Our CEO Andy Fan spoke about DIF, Distributed Invalid Traffic Filter which is a private chain designed to combat invalid traffic at @IABTechLab‘s open forum "AdTech in Blockchain: It’s Working” in New York. #adfraud #adtech #ivt #adverification #dif #blockchain

Excited to be a data partner of advertising technology leader @TheTradeDesk (NASDAQ: TTD) launched its programmatic ad buying platform in China which opened doors for global advertisers to reach audiences in China #ReachChina #programmatic #adfraud #ivt #viewability #brandsafety

Speakers: D. Sriram (Managing Director, Ebiquity China), Bob Du (Senior Analytics Director, Ebiquity China), James Gong(Vice President, China Watch and Media Vertical, Nielsen), Andy Fan (CEO, RTBAsia) shared their opinions and new ideas for digital advertising measurement.

RTBAsia hosted a seminar on “The Importance of Independence in Advertising Measurement” in Shanghai on 12 December, 2018, sharing insights and the analysis related to “independence” of digital ad measurement. #adfraud #ivt #invalidtraffic #viewability #brandsafety #programmatic

Speakers included Cecilia Yau(Mainland China and Hong Kong Media Leader,PwC), Leo Hsu(Director,Risk Assurance,PwC), Deric Wong(CEO,Omnicom Media Group Hong Kong), Aileen Ku(Head of Growth, RTBAsia).The seminar was well attended by industry executives from agencies, DSPs & brands

RTBAsia hosted a successful seminar in Hong Kong on 29 Nov. We invited leaders from the digital ecosystem to share their insightful views on prevention of ad fraud using third party ad verification. #adfraud #viewability #brandsafety #adverification #programmatic #invalidtraffic