Formerly known as Programmatic Premium

Joined March 2014
Photos and videos
Given @jpramey's new avatar, he should probably update his bio. Pivoted from throwing stones at thrones to sitting in one.
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Programmatic Direct retweeted
8 Feb 2015
#IABALM drinking game - every time you hear that someone is already doing programmatic direct take a shot.
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.@RubiconProject tired of @jpramey throwing stones at thrones. Decides to buy all stones
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Programmatic Direct retweeted
7 Apr 2014
The evolution of audience buying by @chrisjkarl (fwiw we prefer "programmatic direct") digiday.com/sponsored/workfl…
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Programmatic Direct retweeted
Google introduces Programmatic Direct: allows AdSense pubs to buy media planners drinks and gifts algorithmically. #AdTechAprilFools
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Announcing the Programmatic Direct starting 5: @tshields, @jpramey, @btrenda, @andy_atherton, @jpych (6th man: @chrisohara, HM: @ericpicard)
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On the Deal ID standard: "[it's] supported more by the SSP, & not within the direct stack of software." -@ericpicard adexchanger.com/data-driven-…

Browsing sessions may or may not be premium. Being sold indirectly does not preclude inventory from being premium. Inventory is inventory.
Deal ID is for chumps.
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Since @markmannino can no longer tweet.. who will step up and carry the #manninodrinks torch?
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How many times can AOL's Tim Armstrong say "platform" in 150 seconds? (11) beet.tv/2014/03/armstrong-3.… #programmatic #mechanization #automation

A hog in a silk waistcoat is still a hog.
Best thing about @markmannino is I can taunt him & he'll have to delete tweets to respond. Broadcast too much & you're no longer premium.
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Programmatic Premium is so 2013. Someone (@PP360NYC) missed the memo.
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