@PeoplePattern profile picture
People Pattern @PeoplePattern

We use artificial intelligence to develop audience insights and people-based datasets with both probabilistic and deterministic data.

Joined January 2013
  • Tweets 2,635
  • Following 1,191
  • Followers 1,233
858 Photos and videos
Branded content and influencer marketing now reign supreme in the digital marketing landscape. marketingdive.com/news/brand…

Branded content, influencer marketing make up biggest slice of digital ad budgets

The need for advertisers to quickly move up and down the purchase funnel is driving a shift in budget allocations, an Advertiser Perceptions survey found.

marketingdive.com
COVID accelerated the shift to digital marketing. This year, digital ad sales will account for more than 2/3 of total spend. marketingdive.com/news/digit…

Digital ad sales to top two-thirds of total spend for first time in 2021, Magna forecasts

Ad spending is expected to grow 6.4% this year and reach $240 billion due to an economy buoyed by a new stimulus package, the decline of COVID-19 and the return of sports.

marketingdive.com
As we rethink audience segmentation for the modern era, the word to keep in mind is "flexibility." marketingtechnews.net/news/2…
Insights from a variety of CMOs on how marketing has changed in the last year. (Tip: everyone is tired of the word "unprecedented.") marketingdive.com/news/cmos-…

CMOs reflect on how COVID has reshaped marketing 1 year in — and what they would've done differently

As the U.S. rounds a key milestone, industry leaders dish on switching up strategy during the crisis and getting sick of words like "unprecedented."

marketingdive.com
Interesting campaign from @Pepsi going for granular targeting at scale. marketingdive.com/news/how-p…

Pepsi deploys customized voice-overs to balance personalization, reach in Zero Sugar push

"Zero Sugar, Zero Compromise" leverages contextual targeting to deliver a voice-over customized for moments when men feel like they're compromising.

marketingdive.com
The key to running a successful influencer marketing campaign? Check in regularly. entrepreneur.com/article/364…

With Influencer Marketing, You Can't Afford to Set It and Forget It

Choosing the right influencers your brand uses is perhaps the most important step in influencer marketing, but monitoring their influence is as critical because their impact will change over time.

entrepreneur.com
Smart marketers don't put all their eggs in one basket. New blog post: peoplepattern.com/the-three-…
How can an audience intelligence platform determine brand affinity? Why does it matter? NEW blog post! peoplepattern.com/game-on/
Who is funnier? #GenZ Boys or girls? Our own #GenZ summer intern will give you a surprising data-driven conclusion. peoplepattern.com/post.html#…
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Fake followers in influencer marketing will cost brands $1.3 billion this year, report says cnbc.com/2019/07/24/fake-fol…

Fake followers in influencer marketing will cost brands $1.3 billion this year, report says

The fraud figure represents about 15% of what the report claims will be total global influencer marketing spending of $8.5 billion this year.

cnbc.com
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People Pattern retweeted
EMARKETER@eMarketer
28 May 2019
We've reduced our US time spent estimates for @Facebook and @Snapchat. Learn more: emrktr.co/2XbaIpV
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People Pattern retweeted
RampUp@RampUp
10 May 2019
Marketers know the importance of #socialmedia, but also know using it effectively can be overwhelming. #sociallistening tools like @PeoplePattern, @AwarioApp, @AgoraPulse, @keyholeco can help. @atxcopywriter gives some options to suss out your social: rampedup.us/social-listening…
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Psychographics: What is It and How Does It Work? via @nanalyzetweets nanalyze.com/2018/10/psychog…

Psychographics: What is It and How Does It Work? - Nanalyze

Psychographics might sounds like an LSD band from the 1960s. Rather, psychographics combines big data with population psychology for marketing purposes.

nanalyze.com
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"Move Over #Millennials, It’s Gen Z’s Turn to Kill Industries" via @RileyGriffin17 bloomberg.com/news/articles/… #GenZ #iGen

Move Over Millennials, It’s Gen Z’s Turn to Kill Industries

Malls, print magazines and even football could be in mortal danger.

bloomberg.com
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Making Sense of Social Data in 2018 peoplepattern.mypubliz.com/s…

Making Sense of Social Data in 2018

The times are a-changing In the distant future, when people take vacations to Mars and construction on I-35 is finally complete, 2018 will probably be remembered as the year that the world got...

peoplepattern.mypubliz.com
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America Is Less White, Getting Older, and More Urban: Census via @bloomberg bloomberg.com/news/articles/…

America Is Less White, Getting Older, and More Urban: Census

The nation’s over/under age demarcation line rose to 38.0 years, according to 2017 estimates released today from the U.S. Census Bureau. In 2000, the median age was 37.2 years.

bloomberg.com
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This Is What It's Like To Be Married To An Instagram Influencer yahoo.com/lifestyle/apos-mar…
Why digital strategies fail bit.ly/2BsPWX4 via @McKQuarterly
Marketing “Dirty Tinder” On Twitter via @r0zetta labsblog.f-secure.com/2018/0…
Ads That Don’t Overstep hbr.org/2018/01/ads-that-don… via @HarvardBiz

Ads That Don’t Overstep

Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain...

hbr.org
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