🗓️ Attend our breakout session Marketing Accountability in 2026: What Retail Leaders Need to Measure Now Day 1, Breakout Session 1, Track C 2:30 p.m., Tuesday, June 23 Join leaders from COS, Todd Snyder, and PebblePost as they discuss: • The growing gap between reported performance and business impact • Why incrementality and transaction-level measurement are becoming essential • How retailers are balancing short-term acquisition goals with long-term growth See you in NYC! 👋 #commercenext #retailmarketing

Back-to-school spending is expected to reach $128B, yet most marketers are still targeting devices instead of the households making purchase decisions. That's a problem when purchase decisions unfold across multiple people, devices, and months. Our new ebook explores: 📚 Why device-level targeting struggles during long buying cycles 📚 How household identity creates a more durable view of purchase intent 📚 Why transaction data enables stronger targeting and measurement Get your free copy: 2721609.fs1.hubspotuserconte… #performancemarketing #marketingstrategy #retailmarketing

CTV measurement is facing rising scrutiny. As budgets scale, marketers are pushing beyond platform-level attribution toward incrementality that holds up in the boardroom. In our June 4 webinar with @adexchanger, we’ll unpack how teams are separating attribution from causality and building more credible ways to measure CTV outcomes. 🔓 A key unlock: cross-brand first-party transaction data. When CTV ad exposure connects to real purchase behavior across commerce environments, incremental revenue impact becomes clearer and far more actionable. Register to learn more: bigmarker.com/AdExchanger/pr… #ctv #ctvadvertising #adtech

BBQ with the Brand Partnerships crew 🤩 Wishing everyone a fun-filled Memorial Day weekend!

CTV measurement is entering a new era of accountability. As executive scrutiny increases, marketers are being asked tougher questions: • Is #CTV driving measurable revenue growth? • Which investments are actually performing efficiently? • How much lift was truly incremental? Join leaders from @adexchanger and PebblePost for a conversation about how marketers are moving beyond traditional attribution models and building more credible approaches to measuring CTV performance. We’ll cover: ✔ Why traditional CTV reporting is under pressure ✔ Attribution vs. incrementality ✔ What executive-ready measurement frameworks look like ✔ How marketers are connecting CTV exposure to real business outcomes 📅 Thursday, June 4 ⏰ 11 a.m. ET Register here: bigmarker.com/AdExchanger/pr… #ctvadvertising #performancemarketing

The next edition of The Lift arrives on Wednesday 👀 Here's what's on the docket: 🏠 Why back-to-school performance depends on household-level targeting 📊 What stronger identity signals unlock across targeting and measurement 📺 How brands are connecting CTV ad exposure to real incremental revenue Subscribe here: pebblepost.com/subscribe-to-… #marketingstrategy #advertising #ctv

Most CTV reporting stops at impressions, views, and completion rates. But when budgets tighten, and finance gets involved, those metrics don’t answer the question that matters most: Did the ad drive sales that wouldn't have happened otherwise? 🎥 In 45 seconds, Will Harrington explains why incrementality is key for marketers under pressure to prove ROI, and why PebblePost starts with outcomes rather than proxy metrics. #ctv #ctvadvertising #performancemarketing

🕔 Only 2 more days until our fireside chat at eTail Connect East! Join us for "CTV's Accountability Era: How Retailers Are Connecting Exposure to Transactions." Steve Jones and Hannah Ohlson will explore how retailers are: 💡 moving beyond proxy metrics 💡 measuring true incrementality 💡 making faster, more confident optimization decisions Let us know if you'd like us to save you a seat! #ctv #ctvadvertising #retailmarketing #etail @eTailNews

Agent Week just wrapped at our NYC office, and the energy was 10/10 ⚡ Team members from Product, Engineering, TAM, Ops, and A&I spent the week prototyping AI-native workflows across data onboarding, audience activation, and reporting. The goal: cut out friction and move faster from data → activation → insight. Thanks to everyone who showed up ready to test, learn, and iterate together! 🤝 #adtech #performancemarketing #teamwork

eTail Connect East, here we come! 🌴 If you’ll be there, let us know. We'd love to say hi and have you join our fireside chat: Wednesday, May 13 | 5:00–5:30 p.m. "CTV’s Accountability Era: How Retailers Are Connecting Exposure to Transactions" Steve Jones and Hannah Ohlson will dig into how #CTV measurement is evolving as ROI expectations rise, and what it means for teams already investing in the channel. We’ll cover: • Why CTV is being held to a higher bar, and how measurement is catching up • How leading brands are connecting ad exposure to real transactions and incremental revenue • What to look for when evaluating CTV performance beyond proxy metrics See you in Miami! 👋 #ctvadvertising #performancemarketing #etail #etailconnecteast @eTailNews

CTV often struggles to earn budget because it can’t prove incremental value. A luxury cruise line decided to test that head-on, with a clear cost-per-booking target and zero tolerance for fuzzy measurement. With PebblePost, CTV could be measured in terms that the team actually trusts: incremental bookings and revenue. By using cross-brand transaction data to identify high-intent households and applying a true incrementality framework, CTV quickly earned its place in the cruise line’s media mix. The results beat its benchmark *and* changed how the channel was valued: • ~300 incremental bookings • $1M in incremental revenue • 12–18% below iCPB target • 12x iROAS (Lookalike) • 9x iROAS (Retargeting) If #CTV is still sitting in your branding bucket, this is a good look at what happens when it’s built to perform. Full case study: pebblepost.com/blog/ctv-adve… #ctvadvertising #performancemarketing

If you can’t identify the majority of your website visitors, you’re limiting scale and distorting performance. Because what you can’t see, you can’t reach, measure, or improve. That’s where many performance strategies quietly break down. Not at the channel level, but in the data layer underneath it. With an 80% match rate, something fundamentally changes: You’re no longer optimizing against fragments or partial signals. You’re working from a persistent, people-based view of your audience, grounded in real identity and real transaction data. This unlocks: • true audience expansion • efficient spend tied to actual buyers • measurement that holds up under executive scrutiny It’s the difference between marketing that looks good on paper and marketing that actually drives incremental revenue. #performancemarketing #identityresolution

We talk a lot about real outcomes. This is what real connection looks like. Over the last few weeks, our team came together in Colorado and New York City to connect and deepen our relationship with brand partners, like @HelloFresh, @BruMateTweets, and @FinishLine. It was a powerful reminder that the best ideas and the strongest partnerships don't happen in isolation. They're built in moments like these. #adtech #dreamteam #performancemarketing