"The Man Who Built 17 Billion Views, Now He Wants a Baseball Team," a conversation with
@pesach_lattin
Ashkan Karbasfrooshan built one of the biggest channels on the planet from Montreal. Not LA. Not New York. Not Silicon Valley.
17 billion views.
40 million subscribers.
And for fifteen years, not a single dollar of outside money.
Six of those years he lost money. He took out a second mortgage. He sat his wife down, the woman who became his co-founder, and pitched her on quitting her job by telling her the extra risk was "minimal." It was not minimal.
Now he wants to do something far harder: bring Major League Baseball
@MLB back to Montreal.
The
@Montreal_Expos left in 2004. He wants them back. The price tag runs past billions of dollars he doesn't personally have, for a stadium that doesn't yet exist, and his entire strategy is, more or less, to keep making phone calls until the universe relents.
He calls it the permission fallacy.
We spent two episodes pressure-testing whether it actually scales.
In this conversation we get into all of it:
▪️ The "10-year overnight success," and why staying quiet and disciplined for a decade beats viral fame for ten days
▪️ How he read the early internet, why he bet on
@YouTube when it was tiny, and why he passed on Dailymotion and Metacafe
▪️ The four big bets that made WatchMojo: pop culture, fair use, top-tens, and "location, location, location"
▪️ His four-quadrant framework for using AI without torching your own brand, and why "AI is just a tool, like a hammer, I could build a house with it, I could kill somebody"
▪️ Cyrus the Great as a management consultant, "it's not force, it's finesse," and why he wrote a book from Alexander the Great's point of view
▪️ The triple crown he swears by: persistence, resilience, and patience, and the paradox that entrepreneurs are both the most impatient and most patient people alive
▪️ Why he picked Montreal on purpose, the "Goldilocks city" theory, and what a bilingual, content-first town actually buys you
▪️ Being an Iranian-born, Muslim-born outsider after 9/11, and whether WatchMojo would even exist if Goldman Sachs had hired him
▪️ Covering Iran under his own name when most diaspora voices won't, and why
▪️ The 4C ecosystem plan, the "creative, cultural, commercial campus," and why he insists this was never really about baseball
▪️ And the desert-island question that ends with him choosing his wife, his daughters, and a Shih Tzu named Lily over Warren Buffett and every investor in his phone. The dog has no idea she won.
Funny, occasionally feral, and weirdly moving by the end. Linked in the replies.