PubMatic and @DIRECTV Advertising are bringing together inventory to reach engaged linear and streaming audiences with greater precision and control.
In our latest Partner Perspectives, DIRECTV Advertising's Tyler DeNicola shares how live sports, pause ads, and AI-powered infrastructure are modernizing what it means to advertise on TV. Read the full interview: pubmatic.com/blog/partner-pe…
#ProgrammaticTV #CTV #PartnerPerspectives
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Apr 14
Premium streaming across live sports, news & top entertainment. 200 networks & apps in one seamless, high-engagement experience. Activate DIRECTV inventory through Simpli․fi to reach audiences at scale. #PartnerSpotlight #ConnectedTV #Streaming #ProgrammaticTV
ALT Family of four sitting on a green couch watching TV together in a bright living room.
ALT TV interface showing a unified streaming platform with live and on-demand content from multiple networks like CBS, Bravo, and Food Network.
ALT Promotional banner highlighting access to premium live sports, news, and entertainment on over 200 networks with images of a gladiator, chef plating food, soccer player, and animated characters.
ALT Three people sitting on a couch watching TV, one holding a remote, illustrating premium TV activation with audience targeting.
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Unsere #Morningnews mit den Themen: @RenaultDE @CocaCola_De @Twitter @elonmusk #HorizontKongress #GenZ #KI @AdAllianceDE #ProgrammaticTV
horizont.net/marketing/horiz…
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19 Jul 2022
Thomas Servatius, Co-CEO and MD Platform & Technology of #smartclip, took the stage at @IABEurope's Interact to discuss why @rtlgroup has decided to pursue its own, fully-controlled adtech approach.
Watch the replay ➡️ smartclip.tv/resources/video…
#programmaticTV #addressableTV
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Guten Morgen. Hier sind die Top-Branchennews vor 9, heute mit @P7S1Group startet #ProgrammaticTV, @MediaCom_de, #Klarna, David Martin gewinnt @auxmoney, #Tesla mit Rekordgewinn, #MediaForEurope, Andreas Wiele, Top-Einzelhändler, @DFB, #Ferrero
horizont.net/marketing/horiz…
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21 Oct 2021
smartclip y Amobee se han unido para crear TechAlliance, una plataforma única de venta exclusiva para TVs en Europa que permitirá a los anunciantes el acceso a la compra programática de inventarios de TV Lineal Addressable, AVOD, CTV y OTT.
#AddressableTV #ProgrammaticTV
21 Oct 2021
In cooperation with @Amobee we will bring to market TechAlliance, the first European end-to-end, broadcaster-centric, cross-screen advertising platform! The transaction is subject to regulatory approvals, and is expected to be finalised in the first quarter of calendar year 2022.
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1 Oct 2021
Il modo di fare #advertising in Tv sta cambiando e questo cambiamento sarà sempre più evidente. Cresce il fenomeno del programmatic spot tv e @BayerItalia è la prima multinazionale a sperimentare questa nuova modalità.
franzrusso.it/condividere-co…
#programmatictv #tech
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1 Oct 2021
Programmatic spot tv, #Bayer sperimenta il nuovo #advertising -
#tech #programmatictv @BayerItalia
franzrusso.it/condividere-co… @franzrusso
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1 Oct 2021
Programmatic spot tv, #Bayer sperimenta il nuovo #advertising -
#tech #programmatictv @BayerItalia
franzrusso.it/condividere-co… @InTime_Blog
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11 May 2021
J-1 [WEBINAR] 📺 #TVsegmentée #CTV #programmaticTV
Plus que quelques heures pour vous inscrire à notre webinar sur la Digital TV 3.0 qui aura lieu demain à 09h30!
Inscrivez-vous vite 👉 lnkd.in/eM-v3vx
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10 May 2021
@manuvay, Director & Head of Media Revenue Ops Intl, FreeWheel, will soon be speaking about #programmaticTV at @tvsquared event ! Join us for the second day of #TVTransformed :
- Wednesday, May 12
- 1:20 p.m. BST
Book your spot here: frwl.tv/3xTnr33
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Estamos encantados de anunciar la incorporación de @moritzwuttke para afrontar la expansión internacional. Bienvenido al equipo!
panoramaaudiovisual.com/2020…
#AddressableTV #AdvancedTV #ProgrammaticTV
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24 Nov 2020
#TV #Programmatique #Annonceur #AgenceMédia
@EDFofficiel inaugure l’offre #programmatictv de @francetvpub avec le pôle média du groupe Havas @HavasMediaFR
offremedia.com/edf-inaugure-…
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20 Oct 2020
Et si vous profitiez des saveurs du barbecue toute l'année avec un grill d’intérieur?
Spécialiste de la préparation culinaire, leader aux USA, la marque Ninja arrive en France et se lance avec @HavasEdge
#BuildingBusinessesAndBrands #DRTV #ProgrammaticTV #Branding @NinjaKitchen
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30 Sep 2020
📢 [Partenariat #Xandr X @realyticsio] Annonceurs du web, vous pouvez désormais acheter de la #TVlinéaire en #programmatique ⚡
#AdvancedTV #ProgrammaticTV
Envie d'en savoir plus ? 👇
hubs.ly/H0x9q1X0
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19 Aug 2020
Now that more and more people are cutting the cord and switching over to streaming services, companies like Roku are scheming ways to blur the lines between #TVAds and #MobileAds cohesively. #ProgrammaticAdvertising #ProgrammaticTV builtin.com/adtech-martech/p…
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30 Jul 2020
Is the future of #TVAdvertising a combination of mobile and CTV based campaigns? #ProgrammaticAdvertising #ProgrammaticTV builtin.com/adtech-martech/p…
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29 Jul 2020
CTV is an addressable product. It’s viewed by consumers in a digital mindset. Makes sense that the ads would fit that mindset. #ProgrammaticAdvertising #ProgrammaticTV builtin.com/adtech-martech/p…
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21 May 2020
I am trying to improve my understanding of how programmatic TV ad buys work in the current TV landscape. Specifically, what data do advertisers typically have access to when they are bidding? Any insights would be helpful. #programmaticTV #adtech #advertising
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