Within this 5-year space, there’s going to be a lot of process evolution and morphing of the design role due to the emergence of more AI capabilities. But the industry will eventually find a new shape, and this is the first thread I have seen that looks more like how I think the near future will be.
The designers who’ll be most valuable in five years aren’t the ones who used AI tools earliest. It’s the ones who maintained the clearest point of view on what good actually is while everyone else was optimizing for speed.