A brand transformation company for ambitious businesses. We also run a farmers market. Sign up for news: bit.ly/3RK5Eb4

Joined July 2010
390 Photos and videos
6 Nov 2023
We recently worked with The Vector Institute, a nonprofit leading Canadian AI research, on a full design and technology overhaul of their website. Read the full case study: pilotpmr.com/work/vector-ins… #uxdesign #webdesign #designsystem #artificialintelligence #machinelearning
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3 Nov 2023
Excited to share a new case study of our work with Proximity Institute. It walks through what was a deep brand transformation for the organization including naming, positioning, and a full identity system. See the whole process and outcomes: pilotpmr.com/work/proximity/
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31 Oct 2023
In our latest newsletter, can a branding perspective help Canadian public healthcare? Plus three new project case studies, our last farmers' market of the year, and more: mailchi.mp/pilotpmr/the-late… Sign up: pilotpmr.us1.list-manage.com…
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3 Oct 2023
It was a pleasure to work with @ipracticebetter on a new brand strategy and identity. Here's a case study of the whole process, from research to launch. pilotpmr.com/work/practice-b…
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9 May 2023
Last year we took over @Cabbagetownmkt - one of Toronto’s oldest neighbourhood markets. This year we have 33 vendor relationships from across southern Ontario. Tuesday is market day from 3 to 7pm in Riverdale Park West. See you there! cabbagetownmarket.ca/
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Pilot PMR retweeted
Boom! Our new Will Power campaign video. Watch with sound on for full effect, and try not to get the song stuck in your head... From the masterminds at @PilotPMR (@CAGP_ACPDP)
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12 Aug 2020
Congratulations @godialogue on the new brand launch! We have been working together on a full strategy and identity overhaul. Take a look at their new site, designed by us: dialogue.co
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Pilot PMR retweeted
20 May 2020
Replying to @Hilborninfo
We define brand as the intersection between the story you tell and what other choose to believe, remember, and share. In other words you need trust, clarity, and interest. This is the work.
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Pilot PMR retweeted
The floor is open and expert @doze is in the house to answer your #CoronaCharities #communications questions. Live tweetchat happening now. @UinvitedU @theclarelevy @afptoronto @liz_hallett

ALT schitts creek comedy GIF by CBC

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Pilot PMR retweeted
20 May 2020
For those in the non-profit/charity sector, I will be talking brand and communications today at 1:00 p.m. in a tweetchat on #CoronaCharity. Hosted by @Hilborninfo. Come join! #communications #brand #charitysector #nonprofit #nonprofitmarketing #brandbuilding #brandstory
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3 Apr 2020
Next Thursday will be our 188th monthly team lunch. For the first time ever, we are inviting friends and colleagues to join us for a virtual lunch-in and conversation. Support your favourite local eatery. Email lunchin@pilotpmr.com and we'll send you the details. #TogetherApart
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23 Jan 2020
Minimum Viable Brand is a lean branding approach we use to help companies develop a winning brand fast. We wrote about the three essential things that make it work. pilotpmr.com/design-a-minimu…
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20 Jan 2020
We’re supporting @OECTAProv in their fight to conserve quality public education in Ontario by defanging fake facts with evidence, experience, and great video. #KnowMore #OECTA #onted #cutshurtkids #onpoli #CatholicTeachers #TeacherLife Read More: pilotpmr.com/work/oecta-know…
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7 Nov 2019
“Your Community is Your Superpower.” Proud to support the second annual #FCCSummit2019. Congratulations @FutureCitiesCA and @EvergreenCanada for a great kick off. More: futurecitiescanada.ca/events…
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