An agency-focused new business development/lead generation firm that helps clients win new business. Tweets by @LeeMcKnightJr

Joined March 2009
951 Photos and videos
1 Jul 2025
Referrals need to be part of your biz dev strategy, but they can't BE your new business strategy youtu.be/efDqYOrzODI?si=GdnL…
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28 May 2025
Are outdated beliefs holding your business development back? In this episode of 3 Takeaways, we unpack three common myths agency and professional services leaders cling to—and why they’re costing you opportunities. youtu.be/lbu_N86MJgc?si=9kJ6…
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8 May 2025
Is the era of hourly billing over? RSW/US CEO Mark Sneider talks w/ Ignition Consulting Group Founder Tim Williams: deliverable-based pricing to bundled offerings, focusing on how to improve profit margins & align client relationships. 👉 Watch here: youtu.be/aQsEBpQAOwo?si=S-71…
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24 Apr 2025
We’re breaking down real (anonymized) agency websites to show where messaging is missing the mark—and what it means for new business. If your homepage headline could belong to any other firm, this one’s for you. rswus.com/you-cant-control-t…
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17 Apr 2025
Direct mail is quietly making a comeback—and smart agencies and professional services firms are using it to cut through the digital noise. In a world of cluttered inboxes and ignored DMs, something physical and well-timed can spark real conversations. youtube.com/shorts/iYqAnr909…
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15 Apr 2025
Brands have started scouting talent directly on the platform—so make sure your agency page showcases your work, your wins, and your team. #AgencyGrowth #LinkedInMarketing #newbusinesstips
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3 Apr 2025
Nike, Heineken, and The North Face have crowdsourced agency searches on @LinkedIn. Disruption or opportunity? 3 takeaways— from tightening your pitch to turning LinkedIn into your new biz storefront. youtu.be/gGQgbF2rQ90?si=0P42… #AgencyLife #NewBusiness #BusinessDevelopment
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28 Mar 2025
Agencies That Lead Win – Why CMOs Need More Than Just Order Takers rswus.com/agencies-that-lead…
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25 Mar 2025
Many agencies overlook past clients and older prospects, but they're warmer leads! A simple check-in with valuable insights—like a fresh case study or post—can reignite opportunities. Consistent follow-ups turn past losses into future wins. #AgencyNewBiz youtu.be/fH6Whd1SumA?si=T7wH…
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RSW/US retweeted
18 Feb 2025
How Do Marketers Learn About New Marketing Agencies? buff.ly/3Cti2ac via @rswus
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24 Mar 2025
Productization has been a consistent topic in our industry for a while, however, since we included questions on it in our latest report (RSW/US 2025 New Year Outlook Report), we’ve had several agency principals ask about it, and what exactly it looks like. rswus.com/productization-for…
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28 Oct 2024
Listening to "5115-ep 17: Weird Cartoony Fishmouth" at buzzsprout.com/2160026/episo…

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25 Apr 2024
Ad agencies typically run screaming, but if you want new business you need to incorporate some form of outbound. Clients have to come first, of course, but starting small and incorporating a manageable process will pay off.
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