Marketing is no longer grading its own homework.
As executive scrutiny increases, marketers are being asked tougher questions about profitability, incrementality, and what's actually driving growth.
Join Melissa Racklin (PebblePost), Lauren Price (COS), and Steph Laures (Todd Snyder) at
@CommerceNext for a candid discussion on how retail leaders are redefining marketing accountability in 2026.
We'll cover:
• Why reported performance and business impact aren't always the same thing
• How leading brands are approaching testing, incrementality, and measurement
• The balance between short-term efficiency and long-term growth
📍 CommerceNext | NYC
📅 Tuesday, June 23 | Day 1
🕝 2:30 p.m. ET | Breakout Session 1, Track C
Hope to see you there!
#CommerceNext #retailmarketing #PerformanceMarketing