@ProfVMitchell profile picture
Vince Mitchell @ProfVMitchell

Professor of Marketing. (BSc; MSc; PhD; Dip M) at the University of Sydney Business School

Joined February 2012
  • Tweets 348
  • Following 91
  • Followers 359
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Raised over $7000 for @beyondblue charity in a study using inspiration. Grateful to Richards Rose and Kiju Jung for their amazing support and contributions. emerald.com/ejm/article/60/1… Podcast; notebooklm.google.com/notebo… @BusinessDeans @sydney_business @BayesCCE @aihw

Inspirational advertising: emotional value and marketing benefits

Purpose. This paper aims to explore value appraisals of positive emotions to consumers with a focus on inspiration and compares their relative explanatory power in driving key marketing outcomes,...

emerald.com
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Our new paper examines the nature and consequences of spatial captivity, including how normally negative effects reverse under psychological threat because of feelings of protection. #ABDC #IJRM—Paper available at lnkd.in/gerMfiDr; podcast at lnkd.in/gmfqczsE

LinkedIn

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lnkd.in
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A very special international and interdisciplinary collaboration with a great team to tackle a vexed problem of customer profitability using a unique real-life industry dataset of nearly 160,000 transactions. Free download. authors.elsevier.com/c/1mjen…
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We all know how to deal with victim and perpetrator situations, but what about when we are both and for the same action? We explore this perspective. Check out the open access paper in Journal of Business Ethics. @sydney_business @BusinessDeans link.springer.com/article/10…

Selling Who You Know: How We Justify Sharing Others’ Data

Journal of Business Ethics - Many apps request access to users’ contacts or photos and many consumers agree to these requests. However, agreeing is ethically questionable as it also gives...

link.springer.com
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If you want a laugh at my expense, Sydney locals can pop down to Marrickville this Sunday 12th, 4pm to see me perform. sydneycomedyfest.com.au/even…
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our latest paper on shopping centre inclusivity is just out. <iframe src="linkedin.com/embed/feed/upda…" height="496" width="504" frameborder="0" allowfullscreen="" title="Embedded post"></iframe> @SCCA_Advocacy @ICSC @sydney_business @BusinessDeans

To help with access and enjoyment to shopping malls for the estimated 1.3… | Shaked Gilboa

To help with access and enjoyment to shopping malls for the estimated 1.3 billion people worldwide that have at least one significant disability our new paper reveals that shoppers with a disability...

linkedin.com
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Our paper disentangles exhibition event evaluations into inputs, processes, outputs and outcomes while revealing the 8 values participants extract which predict 43-61% of event loyalty, satisfaction and WOM. ingentaconnect.com/content/c… @aeonews @eeaaupdate @cvent @Events_Council
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If business schools want to impact practice, scholars should pay more attention to the #management know-how embedded in real-world workplaces. Checkout our thoughts aacsb.edu/insights/articles/… @Assoc_of_MBAs @BusinessDeans @CharteredABS @sydney_business
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Research impact playing fields aren’t level, but could become more level through collaborations within universities. Read our thoughts in AMBA’s Ambition magazine tinyurl.com/fc7bfwuf pp 46-47 @Assoc_of_MBAs @BusinessDeans @resimpacademy @CharteredABS @sydney_business
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Vince Mitchell retweeted
Research Impact Academy@resimpacademy
18 Nov 2022
"How preferable and possible is management research-led teaching impact?" Check out this article from @ProfVMitchell 👉 bit.ly/3WZXV94 #researchimpact #impactacademy
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Vince Mitchell retweeted
Research Impact Academy@resimpacademy
26 Oct 2022
Learn about Tacit Knowledge with @ProfVMitchell! Up next LIVE at researchimpactsummit.com Special thanks to: Premier Sponsor - Overton.io Diamond Sponsor - Impact Services from @EmeraldGlobal emeraldgrouppublishing.com #RISummit #researchimpact
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Vince Mitchell retweeted
Dr. Vicky Crittenden@VLCrittenden1
5 Oct 2022
Synchronous or asynchronous? Is this the major question in higher education these days? See what Lan Wu and Jung You have to say about this in their recent article in the #journalofmarketingeducation. @ProfVMitchell @DrMarketingPro…lnkd.in/e2XHM2ir lnkd.in/eQ7gFxXp
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Vince Mitchell retweeted
Prof Will Harvey@willsharvey
10 Sep 2022
Replying to @ProfVMitchell
@ProfVMitchell, @Aalmeidajones, @ericknight and I have been shortlisted for an #award 🏆 with the Centre for Management Consulting Excellence on #ThoughtLeadership in #knowledge #organisations. You can download the summary and full paper for #free here👇emerald.com/insight/content/…
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Vince Mitchell retweeted
Research Impact Academy@resimpacademy
13 Sep 2022
Here's a sneak peek of our discussion with @ProfVMitchell at this year's #RISummit. Register Now to watch it LIVE! Special thanks to our sponsors: Premier Sponsor - Overton.io Diamond Sponsor - Emerald (Impactservices.emerald.com) #researchimpact #impactacademy
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Interested in thought leadership? @PMFGlobal @thoughtleadrlab @IMCUSA @TheMCA_UK @CharteredABS @sydney_business @BusinessDeans @dmigroup @Consultancy_org @PRSA @ipraofficial @PRIANational @CIPR_Global
Prof Will Harvey@willsharvey
10 Sep 2022
Replying to @ProfVMitchell
@ProfVMitchell, @Aalmeidajones, @ericknight and I have been shortlisted for an #award 🏆 with the Centre for Management Consulting Excellence on #ThoughtLeadership in #knowledge #organisations. You can download the summary and full paper for #free here👇emerald.com/insight/content/…
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Vince Mitchell retweeted
LSE Impact Blog@LSEImpactBlog
7 Sep 2022
New: Research assessments tell us what and who did research impact, but say little about the why and how. #REF2021 #KEF @ProfVMitchell wp.me/p4m9em-bPC
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Vince Mitchell retweeted
Higher Education Research and Development@HERDJournal
15 Apr 2022
The ‘how’ rather than the ‘what’ of research impact, @EricKnight & @ProfVMitchell, doi.org/10.1080/07294360.202… #HigherEd #ResearchImpact #TacitKnowledge #ImpactMeasurement #ResearchEvaluation @myMGSM @Sydney_Business
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Our thoughts on thought leadership in business schools. Can we do better? @BusinessDeans @sydney_business globalfocusmagazine.com/effe…

Effective thought leadership in business schools

Why, when we read newspapers, business magazines or social media stories, are so few business school academics featured?

globalfocusmagazine.com
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By ignoring tacit knowledge, we can tell less than we know about research impact. | Impact of Social Sciences (lse.ac.uk) @HERDjournal @BusinessDeans @Sydney_Uni @LSEImpactBlog @arc_gov_au @REF_2021 @ResEngland @resimpacademy #ResearchImpact
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We are too focused on explicit knowledge in academic research. We argue that tacit knowledge is key, yet often missing, when trying to generate impact from research papers. aacsb.edu/insights/2021/sept… @HERDjournal @BusinessDeans @Sydney_Uni @AACSB @arc_gov_au @REF_2021 @ResEnglnd

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